Описание: Providing a comprehensive historical survey of language and intercultural communication studies, this handbook is an indispensable resource for students and scholars working in the fields of intercultural communication, applied linguistics, TESOL/TEFL and communication studies.
Автор: Macnamara, Jim Название: Beyond post-communication ISBN: 1433169207 ISBN-13(EAN): 9781433169205 Издательство: Peter Lang Рейтинг: Цена: 7623.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Jim Macnamara argues that we are all responsible for the slide towards a post-truth society. This analysis looks beyond high profile individuals such as Donald Trump, Russian trolls, and even ‘Big Tech’ to argue that the professionalized communication industries of advertising, PR, political and government communication, and journalism, driven by clickbait and aided by a lack of critical media literacy, have systematically contributed to disinformation, deception, and manipulation. When combined with powerful new communication technologies, artificial intelligence, and lack of regulation, this has led to a ‘perfect data storm’. Accordingly, Macnamara proposes that there is no single solution. Rather, he identifies a range of strategies for communication professionals, industry associations, media organizations and platforms, educators, legislators, regulators, and citizens to challenge post-communication and post-truth.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
A Practical Introduction to Communication for Community College and Beyond provides community college students with a highly relatable and applied exploration of communication. Students gain a solid understanding of the process of communication and how to apply it to everyday situations.
This book is broken into three sections. Section 1 discusses the process of communication, including tools that influence behavior, how to become a better listener, and different types of non-verbal practices. Section 2 dives into relationships and intercultural communication. It addresses Uncertainty Reduction Theory and the Moken People, who have, historically, had limited contact with the outside world, but now, with increasing accessibility to communication, must navigate the line between traditional and contemporary modes of communication. Section 3 delves into how professional and public communication go hand-in-hand, including tips for networking, understanding and working in groups, and preparing presentations. The text includes skills assessments, personal accounts, and best practices to help students understand and apply various communication strategies.
The second edition features real-life scenarios that demonstrate the power and potential consequences of social media and additional coverage on difficult conversations, face-to-face communication, and practical application strategies within each chapter.
A Practical Introduction to Communication for Community College and Beyond is ideal for undergraduate courses in human communication, public relations, and introduction to communication studies.
Deborah K. London earned her Ph.D. in interpersonal and health communication from Ohio University, M.A. in speechwriting and gender communication from Emerson College, and B.A. in speech communication from Syracuse University. She is a full-time professor and the Chairperson of Communication Studies at MassBay Community College, where she teaches courses on various types of communication, the principles of persuasion, public speaking, and intercultural communication.
Автор: Holliday, Adrian (Canterbury Christchurch University, UK) Название: Understanding intercultural communication ISBN: 0815352395 ISBN-13(EAN): 9780815352396 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:
the positive contribution of people from diverse cultural backgrounds;
the politics of Self and Other which promote negative stereotyping;
the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
Автор: Sorrells Kathryn Название: Globalizing Intercultural Communication ISBN: 1452299331 ISBN-13(EAN): 9781452299334 Издательство: Sage Publications Рейтинг: Цена: 18058.00 р. Наличие на складе: Поставка под заказ.
Описание: A student-focused reader organized around both established and contemporary areas of intercultural communication research and theory.
Автор: Piller Ingrid Название: Intercultural Communication: A Critical Introduction ISBN: 1474412912 ISBN-13(EAN): 9781474412919 Издательство: Bloomsbury Academic Рейтинг: Цена: 4275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Combining perspectives from discourse analysis and sociolinguistics, the second edition of this popular textbook provides students with an up-to-date overview of the field of intercultural communication.
Автор: Seelig, Michelle I. Название: Communicating the environment beyond photography ISBN: 1433128268 ISBN-13(EAN): 9781433128264 Издательство: Peter Lang Рейтинг: Цена: 25866.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Communicating the Environment Beyond Photography is a modern look at how photographers visualize what is happening to people and places on a changing planet. Michelle I. Seelig draws attention to what compels photographers to focus on these important messages, what tools they are using to advocate for just causes, and how photographers engage directly with citizens in a meaningful conversation beyond the photograph. Photographers continue to document the land and nature as they always have; however, today they use all media to advocate wide-ranging environmental concerns. Photographers, filmmakers, and environmentalists engage the public with visual and technologically driven content that is both affordable and portable, allowing advocacy to transcend boundaries in the global community previously overlooked by traditional media. This innovative book showcases strategies practiced by photographers, environmentalists, and advocacy groups in the twenty-first century and will serve as inspiration for future advocates of environmental issues and other important and just causes. Accessible and user-friendly, Communicating the Environment Beyond Photography is a must-read for both future photographers and individuals interested in communicating and advocating for environmental and social change.
Автор: Lupac, Petr Название: Beyond the digital divide ISBN: 1787565483 ISBN-13(EAN): 9781787565487 Издательство: Emerald Рейтинг: Цена: 14634.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book advances the understanding of the relationship between social inequality and Internet use by bringing forth a new, contextual approach. It encourages a rethinking of the information society theory, information policies, and the role of social science in the process of informatization.
Автор: Seelig, Michelle I. Название: Communicating the environment beyond photography ISBN: 143312825X ISBN-13(EAN): 9781433128257 Издательство: Peter Lang Рейтинг: Цена: 6713.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Communicating the Environment Beyond Photography is a modern look at how photographers visualize what is happening to people and places on a changing planet. Michelle I. Seelig draws attention to what compels photographers to focus on these important messages, what tools they are using to advocate for just causes, and how photographers engage directly with citizens in a meaningful conversation beyond the photograph. Photographers continue to document the land and nature as they always have; however, today they use all media to advocate wide-ranging environmental concerns. Photographers, filmmakers, and environmentalists engage the public with visual and technologically driven content that is both affordable and portable, allowing advocacy to transcend boundaries in the global community previously overlooked by traditional media. This innovative book showcases strategies practiced by photographers, environmentalists, and advocacy groups in the twenty-first century and will serve as inspiration for future advocates of environmental issues and other important and just causes. Accessible and user-friendly, Communicating the Environment Beyond Photography is a must-read for both future photographers and individuals interested in communicating and advocating for environmental and social change.
De-Sign in the Transmodern World integrates design and sign by revealing the mutual reciprocities between design and semiotics, and bridging the gap between humanities and sciences. By recognizing the global scope of semiotics and tolerating the uncertainty associated with design, human beings can go beyond absoluteness and become able to envision a desirable reality in the transmodern world.
This publication examines the fusion of design and semiotics, which is at the core of evolutionary love that encourages us to go beyond what we conventionally perceive into what we are imaginatively capable of interpreting. As semiotic animals, we are capable of developing awareness, relationships, and mediation toward semiosis of an undivided wholeness in flowing movement. Human beings have unlimited »semioethical« responsibility toward each other and toward other-than-human systems. This ethical implication depends on our ability to liberate ourselves from the fallacy of absolute reality.
Beyond Gender Binaries uses a feminist, intersectional, and invitational approach to understanding identities and how they relate to communication. Taking readers outside the familiar binary constructions of gender and identity, Cindy L. Griffin addresses--through a feminist intersectional lens--communication, identity, power and privilege, personhood and citizenship, safety in public and private spaces, and hegemony and colonialism. Twelve chapters focus on critical learning through careful exploration of key terms and concepts. Griffin illustrates these with historical and contemporary examples and provides concrete guides to intersectional approaches to communication. This textbook highlights not just the ways individuals, systems, structures, and institutions use communication to privilege particular identities discursively and materially, but also the myriad ways that communication can be used to disrupt privilege and respectfully acknowledge the nonbinary and intersectional nature of every person's identity.
Key features include:
Intersectional approaches to explaining and understanding identities and communication are the foundation of each chapter and inform the presentation of information throughout the book.
Contemporary and historical examples are included in every chapter, highlighting the intersectional nature of identity and the role of communication in our interactions with other people.
Complex and challenging ideas are presented in clear, respectful, and accessible ways throughout the book.
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