How digital technology is upending the traditional creative industries--and why that's a good thing
The digital revolution poses a mortal threat to the major creative industries--music, publishing, television, and the movies. Cheap, easy self-producing is eroding the position of the gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some commentators claim? Far from it. In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture--a digital renaissance. Analyzing decades of production and sales data, as well as bestseller and best-of lists, Waldfogel finds that the new digital model is just as powerful at generating high-quality, successful work as the old industry model, and in many cases more so.
Автор: De Groot Eric, Rosman Matthijs Название: Dare: The Mindset for Successful Innovators in the Digital Age ISBN: 949305618X ISBN-13(EAN): 9789493056183 Издательство: Неизвестно Рейтинг: Цена: 3166.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Business innovation is no longer optional; it is a license for future survival. DARE is about innovation and innovators, providing a human centric approach to innovation. DARE gives insight in its most critical component: mindset. Based on more than 50 years of experience with over 200 companies. Recommended by high profile CEOs across industries.
Автор: Benedikt S. H?ckmayr Название: Engineering Service Systems in the Digital Age ISBN: 3658262028 ISBN-13(EAN): 9783658262020 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Benedikt S. H?ckmayr explores the unique characteristics of service systems in the digital age and provides generalizable guidelines for engineering these complex entities. The author contributes towards understanding the socio-technical mechanisms that lead to according novel digitally enabled service offerings, together with paving the way for the maturation of a body of design knowledge for their systematic and structured development. Grounded in the worldview of Design Science Research as a problem-solving paradigm, the knowledge contribution provides innovation and service managers with evidence-based design knowledge that is attuned to be applied in everyday business contexts.
Автор: Tidd, Joseph, Название: Digital disruptive innovation / ISBN: 1786347598 ISBN-13(EAN): 9781786347596 Издательство: World Scientific Publishing Рейтинг: Цена: 29304.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: 'Its focus is the major theme of digital innovation and it tries to go beyond the hype associated with much of the discussion of this important area ... The discussion in the book stresses the need to move our thinking about innovation beyond the level of enterprise to consider ecosystems and complementary assets ... Overall this is a useful book, not least because in addition to opening up key lines for further research enquiry the book also has a strong international flavour with contributions from a wide and diverse set of contexts.'International Journal of Innovation ManagementThere is no doubt that digital technologies have the potential for disruptive innovation in a wide range of sectors, both in manufacturing and services, and the commercial and social domains. However, popular commentaries on the potential of digital innovation to disrupt have suffered from two extreme positions: either, simplistic technological determinism, often promoted by technology vendors, claiming that the impending widespread automation of products and services will provide step-changes in productivity and new products and services; or alternatively, very high-level broad discussions of business model innovation in traditional sectors, private and public. However, the impacts will not be universal, and the outcomes will be highly-differentiated. More fundamentally, neither a narrow technological perspective or broad business view adequately captures the appropriate level of granularity necessary to understand the potential and challenges presented by digital innovation. In this book, Digital Disruptive Innovation, we apply innovation concepts, models and research to provide greater insights into strategies for, and management of, digital innovation.
“How can I build my brand when it is just a me-too?” is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry. This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams.
Автор: Pillars Wendi Название: Visual Impact ISBN: 1736124803 ISBN-13(EAN): 9781736124802 Издательство: Неизвестно Рейтинг: Цена: 4827.00 р. Наличие на складе: Нет в наличии.
Описание:
If a picture is worth a thousand words, why do so many of us insist on a thousand words alone?
Whether you're in a more traditional school setting or a place of business, your organization can use visual thinking to drive collective understandings and engagement. Studies show that information is recalled exponentially more when paired with visuals than without them . . . and to actually generate those visuals along with their connections?
Whew. Mind. Blown.
Why wouldn't you use visuals?
This A-Z reference guide, full of original illustrations, will inspire you, whether in the boardroom, classroom, or living room to expand what you thought possible. It will jumpstart your creativity into the realm of visual thinking and push your thought processes beyond the confines of the typical ways we work to process information.
Pillars powerfully demonstrates the vast potential of using visual thinking to improve productivity, outcomes, and communication with audiences of all ages. Leaning on decades of teaching in varied global settings, she brings tremendous insight and mastery with clear examples to empower you to think visually, experiment creatively, and sketch more
Автор: Soma Pillay; Chris Bilney Название: Public Sector Organizations and Cultural Change ISBN: 1137450800 ISBN-13(EAN): 9781137450807 Издательство: Springer Рейтинг: Цена: 13275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Since the height of the privatization debate in the 1990s, changes in government policy have resulted in significant transformation in the public sector. In this book, Pillay and Bilney explore the cultural changes occurring within the public sector and the effects that government mandated change initiatives have actually had.
Описание: Understand the movements that are affecting today`s businesses and learn about the future innovations and trends that have the potential to make or break organizations in the new world of never normal.
Описание: Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.
Описание: There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain. Yet to stand still is to fail. Enterprises and leaders must re-master themselves to succeed. Leaders must identify the key macro forces, then lead their organizations at three distinct levels: industry, enterprise, and self. By doing this they cannot only survive but clean up. Digital to the Core makes the case that all business leaders must understand the impact the digital revolution will continue to play in their industries, companies, and leadership style and practices. Drawing on interviews with over 30 top C-level executives in some of the world's most powerful companies and government organizations, including GE, Ford, Tory Burch, Babolat, McDonalds, Publicis and UK Government Digital Service, this book delivers practical insights from those on the front lines of major digital upheaval. The authors incorporate Gartner's annual CIO and CEO global survey research and also apply the deep knowledge and qualitative insights they have acquired as practitioners, management researchers, and advisors over decades in the business. Above all else, Raskino and Waller want companies and their top leaders to understand the full impact of digital change and integrate it at the core of their businesses.
Описание: This strategic guide for business and IT executives focuses on how today`s most disruptive technologies can be applied in powerful combinations along with platform business models, mastery of digital services, and leading practices in corporate innovation, to help you develop and execute your digital strategies for competitive advantage.
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