How brands grow 2 revised edition, Romaniuk, Jenni (research Professor And Associate Director, Research Professor And Associate Director, Ehrenberg Bass Institute) Sharp, Bryon (directo
Автор: Sharp, Byron Название: How brands grow ISBN: 0195573560 ISBN-13(EAN): 9780195573565 Издательство: Oxford Academ Рейтинг: Цена: 8725.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Автор: Mark Margaret, Pearson Carol S., Mark Margaret Название: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes ISBN: 0071364153 ISBN-13(EAN): 9780071364157 Издательство: McGraw-Hill Рейтинг: Цена: 4275.00 р. Наличие на складе: Есть (1 шт.) Описание: Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
Автор: Wertime Kent Название: Building brands and believers ISBN: 0470820675 ISBN-13(EAN): 9780470820674 Издательство: Wiley Рейтинг: Цена: 3049.00 р. 4356.00-30% Наличие на складе: Есть (1 шт.) Описание: Argues that while products are becoming more alike, brands can avoid commoditization by drawing on the rich language of archetypes to tap into more unconscious and emotional levels that influence consumer perception and preference. This book offers insights into the ways in which companies connect with consumers.
Автор: Kapferer Jean-Noel Название: Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare ISBN: 074947436X ISBN-13(EAN): 9780749474362 Издательство: Неизвестно Рейтинг: Цена: 7390.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
Описание: Search has changed everything. Has your business harnessed its full potential? A business`s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.
Автор: Mats Lindgren; H. Bandhold Название: Scenario Planning - Revised and Updated ISBN: 1349367826 ISBN-13(EAN): 9781349367825 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
Описание: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In todays digital age, the traditional sales funnelmarketing at the top, sales in the middle, customer service at the bottomis no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your companybut only if your content strategy puts your answers at the top of those search results. Its a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of todays internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesnt through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Автор: Stanley Davina, Castles Gerard Название: The So What Strategy Revised Edition ISBN: 0648402568 ISBN-13(EAN): 9780648402565 Издательство: Неизвестно Рейтинг: Цена: 3524.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Bayan, Richard Название: Words that sell, revised and expanded edition ISBN: 0071467858 ISBN-13(EAN): 9780071467858 Издательство: McGraw-Hill Рейтинг: Цена: 2401.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from `snappy transitions` to `knocking the competition`, from `grabbers` to `clinchers.`
Автор: Anderson Kym, Nelgen Signe Название: WHICH WINEGRAPE VARIETIES ARE GROWN WHERE? Revised Edition ISBN: 1925261867 ISBN-13(EAN): 9781925261868 Издательство: Неизвестно Рейтинг: Цена: 9240.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book by Peter Bendek presents a strong case against the current practice of business operations improvement, based on numerous studies from the business world as well as insights from the most prestigious authors of the last fifty years.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
