The Coming Age of Robots: Implications for Consumer Behavior and Marketing Strategy, George Pettinico, George R. Milne
Автор: A. Coskun Samli Название: International Consumer Behavior in the 21st Century ISBN: 1493945823 ISBN-13(EAN): 9781493945825 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers.
Автор: Hunt Benedict Название: Consumer Behavior and Marketing Strategy ISBN: 1682854582 ISBN-13(EAN): 9781682854587 Издательство: Неизвестно Цена: 23335.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.
Описание: This book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines the consumer interest in many dimensions in order to be able to evaluate the effects of agricultural marketing board regulatory activity on consumers.
Автор: Bartosik-Purgat, Malgorza Название: European Consumers in the Digital Era ISBN: 1032204613 ISBN-13(EAN): 9781032204611 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Bikramjit Rishi, Sapna Popli Название: Crafting Customer Experience Strategy: Lessons from Asia ISBN: 1839097116 ISBN-13(EAN): 9781839097119 Издательство: Emerald Рейтинг: Цена: 15041.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers` experiences.
Автор: Palmatier Название: Relationship Marketing in the Digital Age ISBN: 1138310026 ISBN-13(EAN): 9781138310025 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.
Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.
Автор: Andreas Herrmann, Emanuel de Bellis, Martin Einhorn, Michael Loffler, Pia Burghartz Название: The Machine Age of Customer Insight ISBN: 1839096977 ISBN-13(EAN): 9781839096976 Издательство: Emerald Рейтинг: Цена: 6503.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.
Автор: Foxall Gordon Название: Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide ISBN: 1138832391 ISBN-13(EAN): 9781138832398 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decisionmaking. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.
Описание: The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet.
Автор: Kimmel Allan J. Название: People and Products ISBN: 1138812242 ISBN-13(EAN): 9781138812246 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.
With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as:
the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of;
design and form and how they facilitate product usage;
technological developments and the ways they have changed how consumers interact with products;
product disposal and sustainability;
emerging and future trends in consumer behavior and product development and design.
This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.
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