Описание: Japan, 1972 takes an early-seventies year as a vantage point for understanding how Japanese society came to terms with cultural change. Yoshikuni Igarashi examines a broad selection of popular film, television, manga, and other media, exposing the underpinnings of mass culture and investigating deeper anxieties over agency and masculinity.
Описание: Americans love to hate consumerism. Scholars, intellectuals, musicians, and writers of all kinds take pleasure in complaining that consumer culture endangers the "real" things in life. In Authenticity Guaranteed, Sally Robinson brings to light the unacknowledged gender and class assumptions of anti-consumerist critique in the second half of the twentieth century.
Автор: Smith Martyn David Название: Mass Media, Consumerism and National Identity in Postwar Jap ISBN: 1350030783 ISBN-13(EAN): 9781350030787 Издательство: Bloomsbury Academic Рейтинг: Цена: 19008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Mass Media, Consumerism and National Identity in Postwar Japan addresses Japan's evolving nationalism and national identity in relation to its newly rising consumerism during the two decades from 1952 to 1972, through a study of the transformation of the print media and the market for weekly and monthly magazines.
Martyn Smith argues that the transformation of the print media in the 1950s and 1960s expanded the possibilities for social, individual and national identities in Japan. From the late 1950s, the growth in the market for weekly magazines was fuelled by the huge potential for advertising revenue, the rapid development of the Japanese economy, and the necessity for the growth of a consumer society. This resulted in the merging of national identity with individual subjectivity - which this book describes as 'national subjectivity' - as the Japanese media promoted individual consumption to aid the recovery of the Japanese nation as a whole.
Examining housewife magazines such as Fujin Koron, Fujin no Tomo and Fujin Gaho, as well as news magazines such as Mainichi Graph and Asahi Graph, and publications aimed at young people - Shukan Heibon and Heibon Punch - Smith shows how the relationship of nationalism to everyday life is best understood by taking into account the changing nature of consumption in the period. By presenting an alternative to the traditional 'top-down' narrative of state-driven economic nationalism, this book therefore makes a unique contribution to the study of postwar Japanese history and Japanese nationalism.
Автор: Martyn David Smith Название: Mass Media, Consumerism and National Identity in Postwar Japan ISBN: 1350134341 ISBN-13(EAN): 9781350134348 Издательство: Bloomsbury Academic Рейтинг: Цена: 5384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Mass Media, Consumerism and National Identity in Postwar Japan addresses Japan's evolving nationalism and national identity in relation to its newly rising consumerism during the two decades from 1952 to 1972, through a study of the transformation of the print media and the market for weekly and monthly magazines.
Martyn Smith argues that the transformation of the print media in the 1950s and 1960s expanded the possibilities for social, individual and national identities in Japan. From the late 1950s, the growth in the market for weekly magazines was fuelled by the huge potential for advertising revenue, the rapid development of the Japanese economy, and the necessity for the growth of a consumer society. This resulted in the merging of national identity with individual subjectivity - which this book describes as 'national subjectivity' - as the Japanese media promoted individual consumption to aid the recovery of the Japanese nation as a whole.
Examining housewife magazines such as Fujin Koron, Fujin no Tomo and Fujin Gaho, as well as news magazines such as Mainichi Graph and Asahi Graph, and publications aimed at young people - Shukan Heibon and Heibon Punch - Smith shows how the relationship of nationalism to everyday life is best understood by taking into account the changing nature of consumption in the period. By presenting an alternative to the traditional 'top-down' narrative of state-driven economic nationalism, this book therefore makes a unique contribution to the study of postwar Japanese history and Japanese nationalism.
Автор: Benita Matofska, Sophie Sheinwald Название: Does Age Matter ISBN: 1447358597 ISBN-13(EAN): 9781447358596 Издательство: Marston Book Services Рейтинг: Цена: 693.00 р. Наличие на складе: Поставка под заказ.
Описание: Generation Share takes readers on a journey around the globe to meet the people who are changing and saving lives by building a Sharing Economy. Through stunning photography, social commentary and interviews with 200 change-makers, Generation Share showcases extraordinary stories demonstrating the power of Sharing. From the woman transforming the lives of slum girls in India, to the UK entrepreneur who has started a food sharing revolution; you’ll discover the creators of a life-saving human milk bank, a trust cafe and a fashion library who are changing the world.A collaboration between speaker, social innovator and global Sharing Economy expert Benita Matofska and photographer Sophie Sheinwald, Generation Share brings to life the phenomenon causing the most significant shift in society since the Industrial Revolution.
Описание: This new title explores the role of teaching within the modern university and the impact of the Teaching Excellence and Student Outcomes Framework (TEF). It provides a critical analysis of recent policy reforms designed to increase competition and choice in higher education and what these mean for the sector. It also surveys the wider landscape and the rise of the student as consumer within HE.
Описание: This new title explores the role of teaching within the modern university and the impact of the Teaching Excellence and Student Outcomes Framework (TEF), providing a critical analysis of recent policy reforms designed to increase competition and choice in higher education and what these mean for the sector.
Описание: Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters.
Описание: Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.
Автор: Parreno, Mafe & Scribner Название: Engaging Consumers Through Branded Entertainment And Convergent Media ISBN: 1466683422 ISBN-13(EAN): 9781466683426 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29938.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both.Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.
Название: Crime, Harm and Consumerism ISBN: 1138388629 ISBN-13(EAN): 9781138388628 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a collection of cutting-edge essays on the relationship between crime, harm and consumer culture.
Автор: Ayantunji Gbadamosi Название: Exploring the Dynamics of Consumerism in Developing Nations ISBN: 1522579060 ISBN-13(EAN): 9781522579069 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 32848.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As developing nations consume more goods, their relevance in the global marketplace increases. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions.Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.
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