Автор: Slade-Brooking Catharine Название: Creating a Brand Identity ISBN: 1780675623 ISBN-13(EAN): 9781780675626 Издательство: Laurence King Рейтинг: Цена: 3795.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: - Graphic Design - Branding - Brand Management - Advertising - Marketing - Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: - Defining the audience - Analysing competitors - Creating mood boards - Naming brands - Logo design - Client presentations - Rebranding - Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.
Автор: Beaton Catharine Название: A Spring Dream ISBN: 1034458302 ISBN-13(EAN): 9781034458302 Издательство: Неизвестно Рейтинг: Цена: 1417.00 р. Наличие на складе: Нет в наличии.
Описание: Poetry about spring, the rain, the sun, the dreams of a better year to come.
Автор: Mee, Catharine Название: Interpersonal encounters in contemporary travel writing ISBN: 178308037X ISBN-13(EAN): 9781783080373 Издательство: Неизвестно Рейтинг: Цена: 25117.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This critical study examines the theme of interpersonal encounter in a range of late twentieth- and early twenty-first-century travel writing written in French and Italian. Structured typologically, each chapter focuses on a typical activity that brings traveller-protagonists into contact with those they encounter: guiding and interpreting, hosting, staring and photography, challenging, and accompanying. Drawing on a wide variety of writing, the study offers a unique focus on this central but overlooked aspect of travel, demonstrating the key place that encounter occupies in the contemporary travel culture.
With reference to the literary critical study of travel writing, sociological and anthropological approaches to the study of tourism, as well as research in French and Italian area studies, the volume locates encounter firmly within the context of modern tourism. Elucidating the nature of encounter in unprecedented ways, the study demonstrates how the treatment of encounter determines the generic boundaries of travel writing and how narratives of encounter reveal the gap between ideals and practices in travel. The volume also analyses the dynamics between the traveller and 'travellee', as they are represented in narrative form, re-evaluating traditional notions of the traveller's power and examining the potential for travellee agency, with particular reference to discourses of authenticity and ethics.
Автор: Sedgwick Catharine Maria Название: The Poor Rich Man, and the Rich Poor Man. ISBN: 127578688X ISBN-13(EAN): 9781275786882 Издательство: Неизвестно Цена: 3276.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
