The Gifting Logos: Expertise in the Digital Commons, Hartelius E. Johanna
Автор: Barnes, Susan B. Название: Branding as Communication ISBN: 1433128039 ISBN-13(EAN): 9781433128035 Издательство: Peter Lang Рейтинг: Цена: 11400.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears. By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues. Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.
Автор: Hartelius E. Johanna Название: The Gifting Logos: Expertise in the Digital Commons ISBN: 0520339630 ISBN-13(EAN): 9780520339637 Издательство: Wiley Рейтинг: Цена: 12672.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Gifting Logos: Expertise in the Digital Commons provides an extensive analysis of knowledge and creativity in twenty-first century networked culture. Analyzing massive projects like the Wayback Machine, the Internet Archive, and the Creative Commons licenses, The Gifting Logos responds to a fundamental question, What does it mean to know something and to make something? With the idea of a gifting logos, Hartelius integrates three habits of a rhetorical epistemology: the invention of cultural materials such as text, images, and software; the imbuing or encoding of the materials with the creator's experience; and the constitution and dissemination of the materials as gifts.
Автор: Eberhardinger Mary J. Название: A Rhetoric and Philosophy of Gifts ISBN: 1793639310 ISBN-13(EAN): 9781793639318 Издательство: Bloomsbury Рейтинг: Цена: 12029.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In A Rhetoric and Philosophy of Gifts, Eberhardinger discusses how gift character is one of the only qualities that individuate us as social beings on Earth. The horizon and rhetorical power of gift character offers discursive revelations about communication and the human condition.
Описание: Gifts from the Heart is a friendly, concise, and easy-to-read book that helps students learn, practice, and improve ten fundamental communication skills needed for any long-term relationship. This edition offers practical approaches to building and strengthening relationships in a technological age that often discourages face-to-face interactions.
Автор: Fujishin, Randy Название: Gifts from the heart 3ed ISBN: 1538107406 ISBN-13(EAN): 9781538107409 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 6336.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Gifts from the Heart is a friendly, concise, and easy-to-read book that helps students learn, practice, and improve ten fundamental communication skills needed for any long-term relationship. This edition offers practical approaches to building and strengthening relationships in a technological age that often discourages face-to-face interactions.
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