Автор: Batat, Wided Название: Experiential Marketing ISBN: 0367900920 ISBN-13(EAN): 9780367900922 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.
Автор: Godfrey T. Barrett-Lennard Название: Experiential Learning for Professional Helpers ISBN: 3319479180 ISBN-13(EAN): 9783319479187 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book describes a series of ground-breaking residential workshops in therapeutic counselling in the 1960s, for people working in mental health and social care disciplines seeking to expand and deepen their reach.
Автор: Tucker, Anita R. , Alvarez, Tony , Stauffer, Gar Название: Experiential Adventure-Based Group Work Practice ISBN: 0367336901 ISBN-13(EAN): 9780367336905 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Adventure Group Psychotherapy: An Experiential Approach to Treatment explores what is necessary for an experiential therapy group to function effectively, and the practical skills needed to inspire success.
Автор: Hanover Daniel, Smith Kerry Название: Experiential Marketing ISBN: 1119145872 ISBN-13(EAN): 9781119145875 Издательство: Wiley Рейтинг: Цена: 3643.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.
Описание: Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides: SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent; FEEL cases on Hallmark, Campbell's Soup, and Haagen Dazs Cafes in Asia, Europe, and the United States; THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens; ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living; RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra. Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations. This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.
Автор: Batat Название: Experiential Marketing ISBN: 1138293164 ISBN-13(EAN): 9781138293168 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
Автор: Batat Название: Experiential Marketing ISBN: 1138293156 ISBN-13(EAN): 9781138293151 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
Название: Global Health Experiential Education ISBN: 0367341530 ISBN-13(EAN): 9780367341534 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents best practices for ethical and safe international health elective experiences for trainees, and the educational competencies and evaluation techniques that make them valuable. It includes commentaries, discussions, and descriptions of new global health education guidelines, reviews of the literature, as well as research.
Описание: Experiential Action Methods and Tools for Healing Grief and Loss-Related Trauma introduces innovative psychodramatic and creative expression methods for helping those affected by bereavement and trauma.
Автор: Gian-Marco Schmid Название: Evaluating the Experiential Quality of Musical Instruments ISBN: 3658184191 ISBN-13(EAN): 9783658184193 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Gian-Marco Schmid investigates how musicians perceive the experiential quality of musical instruments using a bottom-up psychometric questionnaire development process and finds that there are three main factors on which musicians base their evaluation of musical instruments: (1) experienced freedom & possibilities, (2) perceived control & comfort and (3) perceived stability, sound quality & aesthetics. This structure is similar to research regarding the conceptualization of violin quality. It is therefore suggested that musicians who use different instruments tend to have an analogical concept of instrument quality.
Автор: J. Gould, Laurence Название: Experiential Learning in Organizations ISBN: 0367324393 ISBN-13(EAN): 9780367324391 Издательство: Taylor&Francis Рейтинг: Цена: 19140.00 р. Наличие на складе: Поставка под заказ.
Описание: This book shows the ways in which the boundaries of the basic group relations training conference model of experiential learning have been extended to provide creative, conceptual, and applied links to both management and group and organizational education, training, and consultancy practice.
Автор: Douglas M. Towne; Ton de Jong; Hans Spada Название: Simulation-Based Experiential Learning ISBN: 3642785417 ISBN-13(EAN): 9783642785412 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Proceediings of the NATO Advanced Research Workshop on The Use of Computer Models for Explication, Analysis and Experiential Learning, held in Bonas, France, October 12-14, 1992
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