Words that sell, revised and expanded edition, Bayan, Richard

Автор: Romaniuk, Jenni (research Professor And Associate Director, Research Professor And Associate Director, Ehrenberg Bass Institute) Sharp, Bryon (directo
Название: How brands grow 2 revised edition
ISBN: 0190330023 ISBN-13(EAN): 9780190330026
Издательство: Oxford Academ
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Описание: How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, `Getting Down to Business-to-Business Markets`.