Change, Centola, Damon

Автор: Centola Damon
Название: How Behavior Spreads: The Science of Complex Contagions
ISBN: 0691202427 ISBN-13(EAN): 9780691202426
Издательство: Wiley
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Цена: 3485.00 р.
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Описание:

A new, counterintuitive theory for how social networks influence the spread of behavior

New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior--in voting, health, technology, and finance--occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions accelerating the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.

Автор: Centola, Damon
Название: Change
ISBN: 1529373387 ISBN-13(EAN): 9781529373387
Издательство: Little Brown
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Цена: 2058.00 р.
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Описание: How do you change someone`s mind? How do you stop bad habits? A bold new theory about the way ideas and behaviours spread (and can be altered) from the world`s leading expert, Professor Damon Centola

Автор: Centola, Damon
Название: Change
ISBN: 1529373379 ISBN-13(EAN): 9781529373370
Издательство: Little Brown
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Цена: 2275.00 р.
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Описание: This book utilizes three theoretical models to analyze the defense conditions and preparedness of all the states of Eastern Europe. Their transition from Cold War communism to post-Cold War democracies, the stability of the East-Central European States, the precarious defense positions of the Baltic states, and the uneven defense preparedness of the Balkan states are at the heart of the analysis. -- .