Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustainable Emerging Tourist Destinations, Mensah Ishmael, Balasubramanian Kandappan, Jamaluddin Mohd Raziff
Название: Managing and marketing tourist destinations ISBN: 0415991714 ISBN-13(EAN): 9780415991711 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
Автор: Rogers Tony Название: Marketing Destinations and Venues for Conferences, Conventio ISBN: 1138852155 ISBN-13(EAN): 9781138852150 Издательство: Taylor&Francis Рейтинг: Цена: 6072.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Destinations and Venues for Conferences, Conventions and Business Events 2nd Edition introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector.
Автор: Alastair Morrison Название: Marketing and Managing Tourism Destinations ISBN: 0415672503 ISBN-13(EAN): 9780415672504 Издательство: Taylor&Francis Рейтинг: Цена: 5016.00 р. Наличие на складе: Поставка под заказ.
Описание:
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:
A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs).
A unique systematic model to manage and market destinations.
Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world.
To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter.
This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
Автор: Alastair Morrison Название: Marketing and Managing Tourism Destinations ISBN: 041567249X ISBN-13(EAN): 9780415672498 Издательство: Taylor&Francis Рейтинг: Цена: 14546.00 р. Наличие на складе: Поставка под заказ.
Описание: This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations.
Название: Branding of tourist destinations ISBN: 1787693740 ISBN-13(EAN): 9781787693746 Издательство: Emerald Рейтинг: Цена: 14634.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.
Описание: Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate marketing strategies. Strategic Marketing for Social Enterprises in Developing Nations provides innovative insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organizational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises. Highlighting topics such as income generating, marketing management, and media dependency theory, it is designed for managers, entrepreneurial advisors, entrepreneurs, industry professionals, practitioners, researchers, academicians, and students.
Автор: Vipin Nadda, Sumesh Dadwal, Roya Rahimi Название: Promotional Strategies and New Service Opportunities in Emerging Economies ISBN: 1522522069 ISBN-13(EAN): 9781522522065 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 27027.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academics, practitioners, researchers, students, marketers, and government officials.
Автор: Bikramjit Rishi, Sapna Popli Название: Crafting Customer Experience Strategy: Lessons from Asia ISBN: 1839097116 ISBN-13(EAN): 9781839097119 Издательство: Emerald Рейтинг: Цена: 15041.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers` experiences.
Автор: Adhikari Atanu Название: Services Marketing Issues in Emerging Economies ISBN: 9811587868 ISBN-13(EAN): 9789811587863 Издательство: Springer Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Servicescape and E-servicescape Design Issues in Emerging Markets: Imperatives, Challenges, and Agenda Setting.- Designing the Service Experience for Online Shoppers in Emerging Economies.- Service Issues affecting Consumer Behaviour towards E-commerce Purchases in India.- E-Servicescape in Service: Theoretical Underpinnings and Emerging Market Implications.- Institutional Arrangements and Inter-Organizational Governance in Service Companies.- Distribution Service Issues in Emerging Rural Markets With Special Reference to India.- Marketing-Mix and Customer Loyalty in Services Marketing.
Описание: The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.
Автор: Mogaji Emmanuel, Adeola Ogechi, Adisa Isaiah Название: Green Marketing in Emerging Economies: A Communications Perspective ISBN: 303082571X ISBN-13(EAN): 9783030825713 Издательство: Springer Рейтинг: Цена: 22359.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising.
Описание: Helps young adults develop a deeper relationship with their values, and builds effective coping skills to manage the relentless noise of our comparative and competitive world.
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