Автор: Quesenberry, Keith A. Название: Social media strategy ISBN: 1538167093 ISBN-13(EAN): 9781538167090 Издательство: Rowman & Littlefield Publishers Цена: 9715.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ.
Описание: The key to success in life and business is to become a master at Conversational Intelligence. Judith Glaser presents a framework for knowing what kind of conversations trigger the lower, more primitive brain; and what activates higher-level intelligences such as trust, integrity, empathy, and good judgment.
Описание: In The New How, Nilofer Merchant shows corporate directors, executives, and managers that the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement.
Описание: This book has been prepared by the World Bank, based on an extensive consultation-based diagnostic exercise initiated at the request from the East African Community (EAC) Secretariat. The EAC - in its ongoing efforts to deepen the economic linkages within its fast-growing region and strengthen the competitiveness of its Partner States – launched a review of the conduciveness of the existing legal, regulatory, institutional and financial framework in place within the region to foster increased public-private partnership investments in regional infrastructure. The World Bank team, in close cooperation with the Secretariat and through a critical dialogue process with the Partner States also sought to provide recommendations on actions that can be taken by the EAC to augment its role in supporting this regional PPP agenda. This book details the diagnostic outcome and recommendations arising from this exercise. This includes the development of a EAC Policy on PPPs, the establishment of an EAC PPP Resource Centre within the East African Development Bank and further work to develop additional financial instruments such as Project Development Facilities and Viability Gap Funds to further leverage private sector regional PPP engagement and financing. The Report also recommends that the Secretariat establish a specialized Task Force team to carry this initiative forward with a timebound workplan.
More than any other time in history, the First Lady now bears responsibilities tantamount to any high-ranking cabinet member.This fascinating book documents the growing presence of the presidents' wives in the communications strategies of the last three administrations, explaining why their involvement in a campaign has been critical to its survival. The book explores how the First Lady serves to persuade public opinion, make personal appeals to the public on behalf of the president, and promote initiatives that serve as uncontroversial frames for controversial policies.
The author delves into political discussions about what makes presidents and presidential candidates likable, what draws public support to their agendas, and why spouses appear to be more effective in these arenas than other surrogates or even the presidents themselves. The content features dozens of interviews with former White House staff and communications strategists; in-depth analysis of almost 1,700 public speeches made by Hillary Clinton, Laura Bush, and Michelle Obama; and surveys testing the effect of public relations strategies involving spouses on political opinion.
Описание: Identify the real content marketing roadblocks and how to address the disruption with guidance from the field`s most respected name.
Автор: Piskorski Mikolaj Jan Название: A Social Strategy: How We Profit from Social Media ISBN: 0691169268 ISBN-13(EAN): 9780691169262 Издательство: Wiley Рейтинг: Цена: 3008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. What makes social media so differen
Автор: Clampitt, Professor Phillip G, Ph.d. Название: Social media strategy ISBN: 1506346243 ISBN-13(EAN): 9781506346243 Издательство: Sage Publications Рейтинг: Цена: 13306.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Social Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today's social media managers.
Описание: This book demystifies the technology and features behind a successful streaming media service, especially in the context of how it is used by broadcasters and other media organisations. It will equip media professionals with the knowledge to enable confident conversations in the typical media organisation they work in.
In his thirty years of working in corporations, Harvard Business School professor Michael Beer has witnessed firsthand how organizational silence derails strategic objectives. When employees can't speak truth to power, senior leaders don't hear what they need to hear about their company's fitness to compete, and employees lose trust in those leaders and become less committed to change.
In Fit to Compete, Beer presents an antidote to silence--principles and a time-tested innovative process for holding honest conversations with everyone in your organization. Used by over eight hundred organizations across the globe, the strategic fitness process has helped leaders in a diverse range of industries--including medical technology, information technology, banking, restaurant chains, and pharmaceuticals--hear the raw but necessary truth about the sources of misalignment between their strategies and their organizations.
In addition to step-by-step instructions, Beer offers detailed and illustrative case studies of companies that have conducted honest conversations to great effect. He also shows how to apply the process more broadly to a variety of strategic challenges and at multiple levels throughout the organization.
Practical, enlightening, and comprehensive, Fit to Compete is the book you should turn to if you to want create winning strategies that your entire company will rally behind.
Описание: Presents time-saving phrases you can use to make the most out of every speaking opportunity. This title provides ready-to-use phrases on what from sharing strategies at annual meetings to speaking at conferences, keynote remarks, and ceremonial speeches. It also reveals strategies for addressing specific audiences.
Автор: George Название: Case Studies in Crisis Communication ISBN: 0415889898 ISBN-13(EAN): 9780415889896 Издательство: Taylor&Francis Рейтинг: Цена: 16843.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions.
The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine socio-cultural issues associated with responding to a variety of crises.
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