Автор: Batat, Wided Название: Experiential Marketing ISBN: 0367900912 ISBN-13(EAN): 9780367900915 Издательство: Taylor&Francis Рейтинг: Цена: 25265.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.
Описание: Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides: SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent; FEEL cases on Hallmark, Campbell's Soup, and Haagen Dazs Cafes in Asia, Europe, and the United States; THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens; ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living; RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra. Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations. This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.
Автор: Batat Название: Experiential Marketing ISBN: 1138293164 ISBN-13(EAN): 9781138293168 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
Автор: Hanover Daniel, Smith Kerry Название: Experiential Marketing ISBN: 1119145872 ISBN-13(EAN): 9781119145875 Издательство: Wiley Рейтинг: Цена: 3643.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.
Автор: Batat Название: Experiential Marketing ISBN: 1138293156 ISBN-13(EAN): 9781138293151 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
Автор: Denis Hyams-Ssekasi; Elizabeth F. Caldwell Название: Experiential Learning for Entrepreneurship ISBN: 3030079139 ISBN-13(EAN): 9783030079130 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This topical new book provides an illuminating overview of enterprise education, and poses the question as to whether current establishments have adequate systems in place to prepare students for the world of work. Addressing the increasing need for graduates with practical skills and expertise in the labour market, this collection of insightful chapters analyses the opportunities that are available for aspiring entrepreneurs to develop enterprise skills and experience key aspects of starting and running a business, whilst in a supported environment such as an educational program or incubator scheme. With comprehensive discussion of higher education initiatives and empirical examples of experiential learning in the workplace, this book is an important and timely read for those researching business enterprise, entrepreneurship and higher education more generally.
Автор: Chapman, Lloyd Название: Integrated Experiential Coaching ISBN: 0367106558 ISBN-13(EAN): 9780367106553 Издательство: Taylor&Francis Рейтинг: Цена: 19140.00 р. Наличие на складе: Поставка под заказ.
Описание: Coaching a useful intervention to help executives deal with the complexity they face day-to-day. This title presents the coaches` `model` of coaching to the world of business. It provides the reader with an insight into their development.
Автор: Tucker, Anita R. , Alvarez, Tony , Stauffer, Gar Название: Experiential Adventure-Based Group Work Practice ISBN: 0367336901 ISBN-13(EAN): 9780367336905 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Adventure Group Psychotherapy: An Experiential Approach to Treatment explores what is necessary for an experiential therapy group to function effectively, and the practical skills needed to inspire success.
Описание: This collection of essays challenges the prevailing assumption that eighteenth-century German philosophy prior to Kant was largely defined by post-Leibnizian rationalism and, accordingly, a low esteem of the cognitive function of the senses.
Автор: Sunnie D. Kidd, Jim Kidd, Omar S. Alattas Название: Hermeneutic Research: An Experiential Method ISBN: 1433164272 ISBN-13(EAN): 9781433164279 Издательство: Peter Lang Рейтинг: Цена: 15367.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Hermeneutic Research: An Experiential Method presents a method to investigate lived experiences. In doing so, this book integrates a broad range of philosophical topics, such as hermeneutics, the philosophy of consciousness, and the philosophy of being. We are conscious beings. Through every act of consciousness, something is presented to the experiencing person. Something—a theme—stands in the focus of attention. Within the dimensional human consciousness, this theme is related to other thoughts, a process that includes certain aspects of the theme and excludes others from conscious experience.
The foundational conviction of the experiential method detailed in this book is that thought is not static in its ultimate nature but organically dynamic. Thought uncovers its internal endlessness through time as its medium, just as the small seed uncovers the unity of a tree through soil as its medium. Thought, as a dynamic self-revealing phenomenon, uncovers itself as a series of understandings that cannot be interpreted except through reciprocal reference. Meaningfulness, therefore, is not contained in self-identity but in the larger whole in which it is a specific part. Wholeness contains possibilities of knowledge as present realities revealing themselves, through human choices and experiences, in temporal progression to reach a unity that is already contained in them. This infinite movement of knowledge thus reveals the possibility intrinsic to finite thought. Intuition, as wholistic apprehension, is movement that could acknowledge and reach an immanent infinite, of which the finite concepts of comprehension and cognition are only momentums.
Описание: Experiential Action Methods and Tools for Healing Grief and Loss-Related Trauma introduces innovative psychodramatic and creative expression methods for helping those affected by bereavement and trauma.
Автор: Waterworth, John Hoshi, Kei Название: Human-experiential design of presence in everyday blended reality ISBN: 3319303325 ISBN-13(EAN): 9783319303321 Издательство: Springer Рейтинг: Цена: 6288.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Part I - Living in Mixed Reality.- Introduction: Divided Presence in Mixed Reality.- The Problems of Design.- Part II - Human-Experiential Design.- The Foundations of Human-experiential Design.-Designing with Blends.- Bridging Contextual Gaps with Blended Reality Spaces.- Part III - Blending Reality.-Designing Blended Reality Spaces.- Acting and Interacting in the Here and Now.- Index.
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