Handbook of research on applied ai for international business and marketing applications, Christiansen, Bryan Skrinjaric, Tihana
Автор: Christiansen, Yildiz & Yildiz Название: Handbook Of Research On Effective Marketing In Contemporary Globalism ISBN: 1466662204 ISBN-13(EAN): 9781466662209 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 47401.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success.The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication’s importance to scholar-practitioners, business executives, and undergraduate/graduate students.
Описание: In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.
Описание: In today's modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism.
The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.
Описание: Examines emergent research in handling real-world problems through the application of various computation technologies and techniques. Featuring theoretical concepts and best practices in the areas of computational intelligence, artificial intelligence, big data, and bio-inspired computing, this publication is a reference source for graduate students, professionals, academics, and researchers.
Описание: Provides a high-level understanding of various machine learning algorithms along with modern tools and techniques using Artificial Intelligence. In addition, the book explores the critical role that machine learning plays in a variety of professional fields including healthcare, business, and computer science.
Описание: Artificial intelligence is at the forefront of research and implementation in many industries including healthcare and agriculture. Whether it's detecting disease or generating algorithms, deep learning techniques are advancing exponentially. Researchers and professionals need a platform in which they can keep up with machine learning trends and their developments in the real world.
The Handbook of Research on Applications and Implementations of Machine Learning Techniques provides innovative insights into the multi-disciplinary applications of machine learning algorithms for data analytics. The content within this publication examines disease identification, neural networks, and language support. It is designed for IT professionals, developers, data analysts, technology specialists, R&D professionals, industrialists, practitioners, researchers, academicians, and students seeking research on deep learning procedures and their enactments in the fields of medicine, engineering, and computer science.
Описание: As the advancement of technology continues, cyber security continues to play a significant role in today's world. With society becoming more dependent on the internet, new opportunities for virtual attacks can lead to the exposure of critical information. Machine and deep learning techniques to prevent this exposure of information are being applied to address mounting concerns in computer security.
The Handbook of Research on Machine and Deep Learning Applications for Cyber Security is a pivotal reference source that provides vital research on the application of machine learning techniques for network security research. While highlighting topics such as web security, malware detection, and secure information sharing, this publication explores recent research findings in the area of electronic security as well as challenges and countermeasures in cyber security research. It is ideally designed for software engineers, IT specialists, cybersecurity analysts, industrial experts, academicians, researchers, and post-graduate students.
Описание: Deep learning, as a recent AI technique, has proven itself efficient in solving many real-world problems. Deep learning algorithms are efficient, high performing, and an effective standard for solving these problems. In addition, with IoT, deep learning is in many emerging and developing domains of computer technology. Deep learning algorithms have brought a revolution in computer vision applications by introducing an efficient solution to several image processing-related problems that have long remained unresolved or moderately solved. Various significant IoT technologies in various industries, such as education, health, transportation, and security, combine IoT with deep learning for complex problem solving and the supported interaction between human beings and their surroundings.
The Handbook of Research on the Impact of Deep Learning and IoT on Multi-Industry Applications provides insights on how deep learning, together with IoT, impacts various sectors such as healthcare, agriculture, cyber security, and social media analysis applications. The chapters present solutions to various real-world problems using these methods from various researchers' points of view. While highlighting topics such as medical diagnosis, power consumption, livestock management, security, and social media analysis, this book is ideal for IT specialists, technologists, security analysts, medical practitioners, imaging specialists, diagnosticians, academicians, researchers, industrial experts, scientists, and undergraduate and postgraduate students who are working in the field of computer engineering, electronics, and electrical engineering.
Описание: Decades of scientific research on neurophysiology have proven emotions are not simply a minor aspect of human activity, but rather a fundamental one. This handbook provides comprehensive coverage and definitions of the most important issues, concepts, trends, and technologies in artificial emotions and related topics.
Описание: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world.The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Описание: As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential.The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.
Описание: Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today's market.
The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
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