Media Relations in Sport 5th Edition, Brad Schulz, Craig Esherick, Philip H Caskey

Автор: Dell`Orto
Название: American Journalism and International Relations
ISBN: 110744859X ISBN-13(EAN): 9781107448599
Издательство: Cambridge Academ
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Цена: 5069.00 р.
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Описание: American Journalism and International Relations argues that the American press` disengagement from world affairs has critical repercussions for American foreign policy. Giovanna Dell`Orto shows that discourses created, circulated and maintained through the media mold opinions about the world and shape foreign policy parameters.

Автор: Chadwick, Andrew (professor Of Political Science, Department Of Political Science And International Relations, Royal Holloway, University Of London)
Название: Hybrid media system
ISBN: 0190696737 ISBN-13(EAN): 9780190696733
Издательство: Oxford Academ
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Цена: 5622.00 р.
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Описание: New communication technologies have reshaped media and politics. But who are the new power players? The Hybrid Media System shows how the interactions among older and newer media technologies, genres, norms, behaviors, and organizational forms now shape power relations among political actors, media, and publics.

Автор: Wheeler, Adrian
Название: Writing for the media
ISBN: 1787566145 ISBN-13(EAN): 9781787566149
Издательство: Emerald
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Цена: 2844.00 р.
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Описание: How to get better results from the stories you offer the media. How to use journalists` own writing rules; research and interviews; composition and structure; media language and style; headlines and leads; quotes; self-editing. Special sections on writing for screens, using photography/video/infographics and pitching stories to the media.

Автор: Hadland
Название: Media-State Relations in Emerging Democracies
ISBN: 1137493488 ISBN-13(EAN): 9781137493484
Издательство: Springer
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Цена: 11179.00 р.
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Описание: The news media and the state are locked in a battle of wills in the world`s emerging democratic states. It is a struggle that will determine whether or not democracy flourishes or withers in the 21st century. Using a number of case studies, including South Africa, this book evaluates what is at stake.

Автор: Punathambekar Aswin
Название: From Bombay to Bollywood: The Making of a Global Media Industry
ISBN: 0814771890 ISBN-13(EAN): 9780814771891
Издательство: Wiley EDC
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Цена: 11669.00 р.
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Описание:

From Bombay to Bollywood analyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry’s geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely analysis of how a media industry in the postcolonial world has come to claim the global as its scale of operations.

Based on extensive field research in India and the U.S., this book offers empirically-rich and theoretically-informed analyses of how the imaginations and practices of industry professionals give shape to the media worlds we inhabit and engage with. Moving beyond a focus on a single medium, Punathambekar develops a comparative and integrated approach that examines four different but interrelated media industries--film, television, marketing, and digital media. Offering a path-breaking account of media convergence in a non-Western context, Punathambekar’s transnational approach to understanding the formation of Bollywood is an innovative intervention into current debates on media industries, production cultures, and cultural globalization.

Автор: Wheeler, Adrian
Название: Crisis communications management
ISBN: 1787566188 ISBN-13(EAN): 9781787566187
Издательство: Emerald
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Цена: 3047.00 р.
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Описание: This PRCA Practice Guide is designed to help PR people, clients and employers do the right thing in the turmoil of a crisis. Planning, preparation, resources, training: seizing and keeping the initiative; managing the aftermath. With numerous real-life examples and practical exercises plus advice from PR experts, journalists and editors.

Название: Pathways to Public Relations
ISBN: 113849559X ISBN-13(EAN): 9781138495593
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspects from a diverse range of historians active within the public relations field.

Автор: Langham, Tony
Название: Reputation management
ISBN: 1787566102 ISBN-13(EAN): 9781787566101
Издательство: Emerald
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Цена: 3860.00 р.
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Описание: The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.

Автор: Ames, Carol
Название: Entertainment public relations
ISBN: 1433130548 ISBN-13(EAN): 9781433130540
Издательство: Peter Lang
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Цена: 9364.00 р.
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Описание:

Every show needs an audience. How do we find them? How do we reach them? How do we motivate them to buy tickets? This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focuses on the public relations cycle in each segment of the entertainment industry. PR cycles connect strategy to benchmarks in product development, production, and distribution, as well as to seasons and industry events.

Chapters focus on the basics and challenges of successful public relations for: blockbuster movies; independent films; network, syndicated, and streaming television; personal publicity and celebrity representation; award events; music; video games; sports; and tourism. Also discussed are charity tie-ins, public service campaigns, and corporate public relations, as well as the use of digital and social media for two-way conversations with
audiences.

Sidebars give examples and instructions for writing effective entertainment media releases, media alerts, press statements, pitches, PSAs, social media postings, and campaign proposals. Other sidebars analyze the ways industry organizations use events such as the Academy Awards and the Super Bowl to build public awareness and place their industries at the center of popular culture.

This book is a valuable resource for those who already know the basic strategies, tactics, and tools of PR and for those who want to learn them in the context of the rapidly changing field of entertainment and tourism marketing.