"Archetypes in Branding: A Toolkit for Creatives and Strategists" offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers.
Forge relationships with the myriad stakeholders that affect your business.
Empower your team to access their creativity and innovate with integrity.
Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
Автор: Hartwell David G. Название: Age of Wonders: Exploring the World of Science Fiction ISBN: 076539331X ISBN-13(EAN): 9780765393319 Издательство: Holtzbrink(MPS)/MPS Цена: 2206.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Age of Wonders: Exploring the World of Science Fiction gives an insider's view of the strange and wonderful world of science fiction, by one of the most respected editors in the field, David G. Hartwell (1941-2016).
David G. Hartwell edited science fiction and fantasy for over twenty years. In that time, he worked with acclaimed and popular writers such as Robert A. Heinlein, Poul Anderson, Frank Herbert, Roger Zelazny, Robert Silverberg, Gene Wolfe, Nancy Kress, L.E. Modesitt, Terry Bisson, Lisa Goldstein, and Philip Jose Farmer, and discovered hot new talents like Kathleen Ann Goonan and Patrick O'Leary. Now in Age of Wonder, Hartwell describes the field he loved, worked in, and shaped as editor, critic, and anthologist. Like those other American art forms, jazz, comics, and rock 'n' roll, science fiction is the product of a rich and fascinating subculture. Age of Wonder is a fascinating tour of the origins, history, and culture of the science fiction world, written with insight and genuine affection for this wonder-filled literature, and addressed to newcomers and longtime SF readers alike. Age of Wonder remains the landmark work Roger Zelazny called the first edition. The book contains sections that offer advice on teaching courses in science fiction, disquisitions on the controversial subgenre of hard SF, and practical explanations of the economics of publishing science fiction and fantasy. Age of Wonder still lives up to Hugo and Nebula Award winner Vonda McIntyre's description: An entertaining and provocative book that will inspire discussion and argument for years to come.
Автор: Middleton Aeneas Название: Tim Hartwell and the Death of Ages ISBN: 0615612482 ISBN-13(EAN): 9780615612485 Издательство: Неизвестно Цена: 2757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Hartwell C. M. Название: Gunshot in Paradise: My True Story ISBN: 0992666732 ISBN-13(EAN): 9780992666736 Издательство: Неизвестно Цена: 2757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Hartwell David G. Название: Christmas Magic ISBN: 0765315807 ISBN-13(EAN): 9780765315809 Издательство: Holtzbrink(MPS)/MPS Рейтинг: Цена: 2942.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Wonders abound at Christmas, and never more so than in this delightful collection of holiday stories by some of today's most gifted writers of fantasy and science-fiction. In this volume, Harlan Ellison, Alan Dean Foster, Kit Reed, Howard Waldrop, Donald Westlake, and many other science fiction and fantasy stars present their unique visions of Christmas.
Toys come to life for one miraculous hour. A little girl sets forth on a quest to join Santa's elves. Talking animals, away in a manger, bring two lovers together, and a small boy discovers the secret of Santa's tenth reindeer. These and other stories raise Christmas spirits to fantastic new heights, and find unexpected twists and surprises in even the oldest of holiday traditions.
Sorcery comes gift wrapped this year, and just in time for Christmas Magic.
Автор: Hartwell Sadie Название: Yarned and Dangerous ISBN: 1617737178 ISBN-13(EAN): 9781617737176 Издательство: Random House (USA) Рейтинг: Цена: 1471.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "A tale of murder and intrigue that will ensnare knitters and non-knitters alike. I couldn't put it down."--Barbara Ross, author of Musseled Out Time has not been kind to sleepy Dorset Falls, Connecticut, where an erstwhile resident is hoping to bring a tattered yarn shop back to life--but with a murderer on the loose, the whole town is in knots... Josie Blair left Dorset Falls twelve years ago in hopes of making it big in New York City. But after earning an overpriced master's degree and getting fired by a temperamental designer, she finds herself heading back to her hometown. Her great-uncle was injured in a car accident, and newly unemployed Josie is the only person available to take care of him. Uncle Eb's wife didn't survive the crash, so Josie is also tasked with selling the contents of her Aunt Cora's yarn shop. But the needling ladies of the Charity Knitters Association pose a far bigger challenge than a shop full of scattered skeins... Miss Marple Knits is one of the few businesses still open in the dreary downtown. Josie can't imagine how it stayed open for so long, yet something about the cozy, resilient little shop appeals to her. But when one of the town's most persnickety knitters turns up dead in a pile of cashmere yarn, Josie realizes there's something truly twisted lurking beneath the town's decaying fa ade... INCLUDES ORIGINAL KNITTING PATTERNS
Автор: Hartwell D G Название: Year`s Best S-f 2 ISBN: 0061057460 ISBN-13(EAN): 9780061057465 Издательство: HarperCollins USA Цена: 679.00 р. Наличие на складе: Нет в наличии.
Описание: An anthology of the finest science fiction stories of the past year features the work of both new and established writers.
Автор: Hartwell Steven Название: Wtf?!?: Where`s the Faith? ISBN: 0985477938 ISBN-13(EAN): 9780985477936 Издательство: Неизвестно Цена: 1723.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Hartwell David G., Hayden Patrick Nielsen Название: Twenty-First Century Science Fiction ISBN: 0765326019 ISBN-13(EAN): 9780765326010 Издательство: Holtzbrink(MPS)/MPS Цена: 3402.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
"Twenty-First Century Science Fiction" is an enormous anthology of short stories--close to 250,000 words--edited by two of the most prestigious and award-winning editors in the SF field and featuring recent stories from some of science fiction's greatest up-and-coming authors. David Hartwell and Patrick Nielsen Hayden have long been recognized as two of the most skilled and trusted arbiters of the field, but "Twenty-First Century Science Fiction" presents fans' first opportunities to see what their considerable talents come up with together, and also to get a unique perspective on what's coming "next" in the science fiction field. The anthology includes authors ranging from bestselling and established favorites to incandescent new talents including Paolo Bacigalupi, Cory Doctorow, Catherynne M. Valente, John Scalzi, Jo Walton, Charles Stross, Elizabeth Bear, and Peter Watts, and the stories selected include winners and nominees of all of the science fiction field's major awards.
One of "Publishers Weekly"'s Best Science Fiction Books of 2013
Автор: Hartwell D G Название: Year`s Best S-f ISBN: 0061056413 ISBN-13(EAN): 9780061056413 Издательство: HarperCollins USA Цена: 679.00 р. Наличие на складе: Нет в наличии.
Описание: An anthology of the finest science fiction stories of the past year features the work of both new and established writers.
Автор: Hartwell D G Название: Year`s Best S-f 3 ISBN: 0061059013 ISBN-13(EAN): 9780061059018 Издательство: HarperCollins USA Цена: 679.00 р. Наличие на складе: Нет в наличии.
Описание: An anthology of the finest science fiction stories of the past year features the work ofth new and established writers.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru