Change, Centola, Damon

Автор: Centola, Damon
Название: Change
ISBN: 1529373360 ISBN-13(EAN): 9781529373363
Издательство: Little Brown
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Цена: 3036.00 р.
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Описание: For all fans of great thrillers, of authors such as James Swallow, Frank Gardner, Terry Hayes, John le Carre, The Stranger sweeps us onward at white-knuckle pace, riding alongside a killer from our deepest nightmares and in Jude Lyon, an MI6 agent who is both ruthless and vulnerable - a new hero for a new decade.

Автор: Centola Damon
Название: How Behavior Spreads: The Science of Complex Contagions
ISBN: 0691202427 ISBN-13(EAN): 9780691202426
Издательство: Wiley
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Цена: 3485.00 р.
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Описание:

A new, counterintuitive theory for how social networks influence the spread of behavior

New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior--in voting, health, technology, and finance--occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions accelerating the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.

Автор: Centola, Damon
Название: Change
ISBN: 1529373387 ISBN-13(EAN): 9781529373387
Издательство: Little Brown
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Цена: 2058.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: How do you change someone`s mind? How do you stop bad habits? A bold new theory about the way ideas and behaviours spread (and can be altered) from the world`s leading expert, Professor Damon Centola