Zimmerman Jan, Ng Deborah Social Media Marketing All-In-One for Dummies 9781119696872

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Автор: Zimmerman Jan, Ng Deborah
Название: Social Media Marketing All-In-One for Dummies
Перевод названия: Ян Циммерман, Дебора Нг: Всё о маркетинге социальных СМИ для чайников
ISBN: 9781119696872
Издательство: Wiley
Классификация:

Торгово-промышленная деятельность и управление

ISBN-10: 1119696879
Обложка/Формат: Paperback
Страницы: 864
Вес: 0.67 кг.
Дата издания: 13.04.2021
Язык: English
Издание: 5th edition
Размер: 233 x 185 x 48
Читательская аудитория: Professional & vocational
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание: Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction.

Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--youll find everything you need to get your social ducks in a row and say the right things.

And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and moreBlend your social side with your traditional marketing presenceBecome more engaging and metric your successGet to know your fans with user data Wherever youre coming from--social media strategist, site manager, marketer, or something else--social media is where your customers are. This book shows you how to be there, too.

Social Media Marketing All-In-One for Dummies, Zimmerman Jan, Ng Deborah