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Public Relations, Chiara Valentini


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Автор: Chiara Valentini
Название:  Public Relations
ISBN: 9783110552294
Издательство: Walter de Gruyter
Классификация:

ISBN-10: 3110552299
Обложка/Формат: Hardback
Страницы: 656
Вес: 1.21 кг.
Дата издания: 08.02.2021
Серия: Handbooks of communication science [hocs]
Язык: English
Иллюстрации: 13 tables, black and white; 25 illustrations, black and white
Размер: 24.41 x 16.99 x 2.54 cm
Читательская аудитория: Professional and scholarly
Ключевые слова: Business communication & presentation,Communication studies, BUSINESS & ECONOMICS / Business Communication / General,BUSINESS & ECONOMICS / Business Etiquette,BUSINESS & ECONOMICS / Marketing / General,LANGUAGE ARTS & DISCIPLINES / Communication Studies
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Поставляется из: Германии
Описание:

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.




Jekel`s Epidemiology, Biostatistics, Preventive Medicine, and Public Health. - 5 ed. - Elsevier Science, 2020. - 432 p. - ISBN  9780323642019.

Автор: Elmore Joann G.
Название: Jekel`s Epidemiology, Biostatistics, Preventive Medicine, and Public Health. - 5 ed. - Elsevier Science, 2020. - 432 p. - ISBN 9780323642019.
ISBN: 0323642012 ISBN-13(EAN): 9780323642019
Издательство: Elsevier Science
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Цена: 6466.00 р. 8083.00 -20%
Наличие на складе: Есть (более 5-х шт.)
Описание: Written by renowned epidemiologists and public health experts, this unique text provides complete, concise coverage of epidemiology, biostatistics, preventive medicine, and public health in clear, easy-to-understand terms. One convenient volume delivers must-know content in four complex areas-information that's sure to be covered in today's classrooms and on USMLE exams-presented with a clinical focus and real-life medical examples throughout. Depth of coverage, concise writing style, outstanding online review questions, a clinical emphasis .

these features and more make Jekel's your go-to resource for learning, study, and review. Focuses on clinical problem solving and decision making using epidemiologic concepts and examples. Contains more clinical cases throughout, including global examples.

Offers expanded coverage of the impact of big data and precision medicine, as well as an updated and reorganized biostatistics section. Features quick-reference boxes that showcase key concepts and calculations, and dynamic illustrations that facilitate learning using a highly visual approach. Provides almost 300 multiple-choice chapter review questions and answers in print, with additional questions and more online at Student Consult.

Aligns content to board blueprints for the USMLE as well as the three specialties certified by the American Board of Preventive Medicine: Occupational Medicine, and Public Health & General Preventive Medicine-and is recommended by the ABPM as a top review source for its core specialty examination. Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all the text, figures, and references from the book on a variety of devices.

Evolve Instructor site, with an image and table bank as well as chapter overviews as PowerPoints, is available to instructors through their Elsevier sales rep or via request at: https://evolve.elsevier.com.

Essentials of Public Health, Third Edition/ Turnock, Bernard J. Jones & Bartlett, 2016  9781284069358

Автор: Turnock, Bernard J.
Название: Essentials of Public Health, Third Edition/ Turnock, Bernard J. Jones & Bartlett, 2016 9781284069358
ISBN: 1284069354 ISBN-13(EAN): 9781284069358
Издательство: Jones & Bartlett
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Цена: 7834.00 р. 11191.00 -30%
Наличие на складе: Есть (более 5-х шт.)
Описание: As one of the foundational texts in the Essential Public Health series, Essentials of Public Health is an excellent introduction to the field of public health.

Written for senior-level undergraduates or graduate students in public health, health science, nursing, and other health professions, Essentials of Public Health gives special focus to public health careers and the workings of public health agencies.

Combining the best elements of Dr. Turnock's other books: Public Health: What It Is and How It Works and Public Health: Career Choices That Make a Difference, Essentials of Public Health, Third Edition, uses clear, reader-friendly language and helpful learning tools such as chapter exercises and discussion questions, making it an ideal text to prepare your students for the profession of public health.

New to the Third Edition:

Comprehensive new coverage of topics such as: the implementation of the Affordable Care Act, strategic planning, accreditation of public health organizations and credentialing of public health workers
Extensive information on state and local public health practice derived from national surveys conducted since 2012
Two separate chapters on Community Public Health Practice and Emergency Preparedness (formerly covered in one single chapter)
New conceptual frameworks for the public health system, overall health system, and public health workforce
An examination of an additional 16 different public health occupations--a total of 39 covered in all
More than 60 new or revised charts and tables and a series of "outside-the-book thinking" exercises appears in each chapter.

This book:

Defines and describes the public health system
Provides concepts and tools for measuring health in populations
Characterizes the relationship of the public health system with medical care and other elements of the overall health system
Identifies government's unique contributions through federal, state, and local public health agencies
Offers basic information on the size and composition of the public health workforce
Addresses careers and jobs in public health administration, epidemiology, public health nursing, health education, and more.

International Security: The Contemporary Agenda

Автор: Dannreuther Roland
Название: International Security: The Contemporary Agenda
ISBN: 0745653774 ISBN-13(EAN): 9780745653778
Издательство: Wiley
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Цена: 3008.00 р.
Наличие на складе: Поставка под заказ.

Описание: International Security is a cutting-edge analysis of the key security challenges and developments in the post-Cold War world.

Ongoing Crisis Communication

Автор: Coombs Timothy
Название: Ongoing Crisis Communication
ISBN: 1452261369 ISBN-13(EAN): 9781452261362
Издательство: Sage Publications
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Цена: 10454.00 р.
Наличие на складе: Поставка под заказ.

Описание: W. Timothy Coombs explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. Ongoing Crisis Communication: Planning, Managing, and Responding, Fourth Edition provides an integrated approach to crisis communication that spans various disciplines as well as the entire crisis management process. Drawing on firsthand experience in crisis management, Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. It includes new coverage of social media, social networking sites, and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research. This new edition includes updated examples in every chapter to illustrate recent crises and the effect of crisis communication on the outcomes. New “Crisis Leadership Competencies” boxes in every chapter illustrate the essential skills needed to manage crisis communication effectively in a wide range of situations. Expanded coverage of social media throughout this new edition demonstrates its increasing impact on crisis communication and crisis management.

Narratives of Crisis: Telling Stories of Ruin and Renewal

Автор: Seeger Matthew, Sellnow Timothy
Название: Narratives of Crisis: Telling Stories of Ruin and Renewal
ISBN: 0804799512 ISBN-13(EAN): 9780804799515
Издательство: Mare Nostrum (Eurospan)
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Цена: 4765.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

How did you first hear about 9/11? What images come to mind when you think of Hurricane Katrina? How did your community react to the Sandy Hook Elementary School shooting? You likely have your own stories about these tragic events. Yet, as a society, we rarely stop to appreciate the narratives that follow a crisis and their tremendous impact.

This book examines the fundamental role that narratives play in catastrophic events. A crisis creates a communication vacuum, which is then populated by the stories of those who were directly affected, as well as crisis managers, journalists, and onlookers. These stories become fundamental to how we understand a disaster, determine what should be done about it, and carry forward our lessons learned.

Matthew W. Seeger and Timothy L. Sellnow outline a typology of crisis narratives: accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials. Using cases to illustrate each type, they show how competing accounts battle for dominance in the public sphere, advancing specific organizational, social, and political changes. Narratives of Crisis improves our understanding of how consensus forms in the aftermath of a disaster, providing a new lens for comprehending events in our past and shaping what comes from those in our future.

Legal Consequences of Peremptory Norms in International Law

Автор: Costelloe
Название: Legal Consequences of Peremptory Norms in International Law
ISBN: 1107145031 ISBN-13(EAN): 9781107145030
Издательство: Cambridge Academ
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Цена: 17424.00 р.
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Описание: When is a norm peremptory? This question has troubled legal scholars throughout the development of modern international law. In this work, Daniel Costelloe suggests that only the legal consequences of a norm distinguish it as peremptory, and sheds light on those consequences.

International Relations Theory: Third Edition

Автор: Daddow O
Название: International Relations Theory: Third Edition
ISBN: 1473966582 ISBN-13(EAN): 9781473966581
Издательство: Sage Publications
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Цена: 5384.00 р.
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Описание: With 30% new content, including a new chapter on poststructuralism, this introduction now covers everything needed to accompany a student through their IR Theory module and to be a resource that they can keep coming back to throughout their studies

The Routledge Handbook of Critical Public Relations

Название: The Routledge Handbook of Critical Public Relations
ISBN: 0415727332 ISBN-13(EAN): 9780415727334
Издательство: Taylor&Francis
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Цена: 35218.00 р.
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Описание: Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference forpublic relationsresearchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Resources and Applied Methods in International Relations

Автор: Guillaume Devin
Название: Resources and Applied Methods in International Relations
ISBN: 3319619780 ISBN-13(EAN): 9783319619781
Издательство: Springer
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Цена: 16769.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book constitutes an up-to-date methodology reference work for International Relations (IR) scholars and students. The study of IR calls for the use of multiple and various tools to try and describe international phenomena, analyze and understand them, compare them, interpret them, and try to offer theoretical approaches. In a nutshell, doing research in IR requires both tools and methods-from the use of archives to the translation of results through mapping, from conducting interviews to analyzing quantitative data, from constituting a corpus to the always touchy interpretation of images and discourses.

This volume assembles twenty young researchers and professors in the field of IR and political science to discuss numerous rich and thoroughly explained case studies. Merging traditional political science approaches with methods borrowed from sociology and history, it offers a clear and instructive synthesis of the main resources and applied methods to study International Relations.

The International Law of Disaster Relief

Автор: Caron
Название: The International Law of Disaster Relief
ISBN: 1107665604 ISBN-13(EAN): 9781107665606
Издательство: Cambridge Academ
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Цена: 6019.00 р.
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Описание: This edited volume brings together experts, emerging scholars, and practitioners in the field of international disaster law from North America, Japan, New Zealand, and Australia to analyze the evolution of international disaster law as a field that encompasses new ideas about human rights, sovereignty, and technology.

Crisis Communications

Автор: Fearn-Banks Kathleen
Название: Crisis Communications
ISBN: 1138923745 ISBN-13(EAN): 9781138923744
Издательство: Taylor&Francis
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Цена: 11023.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement.

The fifth edition of Crisis Communications includes updated cases that provide wider coverage of international crises and media technologies. It includes a new section on social media in crisis communication scenarios and includes additional comments from social media experts throughout various chapters. New case studies include "Police Departments and Community Trust," "The Oso Mudslide in Washington," "School Shootings: Communications To and For Children," and two additional international case studies - "Ebola Strikes Liberia: Firestone Strikes Ebola" and "Nut Rage and Korean Airlines." Previous case studies no longer in this edition can be found on the book's companion website, which also includes the Instructor's Manual with exercises in crisis responses, guidelines for crisis manual preparation, and other teaching tools: www.routledge.com/cw/fearn-banks.

Looking at both classic and modern cases in real-world situations, Crisis Communications provides students with real-world perspectives and insights for professional responses to crises. It is intended for use in crisis communications, crisis management, and PR case studies courses.

Also available for use with this text is the Student Workbook to Accompany Crisis Communications, providing additional discussion questions, activities, key terms, case exercises, and further content for each chapter.

The Handbook of Global Security Policy

Автор: Kaldor M
Название: The Handbook of Global Security Policy
ISBN: 0470673222 ISBN-13(EAN): 9780470673225
Издательство: Wiley
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Цена: 22802.00 р.
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Описание: This Handbook brings together 30 state-of-the-art essays covering the essential aspects of global security research and practice for the 21st century. Edited by two of the field s leading scholars, the volume embraces a broad new definition of security, and examines the risks and challenges posed by new forms of violence.


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