Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Описание: What is Violent Communication? If "violent" means acting in ways that result in hurt or harm, then much of how we communicate--judging others, bullying, having racial bias, blaming, finger pointing, discriminating, speaking without listening, criticizing others or ourselves, name-calling, reacting when angry, using political rhetoric, being defensive or judging who's "good/bad" or what's "right/wrong" with people--could indeed be called "violent communication." What is Nonviolent Communication?Nonviolent Communication is the integration of four things: - Consciousness: a set of principles that support living a life of compassion, collaboration, courage, and authenticity
- Language: understanding how words contribute to connection or distance
- Communication: knowing how to ask for what we want, how to hear others even in disagreement, and how to move toward solutions that work for all
- Means of influence: sharing "power with others" rather than using "power over others" Nonviolent Communication serves our desire to do three things: - Increase our ability to live with choice, meaning, and connection
- Connect empathically with self and others to have more satisfying relationships
- Sharing of resources so everyone is able to benefit
Автор: Patrick M. Lencion Название: The Five Dysfunctions of a Team: A Leadership Fable ISBN: 0787960756 ISBN-13(EAN): 9780787960759 Издательство: Wiley Рейтинг: Цена: 3326.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Interwoven with the fictional story of a woman who becomes CEO of a struggling, high-profile company with a dysfunctional executive team is an analysis of the five corruptions, diagnostic questions to help readers assess their organizations, and a teamwork model of the action steps to overcome the corruptions.
Автор: Kim, Carolyn Mae Название: Leveraging Technology in Leadership Communication ISBN: 0367415011 ISBN-13(EAN): 9780367415013 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Taking a close look at how digital media can elevate or diminish a leader`s influence, this book provides a framework to guide organizational leaders` selection and application of digital tools in communication with stakeholders.
Описание: An updated and revised version of the bestselling The Leadership Pipeline the critical resource for how companies can grow leaders from the inside. In business, leadership at every level is a requisite for company survival.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Cerri Steven Название: Fully Integrated Engineer ISBN: 1118854314 ISBN-13(EAN): 9781118854310 Издательство: Wiley Рейтинг: Цена: 6803.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: College teaches you to be a good engineer. But it`s likely that your college engineering courses didn`t have time to teach you how to effectively contribute your ideas or how to transition to management or leadership. This book provides you with those missing tools.
Автор: Grayson Название: All In ISBN: 1138549231 ISBN-13(EAN): 9781138549234 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Written by three leading thinkers in the field of sustainability, All In identifies the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success.
Описание: This book provides a complete, holistic guide for managers to help them manage and contain crises. The methods are invaluable for communication professionals, security officers, crisis managers, and students or researchers interested in crisis and risk management.
Автор: Bert A. Spector Название: Discourse on Leadership: A Critical Appraisal ISBN: 110762813X ISBN-13(EAN): 9781107628137 Издательство: Cambridge Academ Рейтинг: Цена: 5069.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A critical study which explores evolving theories of leadership. Paying particular attention to the social, economic, political, intellectual and historical forces that have helped shape the discussion, Discourse on Leadership offers an insightful historiography of leadership as a concept and considers how our understanding of it continues to evolve.
Автор: Rob Koonce, Rens van Loon Название: The Dialogical Challenge of Leadership Development ISBN: 1641135689 ISBN-13(EAN): 9781641135689 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 14276.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the Foreword to The Dialogical Challenge of Leadership Development , eminent scholar Ken Gergen shrewdly points to dialogue as an optimal tool for organizational communication in the 21st Century. Gergen’s comment serves as a quintessential backdrop of the book you are about to read. Dialogical practice is no longer a distant option for organizational leaders to passively consider. Instead, it has become an indispensable tool for leaders who understand the critical significance of relational influence and sustainability for navigating today’s increasingly complex and wicked organizational and societal challenges. Thanks to the wide-ranging talent and varied perspectives of leading scholars and seasoned practitioners from around the globe who graciously contributed to this volume, The Dialogical Challenge of Leadership Development offers compelling evidence that - whether they arise from Brazilian favelas or the world’s largest corporate boardrooms - the challenges which leaders face on a daily basis can be effectively addressed through dialogical practice.
The only language you need to know to change your results.
Inside each of us is a vision of how things could be. Yet most people remain frustrated by a lack of impact, unable to connect and inspire the people they care about the most. Why?
There's a language we understand, but rarely use. A language that's sincere. Powerful. Compelling. A language of words--and actions--that can't be denied.
Leadership Language will help you to peel back the ineffective "business speak," so you can change the conversation. And change your results. Imagine what could happen when you replace frustration with an irresistible vision--for yourself, your team and your organization.
Today's leaders face so many challenges--employee retention, operational efficiency, culture, collaboration, leading across generations, and more--but communication is at the heart of every one of those issues. A clear message with a powerful delivery gets you halfway home. Honing in on your next conversation can drive more impact, better relationships, and greater overall effectiveness. For yourself. Your career. Your company.
They say there's nothing that can stop an idea whose time has come. So, take the lead. It's time for you to create what's missing. And Leadership Language will show you how.
Get clear on your vision, get aligned with your story, and get others engaged with your message
Connect with the people that matter most, in a way that invites innovation and new outcomes
Find the courage to move forward, conquer change, and create powerful impact--while you help others do the same
From student leaders to the C-suite, there is only one way for a leader to make an impact: communication. Leadership Language is your personal guide to mastering critical skills and unveiling your authentic potential.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru