Автор: Husain, Shehzad Kanani, Manisha Название: Healthy low fat indian cooking ISBN: 1843091801 ISBN-13(EAN): 9781843091806 Издательство: Неизвестно Рейтинг: Цена: 1899.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Traditional Indian dishes adapted for healthy eating, retaining all the taste without the fat.
Автор: Ed Husain Название: The Islamist ISBN: 0141030437 ISBN-13(EAN): 9780141030432 Издательство: Random House - Penguin Рейтинг: Цена: 1451.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: When I was sixteen I became an Islamic fundamentalist. Five years later, after much emotional turmoil, I rejected fundamentalist teachings and returned to normal life and my family. This book tells the story of British Islamic fundamentalism, told by a former radical.
Автор: Lewis Pelly Название: The Miracle Play of Hasan and Husain (1879) ISBN: 1169968708 ISBN-13(EAN): 9781169968707 Издательство: Неизвестно Цена: 6796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Howard Daniel J., Kirmani Amna, Rajagopal Priyali Название: Social Influence and Consumer Behavior ISBN: 113884487X ISBN-13(EAN): 9781138844872 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes, covering a wide variety of topics such as compliance, influence tactics, social networks, social relationships, family decision-making, and spokespersons.
The papers are authored by experts in consumer psychology from both psychology and marketing backgrounds. Some of their key insights include:
The relationship between the target and the influence agent determines the effectiveness of influence tactics
Priming consumers with products associated with social networks, such as iPhones for friends or refrigerators with families, makes those products become more attractive
Negative associations of celebrity endorsers can transfer to the brand
Cognitive dissonance underlies the question-behavior effect
Family decision-making includes emotional contagion and mirroring
Post-decisional information search is often conducted even when the search may reveal that a bad decision was made
The fear-then-relief technique can lead to purchase.
The papers in this volume offer a rich assortment of research ideas which will prove valuable in furthering theoretical development in the social influence-consumer behavior area. This book will be of interest to consumer researchers and psychologists engaged in active empirical or conceptual work. It was originally published as a special issue of the journal Social Influence.
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