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Understanding India: Cultural Influences on Indian Television Commercials, Rohitashya Chattopadhyay


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Автор: Rohitashya Chattopadhyay
Название:  Understanding India: Cultural Influences on Indian Television Commercials
ISBN: 9789353880385
Издательство: Sage Publications
Классификация:



ISBN-10: 9353880386
Обложка/Формат: Paperback
Страницы: 188
Вес: 0.25 кг.
Дата издания: 30.04.2021
Серия: Economics/Business/Finance
Язык: English
Размер: 21.59 x 13.97 x 1.42 cm
Читательская аудитория: Professional and scholarly
Ключевые слова: Advertising,Sales & marketing
Подзаголовок: Cultural influences on indian television commercials
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Поставляется из: Англии
Описание:
Understanding India: Cultural Influences on Indian Television Commercials is a book about Indian television commercial production. It focuses on how key production decisions shape a television commercial’s visual language. The larger goal of the book is to delineate the link between this visual language and India’s socio-cultural identity. 

The book is the outcome of an ethnographic study that attempted to capture the nuances of the cinematic or visual aspect of marketing communications strategy. It is, thus, situated at the intersection of interests in marketing and visual culture. 

In this book, many of the discussed television commercials have an embedded vision of India. Within the context of a new consumer culture emerging due to economic liberalization, the book discusses these sketches of India. 





Broadcasting Modernity: Cuban Commercial Television, 1950-1960

Автор: Rivero Yeidy M.
Название: Broadcasting Modernity: Cuban Commercial Television, 1950-1960
ISBN: 082235859X ISBN-13(EAN): 9780822358596
Издательство: Mare Nostrum (Eurospan)
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Цена: 14164.00 р.
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Описание:

The birth and development of commercial television in Cuba in the 1950s occurred alongside political and social turmoil. In this period of dramatic swings encompassing democracy, a coup, a dictatorship, and a revolution, television functioned as a beacon and promoter of Cuba’s identity as a modern nation. In Broadcasting Modernity, television historian Yeidy M. Rivero shows how television owners, regulatory entities, critics, and the state produced Cuban modernity for television. The Cuban television industry enabled different institutions to convey the nation's progress, democracy, economic abundance, high culture, education, morality, and decency. After nationalizing Cuban television, the state used it to advance Fidel Castro's project of creating a modern socialist country. As Cuba changed, television changed with it. Rivero not only demonstrates television's importance to Cuban cultural identity formation, she explains how the medium functions in society during times of radical political and social transformation.
Consuming Images: Film Art and the American Television Commercial

Автор: Rhodes Gary D., Singer Robert
Название: Consuming Images: Film Art and the American Television Commercial
ISBN: 1474460690 ISBN-13(EAN): 9781474460699
Издательство: Bloomsbury Academic
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Цена: 6323.00 р.
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Описание: Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.

The Commercial Appropriation of Fame: A Cultural Analysis of the Right of Publicity and Passing Off

Автор: David Tan
Название: The Commercial Appropriation of Fame: A Cultural Analysis of the Right of Publicity and Passing Off
ISBN: 1316504980 ISBN-13(EAN): 9781316504987
Издательство: Cambridge Academ
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Цена: 5069.00 р.
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Описание: Focusing on the cultural phenomenon of the celebrity in legal scholarship, this book explores how the commercial exploitation of fame may be regulated by right of publicity and passing off laws in common law jurisdictions. It will appeal to academics, practitioners and students working in intellectual property and cultural studies.

Broadcasting Modernity: Cuban Commercial Television, 1950-1960

Автор: Rivero Yeidy M.
Название: Broadcasting Modernity: Cuban Commercial Television, 1950-1960
ISBN: 0822358719 ISBN-13(EAN): 9780822358718
Издательство: Mare Nostrum (Eurospan)
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Цена: 4383.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

The birth and development of commercial television in Cuba in the 1950s occurred alongside political and social turmoil. In this period of dramatic swings encompassing democracy, a coup, a dictatorship, and a revolution, television functioned as a beacon and promoter of Cuba’s identity as a modern nation. In Broadcasting Modernity, television historian Yeidy M. Rivero shows how television owners, regulatory entities, critics, and the state produced Cuban modernity for television. The Cuban television industry enabled different institutions to convey the nation's progress, democracy, economic abundance, high culture, education, morality, and decency. After nationalizing Cuban television, the state used it to advance Fidel Castro's project of creating a modern socialist country. As Cuba changed, television changed with it. Rivero not only demonstrates television's importance to Cuban cultural identity formation, she explains how the medium functions in society during times of radical political and social transformation.

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