Digital Advertising and Marketing Communication, Baxter Wade

Автор: Baxter Wade
Название: Digital Media and Communication
ISBN: 1682850161 ISBN-13(EAN): 9781682850169
Издательство: Неизвестно
Цена: 22530.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Digital media has played a vital role in changing the face of present day communication. It has brought together people from diverse backgrounds and regions, and has provided a common platform for sharing different ideas and opinions. Some of the concepts explored in this book include social networking, digital advertising, internet and online media communities. The book presents researches and studies performed by experts from across the globe. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.

Автор: Baxter Wade
Название: Media and Mass Communication
ISBN: 1632406381 ISBN-13(EAN): 9781632406385
Издательство: Неизвестно
Цена: 21396.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book on media and mass communication discusses the recent technical developments that have affected media portrayal, media transmission methods and media consumption technologies. Advancement of technology plays an important role in the way media is received. Broadcasting and similar technologies of circulation make the media an important part of our daily lives. Some of the diverse topics covered in this book address the varied branches that fall under this category. From theories to research to practical applications, case studies related to all contemporary topics of relevance to this discipline have been presented in this text. With state-of-the-art inputs by acclaimed experts of this field, this book targets students and professionals. It is a complete source of knowledge on the present status of this important field.