Digital Media and Communication, Baxter Wade

Автор: Baxter Wade
Название: Media and Mass Communication
ISBN: 1632406381 ISBN-13(EAN): 9781632406385
Издательство: Неизвестно
Цена: 21396.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book on media and mass communication discusses the recent technical developments that have affected media portrayal, media transmission methods and media consumption technologies. Advancement of technology plays an important role in the way media is received. Broadcasting and similar technologies of circulation make the media an important part of our daily lives. Some of the diverse topics covered in this book address the varied branches that fall under this category. From theories to research to practical applications, case studies related to all contemporary topics of relevance to this discipline have been presented in this text. With state-of-the-art inputs by acclaimed experts of this field, this book targets students and professionals. It is a complete source of knowledge on the present status of this important field.

Автор: Baxter Wade
Название: Digital Advertising and Marketing Communication
ISBN: 1682850064 ISBN-13(EAN): 9781682850060
Издательство: Неизвестно
Цена: 22530.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising and it has a positive effect on sales and revenues. This book provides significant information on this discipline to help develop a good understanding of this subject. It unravels the benefits of internet and how they can be utilized for branding. Ideally suited for the students of mass communication, this book extensively covers topics like search engine optimization, search engine marketing, content automation, etc. in a lucid manner.