Описание: There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain. Yet to stand still is to fail. Enterprises and leaders must re-master themselves to succeed. Leaders must identify the key macro forces, then lead their organizations at three distinct levels: industry, enterprise, and self. By doing this they cannot only survive but clean up. Digital to the Core makes the case that all business leaders must understand the impact the digital revolution will continue to play in their industries, companies, and leadership style and practices. Drawing on interviews with over 30 top C-level executives in some of the world's most powerful companies and government organizations, including GE, Ford, Tory Burch, Babolat, McDonalds, Publicis and UK Government Digital Service, this book delivers practical insights from those on the front lines of major digital upheaval. The authors incorporate Gartner's annual CIO and CEO global survey research and also apply the deep knowledge and qualitative insights they have acquired as practitioners, management researchers, and advisors over decades in the business. Above all else, Raskino and Waller want companies and their top leaders to understand the full impact of digital change and integrate it at the core of their businesses.
Personal Branding & Digital Networking Strategies, Grow any Digital Business, Make Money Online with Affiliate Programs and Use Your Brand to Win on Facebook, Twitter, Instagram & YouTube
This collection includes the top books to help you improve, grow and master your Social Media Marketing skills. Change the way that you market your business It doesn't matter what social media platforms your business favors, the time and marketing budget spent there can reap immense rewards, but only if the company's social media presence is handled properly. If you are looking for the best way to dip your foot into this marketing goldmine, then this book collection is exactly what you need
Included books:
Social Media Marketing: Create Your Brand and Become a Skilled Influencer.
Digital Marketing for Beginners: The Ultimate New Social Media Essential Guide. Best Tips for Personal and Business Branding.
How to Start a Business in 2020: Passive Income Ideas to Make Money Online, Blogging for Profits, Dropshipping, Affiliate Marketing and Amazon FBA Analyzed.
Don't get left behind Let this book help you get the most from every minute and dollar you spend on marketing
“How can I build my brand when it is just a me-too?” is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry. This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams.
Автор: Pillars Wendi Название: Visual Impact ISBN: 1736124803 ISBN-13(EAN): 9781736124802 Издательство: Неизвестно Рейтинг: Цена: 4827.00 р. Наличие на складе: Нет в наличии.
Описание:
If a picture is worth a thousand words, why do so many of us insist on a thousand words alone?
Whether you're in a more traditional school setting or a place of business, your organization can use visual thinking to drive collective understandings and engagement. Studies show that information is recalled exponentially more when paired with visuals than without them . . . and to actually generate those visuals along with their connections?
Whew. Mind. Blown.
Why wouldn't you use visuals?
This A-Z reference guide, full of original illustrations, will inspire you, whether in the boardroom, classroom, or living room to expand what you thought possible. It will jumpstart your creativity into the realm of visual thinking and push your thought processes beyond the confines of the typical ways we work to process information.
Pillars powerfully demonstrates the vast potential of using visual thinking to improve productivity, outcomes, and communication with audiences of all ages. Leaning on decades of teaching in varied global settings, she brings tremendous insight and mastery with clear examples to empower you to think visually, experiment creatively, and sketch more
Автор: Soma Pillay; Chris Bilney Название: Public Sector Organizations and Cultural Change ISBN: 1137450800 ISBN-13(EAN): 9781137450807 Издательство: Springer Рейтинг: Цена: 13275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Since the height of the privatization debate in the 1990s, changes in government policy have resulted in significant transformation in the public sector. In this book, Pillay and Bilney explore the cultural changes occurring within the public sector and the effects that government mandated change initiatives have actually had.
Описание: Understand the movements that are affecting today`s businesses and learn about the future innovations and trends that have the potential to make or break organizations in the new world of never normal.
Описание: Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.
Описание: This strategic guide for business and IT executives focuses on how today`s most disruptive technologies can be applied in powerful combinations along with platform business models, mastery of digital services, and leading practices in corporate innovation, to help you develop and execute your digital strategies for competitive advantage.
Описание: Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your digital brand campaigns, with this second edition of the bestselling book by Daniel Rowles - a respected CIM fellow, course leader, and industry thought leader. Ideal for any marketer or brand strategist to enhance their online brand identity, Digital Branding provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Drawing together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, it delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. Featuring new high-profile case studies from Accenture, Tesco and Imperial College London, this second edition contains a complete overhaul of tools and techniques with updates on: -Social media guidelines and policy -How to tackle advancements in mobile marketing and mobile payments -Augmented and virtual reality As well as featuring a toolkit of free and paid tools, including a valuable checklist (outlining the digital branding process from start to finish), plus measurement devices for multiple channels and purposes.
