Автор: Baxter Wade Название: Digital Media and Communication ISBN: 1682850161 ISBN-13(EAN): 9781682850169 Издательство: Неизвестно Цена: 22530.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital media has played a vital role in changing the face of present day communication. It has brought together people from diverse backgrounds and regions, and has provided a common platform for sharing different ideas and opinions. Some of the concepts explored in this book include social networking, digital advertising, internet and online media communities. The book presents researches and studies performed by experts from across the globe. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.
Автор: Baxter Wade Название: Digital Advertising and Marketing Communication ISBN: 1682850064 ISBN-13(EAN): 9781682850060 Издательство: Неизвестно Цена: 22530.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising and it has a positive effect on sales and revenues. This book provides significant information on this discipline to help develop a good understanding of this subject. It unravels the benefits of internet and how they can be utilized for branding. Ideally suited for the students of mass communication, this book extensively covers topics like search engine optimization, search engine marketing, content automation, etc. in a lucid manner.
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