Описание: This new title explores the role of teaching within the modern university and the impact of the Teaching Excellence and Student Outcomes Framework (TEF), providing a critical analysis of recent policy reforms designed to increase competition and choice in higher education and what these mean for the sector.
Описание: Japan, 1972 takes an early-seventies year as a vantage point for understanding how Japanese society came to terms with cultural change. Yoshikuni Igarashi examines a broad selection of popular film, television, manga, and other media, exposing the underpinnings of mass culture and investigating deeper anxieties over agency and masculinity.
Описание: Shopper’s Paradise: Retail Stores and American Consumer Culture deals with the cultural, social and economic impact of different kinds of retail stores on American society. It has sections on some of the most important retail genres, such as Internet stores (Amazon.com), department stores (Neiman Marcus), coffee shops (Starbucks), big-box stores (Walmart, Costco) and a number of other kinds of stores such as dollar stores, malls, and farmers markets. It also has a discussion of consumer cultures. The subtext in the publication is the notion that shopping is connected with a desire to return to paradise, from which we were excluded due to Adam and Eve’s behavior in the Garden of Eden. Thus, the term “paradise” has two meanings. It is written in an accessible style and makes use of material from a variety of journalists and scholars who write about the retail industry and consumer cultures.
Описание: Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters.
Описание: Japan, 1972 takes an early-seventies year as a vantage point for understanding how Japanese society came to terms with cultural change. Yoshikuni Igarashi examines a broad selection of popular film, television, manga, and other media, exposing the underpinnings of mass culture and investigating deeper anxieties over agency and masculinity.
Автор: Benita Matofska, Sophie Sheinwald Название: Does Age Matter ISBN: 1447358597 ISBN-13(EAN): 9781447358596 Издательство: Marston Book Services Рейтинг: Цена: 693.00 р. Наличие на складе: Поставка под заказ.
Описание: Generation Share takes readers on a journey around the globe to meet the people who are changing and saving lives by building a Sharing Economy. Through stunning photography, social commentary and interviews with 200 change-makers, Generation Share showcases extraordinary stories demonstrating the power of Sharing. From the woman transforming the lives of slum girls in India, to the UK entrepreneur who has started a food sharing revolution; you’ll discover the creators of a life-saving human milk bank, a trust cafe and a fashion library who are changing the world.A collaboration between speaker, social innovator and global Sharing Economy expert Benita Matofska and photographer Sophie Sheinwald, Generation Share brings to life the phenomenon causing the most significant shift in society since the Industrial Revolution.
Автор: Cheng Lu Wang Название: Exploring the Rise of Fandom in Contemporary Consumer Culture ISBN: 152253220X ISBN-13(EAN): 9781522532200 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 32848.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academics, students, professionals, and researchers.
Описание: Takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this volume features research-based perspectives on consumer perception, behaviour, and relationship management across industries.
Описание: Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society.Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.
Автор: Abhijit Pandit, Jayjit Chakraborty Название: Millennial Consumer Trends and Their Impact on the Global Economy ISBN: 1799849996 ISBN-13(EAN): 9781799849995 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 28413.00 р. Наличие на складе: Нет в наличии.
Описание: Explores the buying behaviours and behavioural patterns of Millennials as consumers as well as how their preferences have transformed the demand, or lack thereof, of certain goods and strengthened or weakened specific industries. The book highlights a range of topics, including consumerism, marketing, and data analytics.
Описание: Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.
Описание: As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. This volume emphasizes the advertising and promotional approaches being utilized, as well as consumer behaviour and satisfaction in response to marketing strategies.
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