Demand-side sales 101, Bob Moesta, Moesta Greg Engle, Engle
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Описание: THE BIG BAD
Since her mother's death, Buffy Summers has had a hard time keeping her chin up. Suddenly finding herself alone and in charge of Dawn is certainly daunting, and being responsible, at the same time, for saving the world...well, it's pressure. And lately the Slayer is feeling bogged down by the little things.
Buffy has a toothache, but no dental insurance...as if her financial problems weren't overwhelming enough already. And Anya and Xander are being held hostage in their own home by a plague of ants. Everyone is determined not to sweat the small stuff -- until Spike discovers economy-sized evil wreaking havoc in Weatherly Park. Mini-monsters are perfectly capable of mega-trouble, and in order to stop them, the Slayer's going to have to think...small
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For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste.
Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.
Bob Moesta, lifelong innovator and coarchitect of the "Jobs to be Done" theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives-demand-side sales.
Now, in Demand-Side Sales 101, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson-you'll want to help people make progress.
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