Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Описание: Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.
Автор: Angel Miguel Название: Sustainability in Hospitality ISBN: 1783531991 ISBN-13(EAN): 9781783531998 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Presents global viewpoints on embedding sustainability into the hospitality industry, and the impact this could have on transforming the sector into an advocate for more sustainable, eco-conscious tourism.
Название: Sustainable tourism and indigenous peoples ISBN: 113808381X ISBN-13(EAN): 9781138083813 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This wide ranging, detailed and thought provoking book explains the many issues involved in bringing tourism into the lives of indigenous peoples, and sets out how the concept of sustainable tourism can provide a viable management approach. This book was originally published as a special issue of the Journal of Sustainable Tourism.
Описание: It is now widely agreed that the climate is changing, global resources are diminishing and biodiversity is suffering. Developing countries – many of them considered by the World Tourism Organization to be 'Top Emerging Tourism Destinations' (UNWTO, 2009) – are already suffering the full frontal effect of environmental degradation. The challenge for developing countries is a triple-edged sword, how can economic prosperity be achieved without the perpetual depletion of nature’s reserves, the destruction of rural habitat and the dislocation of traditional societies? Many emerging nations are looking increasingly to the tourism industry as the motor for economic development, with hospitality businesses at the forefront. This book uses twenty-five case studies to demonstrate how it is possible to create income and stimulate regional socio-economic development by using sustainable hospitality and tourism attractions. These case studies focus on issues such as the protection of indigenous cultures as a source of touristic curiosity; the preservation of the environment and the protection of endangered species – such as the plight of turtles in Sri Lanka or butterflies in Costa Rica to encourage tourism. Some cases cover government supported projects, for example, the green parks venture and regional tourism development in the Philippines, an archaeological park initiative in Honduras and the diversity of nature tourism in St. Vincent. Sustainable Hospitality and Tourism as Motors for Development is designed to give students, academics and practitioners a guide for best practices of sustainable hospitality operations in developing countries. Based on case studies, it provides a road map of how to achieve the goals of sustainability giving benchmark examples. The book not only taps into a contemporary business subject, but aims to provide readers with a better understanding of how sustainable theories can be put into practice in hospitality and tourism industries in developing countries.
Название: Sport Tourism and Sustainable Destinations ISBN: 0815380224 ISBN-13(EAN): 9780815380221 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited volume features chapters that provide valuable insights into the sustainability of sport tourism destinations at local, regional, state and national levels, with contributions from studies undertaken in the USA, South America, the UK, Canada, Europe and South Africa. The chapters originally published in the Journal of Sport & Tourism.
Автор: Anukrati Sharma (Editor) Название: Sustainable Tourism Development ISBN: 1771887729 ISBN-13(EAN): 9781771887724 Издательство: Taylor&Francis Рейтинг: Цена: 18987.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores the importance of destination branding and destination marketing and their implications on sustainability in tourism. Emphasizing sustainability in tourism development, the chapters address a number of important issues.
Автор: Debasish Batabyal Название: Managing Sustainable Tourism Resources ISBN: 1522557725 ISBN-13(EAN): 9781522557722 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31324.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Different tourism sites and destinations require different management approaches to maintain resources for both tourists and native populations. Through evaluating ongoing patterns in the industry, businesses are able to maintain an equilibrium between the local community and tourist populations.Managing Sustainable Tourism Resources is a scholarly publication that takes an in-depth look at the different aspects of tourism as well as its impacts on cultural awareness, ecological harmony, and diversity. Additionally, it analyzes the operational functions within varying types of tourism and business strategies including women entrepreneurship, tourism in national parks and sanctuaries, and sustainable management. This book is a vital resource for entrepreneurs, policy makers, managers, economists, business professionals, academicians, and researchers seeking coverage on the management and sustainable tourism.
Автор: Jo?o Rom?o Название: Tourism, Territory and Sustainable Development ISBN: 9811344140 ISBN-13(EAN): 9789811344145 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Welfare rise, spatial mobility, and global information and communication channels (in particular, social media) have prompted the emergence of a specific booming and rapidly growing mobility industry all over the world, namely tourism. The tourist sector (including recreation and leisure activities) has turned into a complex contemporaneous socio-economic and geographic phenomenon, with a multiplicity of travel motives (e.g., entertainment, culture, relaxed life style, wellness, nature, etc.) and with a wide variety of impacts (e.g., urban- and regional-economic effects, crowding phenomena, environmental decay, etc.). Time has now come to offer a synthesis of the analytical apparatus in tourism research, with particular attention for system-wide, socio-economic and environmental dimensions of this important global industry. Tourism has in the past been a largely neglected field in regional science research. And therefore, it is laudable that Jo?o Rom?o has taken the decision to compose a systematically designed and well crafted monograph on the socio-economic, environmental and spatial dimensions of modern tourism. It offers a wealth of analytical insights and quantitative research tools for advanced tourism studies. It also fills an important gap in the current regional science literature. Peter Nijkamp, Tinbergen Institute, Amsterdam
Автор: Chhabra, Deepak Название: Sustainable Marketing of Cultural and Heritage Tourism ISBN: 0415777046 ISBN-13(EAN): 9780415777049 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Hawkins Название: Sustainable Tourism ISBN: 1138146501 ISBN-13(EAN): 9781138146501 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism.
Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement and quality controls. Case material, contributed by senior professionals in the industry, include: *Kruger National Park, South Africa *Quicksilver Connections, Barrier Reef, Australia *Edinburgh's Old Town, UK *Ironbridge Gorge Museum, UK *Rutland Water, UK. Industry illustrations are drawn from British Airways, Grecotel, Inter-Continental Hotels and Resorts, the International Federation of Tour Operators, P&O and TUI. Professor Victor Middleton has had some thirty years' international experience of marketing practice covering most of the private and public sectors of travel and tourism. He holds appointments as Visiting Professor at Oxford Brookes University and University of Central Lancashire. Dr Rebecca Hawkins runs her own business specialising in environmental aspects of tourism projects and has undertaken a number of pioneering programmes in this role. She was Deputy Director of the World Travel and Tourism Environment Research Centre at Oxford Brookes University, where she worked with Victor Middleton.
Автор: Wearing Stephen L. Название: Marketing National Parks for Sustainable Tourism ISBN: 1845415574 ISBN-13(EAN): 9781845415570 Издательство: Неизвестно Рейтинг: Цена: 9380.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas.
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