Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Автор: Gunn, Douglas Название: Vintage Menswear ISBN: 1856698831 ISBN-13(EAN): 9781856698832 Издательство: Thames & Hudson Рейтинг: Цена: 4950.00 р. Наличие на складе: Поставка под заказ.
Описание: Featuring 130 of the most influential examples of 20th-century and earlier European, American and Asian utilitarian tailoring and design, this book is divided into three sections of sportswear, militaria and workwear, covering everything from 1940s flying jackets and polar exploration suits to vintage French denims.
Автор: Douglas Gunn Название: Vintage Menswear ISBN: 1786270951 ISBN-13(EAN): 9781786270955 Издательство: Laurence King Рейтинг: Цена: 2579.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Fascinating collection of classic workwear, sports and military clothes
Автор: Chen Ph. D. Ivan M. C. Название: Food for Thought on Menswear ISBN: 1542936861 ISBN-13(EAN): 9781542936866 Издательство: Неизвестно Цена: 4138.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Myoungok Kim, Injoo Kim Название: Patternmaking for Menswear: Classic to Contemporary ISBN: 160901944X ISBN-13(EAN): 9781609019440 Издательство: Bloomsbury Academic Рейтинг: Цена: 12672.00 р. Наличие на складе: Нет в наличии.
Описание:
This comprehensive men's patternmaking text covers many different garment types and design elements, including patternmaking techniques for both woven and knit fabrics. The step-by-step format with accompanying detailed illustrations is appropriate for beginning to advanced students, as well as the industry professionals looking to sharpen their patternmaking skill. Photographs provide examples of completed garments on the dress form and clear illustrations are highlighted with color to show precisely what to do at each step of the patternmaking process.
Noting the subtle difference between patternmaking for men versus women, the authors provide readers with a complete understanding of the male anatomy, how to take measurements and fitting techniques. Patternmaking for Menswear has a unique modular organization, moving from basic sloper development to detailing slim-fit versus classic-fit garments with design details grouped together to allow readers to combine them to create unlimited design variations. The text includes a section on fit problems and solutions that can be referenced after making a muslin for better fit. Instructions on how to add proper seam allowances to woven and knit patterns are also included.With many fashion-forward and on-trend patterns, this book is an indispensible resource for creating modern and professional menswear designs.
Автор: Mccauley Bowstead, Jay Название: Menswear revolution ISBN: 1474289002 ISBN-13(EAN): 9781474289009 Издательство: Bloomsbury Academic Рейтинг: Цена: 15840.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In recent years, menswear has moved decisively center stage. Menswear Revolution investigates the transformation of men's fashion through the lens of shifting masculinities, examining how its increasing diversity has created new ways for men to explore and express their identities. Harnessing sustained market growth and creative dynamism on the runway, ground-breaking designers from Raf Simons and Hedi Slimane to Craig Green have revolutionized the discipline with their bold re-imaginings of the male wardrobe.
Analysing the role of the media in shaping attitudes to men's fashion, Menswear Revolution studies how competing narratives of masculinity are reflected in popular discourse. Taking us from the mod and peacock revolutions of the 1960s to the new wave aesthetics of the 1980s, the book explores historical precedents for today's menswear scene - and looks at the evolution of the 'ideal' male body, from the muscular to the lean and boyish.
Combining interviews with fashion professionals with close analyses of garments and advertising, Menswear Revolution provides an authoritative account of menswear design today. Highlighting its relationship to changing concepts of gender, the book provides a much-needed update to scholarship on masculinity, fashion and the body.
Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Автор: Hywel Davies Название: Modern Menswear (pb) ISBN: 1856695956 ISBN-13(EAN): 9781856695954 Издательство: Thames & Hudson Рейтинг: Цена: 2962.00 р. Наличие на складе: Поставка под заказ.
Описание: With consumers reveling in fashion and the associated lifestyle products, contemporary fashion design for men has become a beacon for masculine identity. This book showcases designers who have broken the convention to visualize radical and directional clothing.
Автор: Hywel Davies Название: Modern Menswear ISBN: 1856695409 ISBN-13(EAN): 9781856695404 Издательство: Thames & Hudson Рейтинг: Цена: 3228.00 р. Наличие на складе: Нет в наличии.
Описание: Menswear has evolved from existing in niche markets to procuring mainstream acceptance. Creating this focus is a group of visionaries who have shifted the boundaries of menswear design, designers who have broken with convention to visualize radical and directional clothing. This work showcases these radicals in fashion from across the world.
Автор: Chen Ph. D. Ivan M. C. Название: Uncommon Topics on Menswear ISBN: 1542597447 ISBN-13(EAN): 9781542597449 Издательство: Неизвестно Цена: 4138.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contemporary men's clothing lacks variety. Many men are unsatisfied with the uniform look of their clothing and are craving uncommon ways to dress differently. But, they often use the wrong or unnecessary approaches in an attempt to reach their goals. Some men like to show off unusual tie knots such as Merovingian and Eldredge, which they learned from the Internet. The knots are created by wrapping the small end around the tie apron (or blade). The knots are dangerous because the wearer can be choked instantly if the tie apron is pulled. Many men also have wrong or ill-advised concepts or beliefs about men's clothing. They mistakenly or unwisely think that a round face should be complemented with a point collar, a spread collar requires a large tie knot, socks should relate to either the shoes or the pants, and a pocket square should match the tie, and so on. Misconceptions and malpractices exist or pervade because few authorities are willing or able to discuss the problems and offer rational and effective solutions. This book covers a number of topics, which are not commonly discussed in contemporary literature. The author has sold men's clothing for more than twenty years to hundreds of thousands of customers in person. He offers many of his unique keen insights in this book. He explains the advantages and disadvantages of the spread and button-down collar better than any other author. He also emphasizes the importance of mass balance in determining the proper length of a suit jacket. No other author ever suggests that a man should wear different sleeve lengths for barrel cuff and French cuff shirts. Readers will find the discussions not only amusing but also practical.
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