Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Описание: What is Violent Communication? If "violent" means acting in ways that result in hurt or harm, then much of how we communicate--judging others, bullying, having racial bias, blaming, finger pointing, discriminating, speaking without listening, criticizing others or ourselves, name-calling, reacting when angry, using political rhetoric, being defensive or judging who's "good/bad" or what's "right/wrong" with people--could indeed be called "violent communication." What is Nonviolent Communication?Nonviolent Communication is the integration of four things: - Consciousness: a set of principles that support living a life of compassion, collaboration, courage, and authenticity
- Language: understanding how words contribute to connection or distance
- Communication: knowing how to ask for what we want, how to hear others even in disagreement, and how to move toward solutions that work for all
- Means of influence: sharing "power with others" rather than using "power over others" Nonviolent Communication serves our desire to do three things: - Increase our ability to live with choice, meaning, and connection
- Connect empathically with self and others to have more satisfying relationships
- Sharing of resources so everyone is able to benefit
Автор: Patrick M. Lencion Название: The Five Dysfunctions of a Team: A Leadership Fable ISBN: 0787960756 ISBN-13(EAN): 9780787960759 Издательство: Wiley Рейтинг: Цена: 3326.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Interwoven with the fictional story of a woman who becomes CEO of a struggling, high-profile company with a dysfunctional executive team is an analysis of the five corruptions, diagnostic questions to help readers assess their organizations, and a teamwork model of the action steps to overcome the corruptions.
Автор: Kim, Carolyn Mae Название: Leveraging Technology in Leadership Communication ISBN: 0367414996 ISBN-13(EAN): 9780367414993 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Taking a close look at how digital media can elevate or diminish a leader`s influence, this book provides a framework to guide organizational leaders` selection and application of digital tools in communication with stakeholders.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Ristikangas Vesa Название: Stellar Management Teams ISBN: 0815373139 ISBN-13(EAN): 9780815373131 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Management teams at all levels, and individual team members in particular, are often disengaged and disconnected from the management function itself. Statements such as, "we lack common goals or they are unclear," "I have no influence," "I am not listened to nor taken into account," and "I do not feel valued - actually, nobody does," are commonplace. The authors argue this is because we have been entrenched in an era of guru leadership but that it must come to an end if our management teams are to rise to the top. An individual is not capable of controlling the complicated system of an organization, with its countless variables, especially in conjunction with the rapid change in both the economy and market forces, which are unpredictable and uncontrollable. No matter how talented the individual, no one person is in a position to manage this complex system alone - not even a guru leader.
The authors contend that what is needed now are resilient trendsetters who will bring about a new era of top-performing teams that together form a "collective guru," which they refer to as a Stellar Management Team.
In this book, the reader undertakes a metaphorical journey to the stars, which symbolizes top-level interaction and collaboration. The journey is the development from an ordinary management team into a Stellar Management Team, which elevates its operation up to a new level of performance and success.
Автор: Holliday, Adrian (Canterbury Christchurch University, UK) Название: Understanding intercultural communication ISBN: 0815352395 ISBN-13(EAN): 9780815352396 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:
the positive contribution of people from diverse cultural backgrounds;
the politics of Self and Other which promote negative stereotyping;
the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
Описание: An updated and revised version of the bestselling The Leadership Pipeline the critical resource for how companies can grow leaders from the inside. In business, leadership at every level is a requisite for company survival.
Автор: Mueller-prothmann, Tobias Название: Leveraging knowledge communication for innovation ISBN: 3631551657 ISBN-13(EAN): 9783631551653 Издательство: Peter Lang Рейтинг: Цена: 14058.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book proposes a critical interpretation of the current predicament of the province of Quebec within the Canadian federation. It uses the approaches of political theory and intellectual history to suggest that Quebec is presently exiled within Canada: it is not adequately integrated, and it seems extremely unlikely that it will be successful in any attempt to exit from the federation.
Автор: Edger Название: Effective MultiUnit Leadership ISBN: 1138257788 ISBN-13(EAN): 9781138257788 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There is a growing recognition of the increasing importance of ’local leadership’ practice within multi-unit service contexts, given the threat to costly land-based retail infrastructures from smart technologies. Multi-site organizations are economically significant, but currently under-researched and poorly understood. In Effective Multi-Unit Leadership, Chris Edger looks at that key managerial cohort in the retail, hospitality and service sectors operating between the centre and unit - the Multi-Unit Leader (MUL). This district, area or regional manager, is tasked with maximising revenue and profit from a complex and ambiguous positional space, being sandwiched between the centre and unit, facing the MUL paradox: how do they motivate unit managers and team members to provide great service whilst simultaneously fulfilling the Centre's compliance agenda? Based on extensive case study research across a range of multi-unit service organisations, Edger advances an Integrated Model of MUL that elucidates how key activities (sales-led service, systems and standards - 3Ss) are driven through behavioural practices (commitment, control and change - 3Cs) underpinned by MUL personal characteristics (expertise, emotional intelligence and energy - 3Es). Central to this model is the notion of ’portfolio optimisation through social exchange’ (POSE) where MULs apply ’local leadership’, leveraging their portfolios through the deft application of exchange-based currencies. Replete with case studies, Effective Multi-Unit Leadership will appeal to high potential unit managers; existing multi-unit leaders who want to improve their performance levels; and retail/service directors wishing to train and coach their direct reports; as well as business educators and those with an academic interest in organisational studies.
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In this book, not only you will learn how to best communicate with absolutely anyone, but you will also learn about the common stumbling blocks that a lot of people encounter when trying to be more open but end up knocking them off the path or discouraging them entirely.
Being prepared for hardships is part of the process so that rather than giving up, you are ready to take it in stride. Inside, you will find fool-proof ways to overcome your biggest fears and live the life you are striving for.
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Описание: Theodore Roosevelt began explicitly using public address as what he termed a "bully pulpit" during his presidency. Public address provided him the opportunity to talk to the people-and thereby put pressure on reluctant public figures to effect policy. In doing so, Roosevelt significantly enlarged the rhetorical impact of the presidency. After Roosevelt, presidents have used this "bully pulpit" to different degrees, but the idea of speaking directly to the people on a regular basis--as well as to Congress--has inarguably affected the presidency and the nation's politics.The Bully Pulpit contains words of every president from Theodore Roosevelt onward. The opening chapter introduces readers to various ways of studying presidential rhetoric. Selections include inaugural addresses, foreign policy pronouncements, State of the Union addresses, political campaign and convention speeches, farewell addresses and eulogies, press conferences, and written texts and tweets. The book includes famous speeches as well as relatively unknown gems, such as Wilson speaking on woman's suffrage, Harding on civil rights, and Truman rallying the 1948 Democratic National Convention. Brief biographical sketches, head notes, and discussion questions provide readers with background, context, and opportunities for reflection.The Bully Pulpit is the ideal anthology for courses in presidential rhetoric, American public address, and political communication. It also serves as a valuable supplementary text for courses in political science.
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