Описание: In the same format as A Man & His Watch, A Man & His Car is a celebration of cars and stories that speak to the heart of men`s obsession with them.
Описание: An updated edition of the authoritative collection of Michael Bierut`s work, featuring six new projects and spanning his full career to date.
Автор: Gottschall Jonathan Название: The Storytelling Animal: How Stories Make Us Human ISBN: 0544002342 ISBN-13(EAN): 9780544002340 Издательство: HarperCollins USA Цена: 2619.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A NYTimes.com Editor's ChoiceA Los Angeles Times Book Prizes Finalist "A jaunty, insightful new book . . . that] draws from disparate corners of history and science to celebrate our compulsion to storify everything around us." --New York Times Humans live in landscapes of make-believe. We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. Now Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life's complex social problems--just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival. Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal and explains how stories can change the world for the better. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us. "This is a quite wonderful book. It grips the reader with both stories and stories about the telling of stories, then pulls it all together to explain why storytelling is a fundamental human instinct." --Edward O. Wilson "Charms with anecdotes and examples . . . we have not left nor should we ever leave Neverland."--Cleveland Plain Dealer
Название: Stories ISBN: 9462985847 ISBN-13(EAN): 9789462985841 Издательство: NBN International Рейтинг: Цена: от 1570.00 р. Наличие на складе: Есть
Описание: This book identifies new phenomena in the fields of complex narration, puzzle film, and transmedia storytelling.
The moment you take control of your stories, you take control of your business and your life.
You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything--from helping leaders better communicate to motivating sales teams and winning customers away from competitors.
But what stories do you need to tell? And how do you tell them?
In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:
the Value Story, to convince customers they need what you provide;
the Founder Story, to persuade investors and customers your organization is worth the investment;
the Purpose Story, to align and inspire your employees and internal customers; and
the Customer Story, to allow those who use your product or service to share their authentic experiences with others.
Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren't telling.
Every person, every organization has at least four stories at their disposal. Will you tell yours?
Описание: In our post-truth world, tapping into people's emotions has proved far more effective than rational argument - and, as Philip Seargeant argues in this illuminating and entertaining book, the most powerful tool for manipulating emotions is a gripping narrative.
From Trump's America to Brexit Britain, weaving a good story, featuring fearless protagonists, challenging quests against seemingly insurmountable odds, and soundbite after soundbite of memorable dialogue has been at the heart of political success. So does an understanding of the art of storytelling help explain today's successful political movements? Can it translate into a blueprint for victory at the ballot box? The Art of Political Storytelling looks at how stories are created, shared and contested, illuminating the pivotal role that persuasive storytelling plays in shaping our understanding of the political world we live in. By mastering the tools and tricks of narrative, and evaluating the language and rhetorical strategies used to craft and enact them, Seargeant explains how and why today's combination of new media, populism and partisanship makes storytelling an ever more important part of the persuasive and political process. In doing so, the book offers an original and compelling way of understanding the chaotic world of today's politics.
Автор: Hartley John Название: How We Use Stories and Why That Matters ISBN: 150135163X ISBN-13(EAN): 9781501351631 Издательство: Bloomsbury Academic Рейтинг: Цена: 19008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Using compelling examples and analysis, How We Use Stories and Why That Matters shows what the New York Shakespeare Riots tell us about class struggle, what Death Cab for Cutie tells us about media, what Kate Moss's wedding dress tells us about authorship, and how Westworld and Humans imagine very different futures for Artificial Intelligence: one based on slavery, the other on class. Together, these knowledge stories tell us about how intimate human communication is organised and used to stage organised conflict, to test the 'fighting fitness' of contending groups - provoking new stories, identities and classes along the way.
This book guides the reader through the tangled undergrowth of communication and cultural expression towards a new understanding of the role of group-mediating stories at global and digital scale. It argues that media and networked systems perform and bind group identities, creating bordered fictions within which economic and political activities are made meaningful. Now that computational and global scale, big data, metadata and algorithms rule the roost even in culture, subjectivity and meaning, we need population-scale frameworks to understand individual, micro-scale sense-making practices. To achieve that, we need evolutionary and systems approaches to understand cultural performance and dynamics. The opposing universes of fact (science, knowledge, education) and fiction (entertainment, story and imagination) - so long separated into the contrasting disciplines of natural sciences and the humanities - can now be understood as part of one turbulent sphere of knowledge-production and innovation.
Описание: Introduces the value of storytelling throughout life and how it can transform challenging situations in both childhood and adulthood. Offers practical advice on how to tell stories in different situations.
Описание: We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice.
Описание: A Life in Storytelling contains the reflections and lessons from one of the most noted storytellers of our times. The sections of the book are designed to provide background material for the art and craft of storytelling, the methods and uses of storytelling, sources and examples of stories, and a broad selection of over 100 stories briefly annotated.
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