How to Manage Your Global Reputation, Michael Morley

Автор: Carroll Craig E.
Название: The Handbook of Communication and Corporate Reputation
ISBN: 1119061237 ISBN-13(EAN): 9781119061236
Издательство: Wiley
Рейтинг:
Цена: 7595.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.

Автор: Sabrina Helm; Kerstin Liehr-Gobbers; Christopher S
Название: Reputation Management
ISBN: 3642270743 ISBN-13(EAN): 9783642270741
Издательство: Springer
Рейтинг:
Цена: 12577.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book provides a general overview of the state-of-art and future trends in reputation management. It describes tools to measure corporate reputation and helps a company to optimize its reputation management.

Автор: Christine Falkenreck
Название: Reputation Transfer to Enter New B-to-B Markets
ISBN: 3790828114 ISBN-13(EAN): 9783790828115
Издательство: Springer
Рейтинг:
Цена: 23757.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.

Автор: Verhezen Peter
Название: Vulnerability of Corporate Reputation
ISBN: 1137547359 ISBN-13(EAN): 9781137547354
Издательство: Springer
Рейтинг:
Цена: 8384.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer.

Автор: Pownall Charlie
Название: Managing Online Reputation: How to Protect Your Company on Social Media
ISBN: 1137382295 ISBN-13(EAN): 9781137382290
Издательство: Springer
Рейтинг:
Цена: 2794.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.

Автор: Christine Falkenreck
Название: Reputation Transfer to Enter New B-to-B Markets
ISBN: 3790823562 ISBN-13(EAN): 9783790823561
Издательство: Springer
Рейтинг:
Цена: 23757.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.