Designing the Successful Corporate Accelerator: How Startups and Big Companies Can Get with the Program, Kagan Jeremy, Miller Jules

Автор: Kagan Jeremy
Название: Digital Marketing: Strategy and Tactics - 2 ed
ISBN: 1732987092 ISBN-13(EAN): 9781732987098
Издательство: Неизвестно
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Цена: 21622.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

This book approaches digital marketing in two ways: from the point of view of the strategic

thinker - who might guide the vision in their organization requiring an understanding all of

the options available as well as how to evaluate them; and the tactical perspective, for the

roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch

campaigns themselves.

Each chapter is designed to present frameworks for thinking broadly and structurally about

the channel being discussed, but with many examples and exercises to bring the practical

deployment of digital marketing into a real-world focus.

Автор: Kagan Jeremy
Название: Digital Marketing
ISBN: 0999486187 ISBN-13(EAN): 9780999486184
Издательство: Неизвестно
Цена: 18208.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

This book is designed to bring the educated layperson -- the typical marketer or business
professional familiar with the topic -- to a point where digital methods become an essential
element of their integrated marketing strategy from the onset. We will approach the topic strategically,
but also dive into elements of tactical execution across all the major digital channels:
search, display, email, social, and mobile. Our approach will focus on the ultimate business goals and results of a marketing strategy -- and how to frame these objectives and measure them for success -- rather than just showcase every "shiny new object," app, or social network. Given the rapidly changing subject matter in
the book, we'll provide extensive examples, tools and resources for use outside the confines of
the text, and in a special section at the end of each chapter.