Digital Marketing for Beginners 2021: Revolutionize Your Business, Agency or Personal Brand with the Secret Social Media Marketing Strategy - Discover, Branding Michael
Описание: The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design Chapters include: Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Get more design inspiration from other Idea Books: The Graphic Design Idea Book The Illustration Idea Book The Typography Idea Book
Автор: Publications Sandu Название: Win Out: Sports Graphic Design and Branding ISBN: 3943330222 ISBN-13(EAN): 9783943330229 Издательство: Неизвестно Рейтинг: Цена: 6207.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Whether for globally recognized sporting spectacles like the Olympics or the World Cup, or for lesser-known brands and local tournaments, visual language is critical for promoters and organizers to establish an identity, create fan bases, and generate positive influence. WIN OUT: Sports Graphic Design and Branding hand-picks from around the globe more than eighty inspiring incidences of sports design and branding, from the 2020 Tokyo Olympics to Clube, a sports bar in Porto, Portugal, and includes teams, gyms, facilities, and tournaments in a variety of sports. Interviews with select designers and collectors reveal the inspirations and processes in this field and demonstrate how all the things we love about sports--athleticism, excellence, sportsmanship, togetherness, cultural identity--manifest in visual design.
Автор: Rowles Daniel Название: Digital Branding ISBN: 0749469951 ISBN-13(EAN): 9780749469955 Издательство: Kogan Page Рейтинг: Цена: 2771.00 р. 3958.00-30% Наличие на складе: Есть (1 шт.) Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
Автор: Benbunan Jacob, Schreier Gabor, Knapp Benjamin Название: Disruptive Branding: How to Win in Times of Change ISBN: 0749498099 ISBN-13(EAN): 9780749498092 Издательство: Неизвестно Рейтинг: Цена: 26186.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.
Описание: The rules of recruitment and job searching have undoubtedly changed, as a new breed of concept workers enters the global workforce. Today, we are witnessing the emergence of a non-age specific generation of professionals, who are exposed to ubiquitous digital technology and constantly seek for a better job, life, and future. Some call them Generation X, Gen Y, Millennials, or Digital Natives. This book introduces the term Social Natives to explain why these people are different. They think and share bits of information in a rapid pace; they are parallel processing projects, and they are highly multitasking. They live on their phones and mainly interact through social media. They are in favor of graphics than text, prefer to read on mobile devices, get the news through their timelines, and function better when they join networks. Social Natives are now looking for a job. And they are searching in ways very different from what people used to do five years ago. The fast-paced social recruiting environment is defined by social networking sites and applications such as LinkedIn, Facebook, BranchOut, Twitter Jobs, Viadeo, XING, Bayt, and Google+, as well as blogs, podcasts, online resum s, video resum s, images, shelfies, recommendations, endorsements, etc. They all facilitate the selection of job candidates via digital tools, such as integrating intelligent software applications (ISA) in the web-based talent search, using online tests and screening through the candidates' online profiles on social media to establish a relationship with prospective employees. The breadth and depth of information increases as new tools and platforms are embraced by modern HR managers and recruiters. This book will help you understand how social media in professional recruitment works. It will also encourage you to contemplate the social and psychological implications of this new method of professional career development. Finally, this book examines social nativity as a social phenomenon and presents the latest trends on career development and social recruiting. Who are these social natives? How do they look for a job? How will they stand out from the crowd? How will they promote their personal brand online? What pitfalls to avoid? What does the future of recruitment look like? Let's find out.
Автор: Lees-Maffei Grace Название: Reading Graphic Design in Cultural Context ISBN: 0857858017 ISBN-13(EAN): 9780857858016 Издательство: Bloomsbury Academic Рейтинг: Цена: 4275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts.
Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.
Описание: Your Complete Guide to Instagram Marketing It is safe to say that you are a business person? Do you have to develop your fan following so as to develop your business? Do you know how to utilize Instagram to showcase your business? When you read Instagram: Master Instagram Marketing - Instagram Advertising, Small Business and Branding, you'll learn how to use this platform to make the most for your profit:
Overview of Instagram
Why Instagram is important for your business?
Setting up accounts
Using Instagram for Business
Making Post Profitable, Hosting Contests
Apps to help you boost your Instagram Marketing
The 5/3/1 Rule
20 Mistakes you can't afford to make in Instagram Marketing
andMuch More
This book introduces you to the concepts of "Instagram Marketing" to boost up your profit by gaining followers and connecting with them. In the accompanying parts, you will find what Instagram is, the way you can utilize your Instagram for your business, acquire perceivability, hosting giveaway challenges, using Hashtags, fundamental Instagram behavior, The 5/3/1 principle, Important Tips and Tricks, Apps that will help you in Instagram Marketing, 20 slip-ups to stay away from and significantly more about your general advertising procedure. Don't wait another minute - Get your copy of Instagram: Master Instagram Marketing - Instagram Advertising, Small Business and Branding right away, and make your brand stand up in the crowd You'll be happy after reading this
Автор: Spiller Lisa D., Bergner Jeff Название: Branding the Candidate: Marketing Strategies to Win Your Vote ISBN: 0313394040 ISBN-13(EAN): 9780313394041 Издательство: Bloomsbury Рейтинг: Цена: 6386.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: American voters will be empowered by this revealing, behind-the-scene expose of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes.
Автор: Sausaman Gregory a. Название: Inside the Box: The Power of Complementary Branding ISBN: 1684543282 ISBN-13(EAN): 9781684543281 Издательство: Неизвестно Рейтинг: Цена: 2068.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In Inside the Box: The Power of Complementary Branding, Greg Sausaman shows you how to add high margin new sales to help solve the pressures of increasing costs such as big minimum wage hikes through smart and strategic complementary branding.
Greg combines his 15+ years of experience in complementary branding with the expertise of industry leaders to provide a comprehensive guide on how to successfully increase sales with a robustly profitable complementary brand partner.
In this book, you will learn:
The process to pick the right partner for your brand to offer a new and exciting menu item(s) to complement your existing menu.
How to successfully integrate a complementary brand into an existing brand venue simply and effectively.
Why co-branding has mostly failed in the past, and how Greg has cracked the code on integrating co-brands in the food service industry to add robust bottom line gains for the operators and franchisors.
How to use the enclosed assessment forms for the brand addition, as well as the financial proforma's to see how it makes financial sense to your operator.
Автор: Sterling Cynthia Название: Branding: Distilled ISBN: 0991043677 ISBN-13(EAN): 9780991043675 Издательство: Неизвестно Рейтинг: Цена: 3862.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
"Archetypes in Branding: A Toolkit for Creatives and Strategists" offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers.
Forge relationships with the myriad stakeholders that affect your business.
Empower your team to access their creativity and innovate with integrity.
Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
Автор: Wang Shaoqiang Название: Fiesta: The Branding and Identity for Festivals ISBN: 8416851360 ISBN-13(EAN): 9788416851362 Издательство: Неизвестно Рейтинг: Цена: от 6425.00 р. Наличие на складе: Есть
Описание: Fiesta: The Branding and Identity for Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the world.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
