Reputation management, Langham, Tony

Автор: Griffin Andrew
Название: Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals
ISBN: 0749476532 ISBN-13(EAN): 9780749476533
Издательство: Неизвестно
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Цена: 26186.00 р.
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Описание: Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook.

Автор: Alexander Fleischer
Название: Reputation und Wahrnehmung
ISBN: 3658075848 ISBN-13(EAN): 9783658075842
Издательство: Springer
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Цена: 7182.00 р.
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Описание: ​Reputation als beurteilte Identitдt.- Wie entsteht Reputation.- Der Idealtyp der guten Reputation und Reputationstypen.- Kommunikationsmodell zur Entstehung von Reputation.- Vorgehen zur strategischen Beeinflussung der eigenen Reputation.

Автор: Verhezen Peter
Название: Vulnerability of Corporate Reputation
ISBN: 1137547359 ISBN-13(EAN): 9781137547354
Издательство: Springer
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Цена: 8384.00 р.
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Описание: The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer.

Автор: Gandini
Название: The Reputation Economy
ISBN: 113756105X ISBN-13(EAN): 9781137561053
Издательство: Springer
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Цена: 7965.00 р.
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Описание: Exploringthe new professional scenes in digital and freelance knowledge, thisinnovative book provides an account of the subjects and cultures that pertainto knowledge work in the aftermath of the creative class frenzy. Including abroad spectrum of empirical projects, TheReputation Economy documents the rise of freelancing anddigital professions and argues about the central role held by reputation withinthis context, offering a comprehensive interpretation of the digitaltransformation of knowledge work. The book shows how digital technologies arenot simply intermediating productive and organizational processes, allowing newways for supply and demand to meet, but actually enable the diffusion ofcultural conceptions of work and value that promise to become the new standardof the industry.

Автор: Michael Morley
Название: How to Manage Your Global Reputation
ISBN: 1349140724 ISBN-13(EAN): 9781349140725
Издательство: Springer
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Цена: 10760.00 р.
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Описание: The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today.

Автор: Schnee Christian
Название: Political Reputation Management
ISBN: 1138796565 ISBN-13(EAN): 9781138796560
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Описание: It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique picture of how political reputations are managed and perceived.

Автор: Pownall Charlie
Название: Managing Online Reputation: How to Protect Your Company on Social Media
ISBN: 1137382295 ISBN-13(EAN): 9781137382290
Издательство: Springer
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Цена: 2794.00 р.
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Описание: Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.