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Choose Your Customer: How to Compete Against the Digital Giants and Thrive, Byrnes Jonathan L. S., Wass John S.


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Автор: Byrnes Jonathan L. S., Wass John S.
Название:  Choose Your Customer: How to Compete Against the Digital Giants and Thrive
ISBN: 9781264257096
Издательство: McGraw-Hill
Классификация:


ISBN-10: 1264257090
Обложка/Формат: Hardcover
Страницы: 368
Вес: 0.50 кг.
Дата издания: 11.05.2021
Язык: English
Иллюстрации: Illustrations, unspecified
Размер: 231 x 150 x 31
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: Англии
Описание:

Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants―by choosing the right customer and providing peerless value to them for long-term success.

Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. There is, however, a way for companies to survive―and win―in this era of digital behemoths. Choose Your Customer is a powerful, customer-targeted guide that can help managers level the playing field against their biggest competitors.

Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows you how to:

  • Identify the customers who are the most profitable―and focus on them
  • Provide services and experiences that cant be replicated by the tech giants, no matter how much data they have or how much automation they use
  • Support your chosen customers diverse and rapidly evolving needs to accelerate profitability and growth
  • Focus on your real profit core and build dominance in your specific target market

These customer-focused strategies will enable you to build a uniquely targeted business that the digital giants just cant match. From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the aggressive giants, grow your customer base, and increase your profits for lasting success.




Zone to Win: Organizing to Compete in an Age of Disruption

Автор: Moore Geoffrey a.
Название: Zone to Win: Organizing to Compete in an Age of Disruption
ISBN: 1682302113 ISBN-13(EAN): 9781682302118
Издательство: Неизвестно
Цена: 2619.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world--once prompting Conan O'Brien to ask "Who is Geoffrey Moore and why is he more famous than me?"

Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors.

Moore's classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey.

"For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today's disruptive, connected, fast-paced business world." --Marc Benioff, CEO, Salesforce

"Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today's competitive, disruptive business environment." --Satya Nadella, CEO, Microsoft

"With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game " --Gary Kovacs, CEO, AVG

"ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business." --Lip-Bu Tan, President and CEO, Cadence Design Systems

Fit to Compete: Why Honest Conversations about Your Company`s Capabilities Are the Key to a Winning Strategy

Автор: Beer Michael
Название: Fit to Compete: Why Honest Conversations about Your Company`s Capabilities Are the Key to a Winning Strategy
ISBN: 1633692302 ISBN-13(EAN): 9781633692305
Издательство: INGRAM PUBLISHER SERVICES UK
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Цена: 4858.00 р.
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Описание:

Is Silence Killing Your Strategy?

In his thirty years of working in corporations, Harvard Business School professor Michael Beer has witnessed firsthand how organizational silence derails strategic objectives. When employees can't speak truth to power, senior leaders don't hear what they need to hear about their company's fitness to compete, and employees lose trust in those leaders and become less committed to change.

In Fit to Compete, Beer presents an antidote to silence--principles and a time-tested innovative process for holding honest conversations with everyone in your organization. Used by over eight hundred organizations across the globe, the strategic fitness process has helped leaders in a diverse range of industries--including medical technology, information technology, banking, restaurant chains, and pharmaceuticals--hear the raw but necessary truth about the sources of misalignment between their strategies and their organizations.

In addition to step-by-step instructions, Beer offers detailed and illustrative case studies of companies that have conducted honest conversations to great effect. He also shows how to apply the process more broadly to a variety of strategic challenges and at multiple levels throughout the organization.

Practical, enlightening, and comprehensive, Fit to Compete is the book you should turn to if you to want create winning strategies that your entire company will rally behind.

Can Latin American Firms Compete?

Автор: Grosse, Robert; Mesquita, Luiz F.
Название: Can Latin American Firms Compete?
ISBN: 0199233756 ISBN-13(EAN): 9780199233755
Издательство: Oxford Academ
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Цена: 23760.00 р.
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Описание: `Can Latin American Firms Compete?` examines the success and failure that Latin American firms have met with, in their own markets and elsewhere in the world, and the reasons behind this. Including contributions from leading international experts on business in Latin America, the book draws on concepts from a range of disciplines.

How to Compete in the Age of Artificial Intelligence

Автор: Soumendra Mohanty; Sachin Vyas
Название: How to Compete in the Age of Artificial Intelligence
ISBN: 1484238079 ISBN-13(EAN): 9781484238073
Издательство: Springer
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Цена: 8384.00 р.
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Описание:

Get started with artificial intelligence in your business. This book will help you understand AI, its implications, and how to adopt a strategy that is rational, relevant, and practical.
Beyond the buzzwords and the technology complexities, organizations are struggling to understand what AI means for their industry and how they can start their journey. How to Compete in the Age of Artificial Intelligence is not a book about complex formulas or solution architectures. It goes deeper into explaining the meaning and relevance of AI for your business. You will learn how to apply AI thinking across enterprise functions—including disruptive technologies such as IoT, Blockchain, and cloud—and transform your organization.
What You'll Learn
Know how to spot AI opportunities and establish the right organizational imperatives to grow your businessUnderstand AI in the context of changing business dynamics and the workforce/skills required to succeedDiscover how to apply AI thinking across enterprise functions—from the boardroom to cybersecurity, IoT, IT operations, policies—and implement a sustainable and integrated human-machine collaboration strategy
Who This Book is For
CxOs, senior executives, mid-level managers, AI evangelists, digital leads, and technology directors
Breathe a New Fire: How to Compete and Win in the New Global Economy Co-Opetition of East and West

Автор: Wiley
Название: Breathe a New Fire: How to Compete and Win in the New Global Economy Co-Opetition of East and West
ISBN: 111927401X ISBN-13(EAN): 9781119274018
Издательство: Wiley
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Цена: 3642.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Innovation of Globalization proven strategies to out-win disruptive global competition.

Can Japan Compete?

Автор: M. Porter; H. Takeuchi; M. Sakakibara
Название: Can Japan Compete?
ISBN: 0333786580 ISBN-13(EAN): 9780333786581
Издательство: Springer
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Цена: 8384.00 р.
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Описание: is a major new development of Michael Porter`s theory of competitive positioning, in which he examines the `two Japans` - one highly competitive and one highly uncompetitive. This book represents a major contribution to the understanding of Japan and a major new strategic analysis from the world`s leading thinker on strategy.

Customer-Centric Marketing: Supporting Sustainability in the Digital Age

Автор: Richardson Neil, Kelley Neil, James Jon
Название: Customer-Centric Marketing: Supporting Sustainability in the Digital Age
ISBN: 0749479019 ISBN-13(EAN): 9780749479015
Издательство: Неизвестно
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Цена: 26186.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.


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