CONSUMER: from a communication, marketing and advertising perspective, Sefer Dar?c?
Автор: Piet Oudolf Название: Planting: A New Perspective ISBN: 1604693703 ISBN-13(EAN): 9781604693706 Издательство: Workman Рейтинг: Цена: от 4664.00 р. Наличие на складе: Есть
Описание: This eagerly anticipated new book from the pioneer of ecological planting demonstrates how Piet Oudolf builds his signature planting style.
Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Описание: From Emily Calandrellihost of Xploration Outer Space, correspondent on Bill Nye Saves the World, and graduate of MITcomes the first novel in a brand-new chapter book series about an eight-year-old girl with a knack for science, math, and solving mysteries with technology.
Ada Lacethird-grade scientist and inventor extraordinairehas discovered something awful: her neighbor's beloved Yorkie has been dognapped!
With the assistance of a quirky neighbor named Nina (who is convinced an alien took the doggie) and her ever-growing collection of gadgets, Ada sets out to find the wrongdoer. As their investigation becomes more and more mysterious, Ada and Nina grow closer, proving that opposites do, in fact, attract.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Maria Palazzo, Pantea Foroudi, Alfonso Siano Название: Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing ISBN: 1838676864 ISBN-13(EAN): 9781838676865 Издательство: Emerald Рейтинг: Цена: 15854.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
Автор: Holliday, Adrian (Canterbury Christchurch University, UK) Название: Understanding intercultural communication ISBN: 0815352395 ISBN-13(EAN): 9780815352396 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:
the positive contribution of people from diverse cultural backgrounds;
the politics of Self and Other which promote negative stereotyping;
the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
Автор: Gore, Sylee Название: Express Series: English for Marketing and Advertising ISBN: 0194579182 ISBN-13(EAN): 9780194579186 Издательство: Oxford University Press Рейтинг: Цена: 603.00 р. Наличие на складе: Нет в наличии.
Описание: English for Marketing and Advertising is an ideal short course for marketing and advertising professionals who need to communicate confidently and effectively in English.
Автор: Okazaki, Shintaro Название: Fundamentals of mobile marketing ISBN: 1433115611 ISBN-13(EAN): 9781433115615 Издательство: Peter Lang Рейтинг: Цена: 6267.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.
Описание: Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.Section I provides students with an overview of the main stages of the digital media production process, discusses personnel involved at its various stages, and explains how to develop collaborative team goals and evaluate a creative concept. Section II explores the essential duties and responsibilities of a crew during the production and post-production stages, detailing production techniques, equipment usage, and necessary editing skills. Section III reveals techniques to increase word-of-mouth interest and the type of content needed to engage a target audience. Section IV outlines ethical standards of journalistic behavior. Section V features case studies of business-initiated viral marketing successes, spotlighting campaigns from Coca-Cola, McDonald’s, Capital One, and more.Viral Media is well suited for undergraduate and graduate courses in mass communication, broadcasting, creative media, media studies, marketing, and film, television, and media production.
Автор: Baxter Wade Название: Digital Advertising and Marketing Communication ISBN: 1682850064 ISBN-13(EAN): 9781682850060 Издательство: Неизвестно Цена: 22530.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising and it has a positive effect on sales and revenues. This book provides significant information on this discipline to help develop a good understanding of this subject. It unravels the benefits of internet and how they can be utilized for branding. Ideally suited for the students of mass communication, this book extensively covers topics like search engine optimization, search engine marketing, content automation, etc. in a lucid manner.
This book contains different perspectives on the consumer from communication, marketing, and advertising perspective. The chapters, each of which is prepared by academicians who are experts in their fields, touch upon the most prominent issues regarding the consumer today. Each section sheds light on a different point in its field regarding the consumer. It is known that consumption patterns and consumer behaviors have undergone great changes today. The challenges, opportunities, and changes brought about by this change are among the most discussed topics in the literature. In this book, attention is focused on such prominent points. We hope that the book will bring a different perspective to both the literature and related sectors.
Название: Mapping Out Marketing ISBN: 1138082228 ISBN-13(EAN): 9781138082229 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers.
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