Digital Marketing: Strategy and Tactics - 2 ed, Kagan Jeremy
Автор: Kagan Robert Название: The Jungle Grows Back: America and Our Imperiled World ISBN: 0525563571 ISBN-13(EAN): 9780525563570 Издательство: Random House (USA) Рейтинг: Цена: 1471.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A brilliant and visionary argument for America's role as an enforcer of peace and order throughout the world--and what is likely to happen if we withdraw and focus our attention inward. Recent years have brought deeply disturbing developments around the globe. American sentiment seems to be leaning increasingly toward withdrawal in the face of such disarray. In this powerful, urgent essay, Robert Kagan elucidates the reasons why American withdrawal would be the worst possible response, based as it is on a fundamental and dangerous misreading of the world. Like a jungle that keeps growing back after being cut down, the world has always been full of dangerous actors who, left unchecked, possess the desire and ability to make things worse. Kagan makes clear how the "realist" impulse to recognize our limitations and focus on our failures misunderstands the essential role America has played for decades in keeping the world's worst instability in check. A true realism, he argues, is based on the understanding that the historical norm has always been toward chaos--that the jungle will grow back, if we let it.
Accelerators can be powerful tools to build and transform businesses in a short period of time, which is why they have spread like wildfire in the corporate world.
But many fail to achieve their intended results and 60% shut down within two years. Corporate innovation is difficult, especially when big companies and startups try to work together, and often accelerators are viewed as simply "innovation theater."
Designing the Successful Corporate Accelerator gives readers the tools to design, create, and manage successful corporate accelerators that achieve results time and time again. Authors Jules Miller and Jeremy Kagan are seasoned professionals in this space, and combine global market research, interviews with accelerator leaders, and their own experience launching and running accelerators to share what works--and what doesn't.
The first half of the book takes a broader look at corporate innovation as a whole and how accelerators fit in, then the second half offers practical advice for how to launch, run, and manage world-class accelerator programs. Perfect for executives, employees, founders, investors, intrapreneurs, and entrepreneurs, Designing the Successful Corporate Accelerator is a practical guidebook for anyone with a passion for corporate innovation and entrepreneurship.
Автор: Kagan Robert Название: The Jungle Grows Back: America and Our Imperiled World ISBN: 0525521658 ISBN-13(EAN): 9780525521655 Издательство: Random House (USA) Рейтинг: Цена: 2850.00 р. Наличие на складе: Поставка под заказ.
Описание: A brilliant and visionary argument for America's role as an enforcer of peace and order throughout the world--and what is likely to happen if we withdraw and focus our attention inward. Recent years have brought deeply disturbing developments around the globe. American sentiment seems to be leaning increasingly toward withdrawal in the face of such disarray. In this powerful, urgent essay, Robert Kagan elucidates the reasons why American withdrawal would be the worst possible response, based as it is on a fundamental and dangerous misreading of the world. Like a jungle that keeps growing back after being cut down, the world has always been full of dangerous actors who, left unchecked, possess the desire and ability to make things worse. Kagan makes clear how the "realist" impulse to recognize our limitations and focus on our failures misunderstands the essential role America has played for decades in keeping the world's worst instability in check. A true realism, he argues, is based on the understanding that the historical norm has always been toward chaos--that the jungle will grow back, if we let it.
Автор: Kagan Jeremy Название: Digital Marketing ISBN: 0999486187 ISBN-13(EAN): 9780999486184 Издательство: Неизвестно Цена: 18208.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book is designed to bring the educated layperson -- the typical marketer or business professional familiar with the topic -- to a point where digital methods become an essential element of their integrated marketing strategy from the onset. We will approach the topic strategically, but also dive into elements of tactical execution across all the major digital channels: search, display, email, social, and mobile. Our approach will focus on the ultimate business goals and results of a marketing strategy -- and how to frame these objectives and measure them for success -- rather than just showcase every "shiny new object," app, or social network. Given the rapidly changing subject matter in the book, we'll provide extensive examples, tools and resources for use outside the confines of the text, and in a special section at the end of each chapter.
Автор: Kagan, Robert Название: American Foreign Policy, Volume 2 ISBN: 1400095689 ISBN-13(EAN): 9781400095681 Издательство: Random House (USA) Рейтинг: Цена: 2115.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Kagan, Robert Название: American Foreign Policy, Volume 2 ISBN: 0307262944 ISBN-13(EAN): 9780307262943 Издательство: Random House (USA) Рейтинг: Цена: 3219.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A comprehensive, sweeping history of America's rise to global superpower--a follow up to the author's acclaimed first volume, from our nation's earliest days to the dawn of the twentieth century. At the turn of the twentieth century, America was at a tipping point: its population and wealth were growing rapidly, and the country had entered the world stage as a commanding political, economic, and military force. Would America retreat within their own relatively secure and geographically separate borders, or would it continue to expand its influence on an international scale? Beginning with the "honorable" Spanish American War and ending with the wreckage of World War II, Robert Kagan tracks how America's desire to be an arbiter of peace as a young democracy has conflicted with its desire to stay neutral. Kagan shows how this moral high ground has led to mistakes and acts of ruthless ambition, but he also argues that America's hesitation to intervene in foreign affairs has allowed fascism and tyranny to grow unchecked. Brilliant and insightful, Dangerous Nation, Vol. Two strips away any illusion that America can be an isolationist country, tracing the stunningly quick dissolution of European control and the emergence of a new world order with America at its helm.
Автор: Kagan, Spencer Kagan, Miguel Kagan, Laurie Название: 60 kagan structures ISBN: 1933445580 ISBN-13(EAN): 9781933445588 Издательство: Неизвестно Рейтинг: Цена: 10029.00 р. Наличие на складе: Поставка под заказ.
Описание: Kagan Structures are revolutionary teaching strategies. Why? Because they create an unparalleled level of student engagement. Kagan Structures create a cooperative and caring class tone by putting students on the same side as they interact in pairs, small teams, and with classmates.
Автор: Kagan Jocelin Название: Africa`s Wild Dogs: A Survival Story ISBN: 1913159191 ISBN-13(EAN): 9781913159191 Издательство: Неизвестно Рейтинг: Цена: 3960.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There are roughly 6,600 wild dogs left in Africa yet they have cast such a spell on top wildlife photographer and naturalist Jocelin Kagan that she is determined to help save them.
If left to their own devices, they are more than capable of thriving, as this sumptuous photographic natural history shows. Jocelin has called in world experts to add their latest findings about these resourceful, graceful and highly skilled family groups.
Nomadic predators whose territories range thousands of kilometres, they hunt co-operatively, preying on small herbivores. Non-confrontational, they form complex bonds as this book reveals.
Now restricted to small populations and threatened by some shoot-to-kill policies, habitat fragmentation, diseases from domestic dogs, climate change and snares, as well as natural predation from hyenas and lions, Africa's wild dogs will be supported by all the royalties from this book.
Описание: The Battle to Stay in America is the story of a community coming to grips with the federal government's crackdown on immigrants and learning how to defend itself. Informative and personal, this is a story about mothers and fathers, lawyers and activists, local police and federal agencies, and a struggle for the identity of a nation. This is the quintessential story of the war on immigrants, as fought and felt on the front lines in the heart of America.
Автор: Kagan Roberta Название: The Darkest Canyon: Book Two in A Holocaust Story Series ISBN: 1700707906 ISBN-13(EAN): 9781700707901 Издательство: Неизвестно Цена: 3447.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Nazi Germany. Gretchen Schmidt has a secret life. She is in love with a married Jewish man. She is hiding him while his wife is posing as an Aryan woman.Her best friend Hilde, who unbeknownst to Gretchen is a sociopath, is working as a guard at Ravensbruck concentration camp. If Hilde discovers Gretchen's secret will their friendship be strong enough to keep Gretchen safe? Or will Hilde fall under the spell of the Nazi's and turn in her best friend to the Gestapo?The Darkest Canyon is terrifying ride along the edge of a canyon in the dark of night.
Автор: Kagan Robert A. Название: Adversarial Legalism: The American Way of Law, Second Edition ISBN: 0674238362 ISBN-13(EAN): 9780674238367 Издательство: Harvard University Press Рейтинг: Цена: 4744.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: American dispute resolution is more adversarial, compared with systems of other economically advanced countries. Americans more often rely on legal threats and lawsuits. American laws are generally more complicated and prescriptive, adjudication more costly, penalties more severe. Here, Kagan examines the origins and consequences of this system.
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