Автор: Taylor T. L. Название: Watch Me Play: Twitch and the Rise of Game Live Streaming ISBN: 0691183554 ISBN-13(EAN): 9780691183558 Издательство: Wiley Рейтинг: Цена: 4435.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
A look at the revolution in game live streaming and esports broadcasting
Every day thousands of people broadcast their gaming live to audiences over the internet using popular sites such as Twitch, which reaches more than one hundred million viewers a month. In these new platforms for interactive entertainment, big esports events featuring digital game competitors live stream globally, and audiences can interact with broadcasters--and each other--through chat in real time. What are the ramifications of this exploding online industry? Taking readers inside home studios and backstage at large esports events, Watch Me Play investigates the rise of game live streaming and how it is poised to alter how we understand media and audiences.
Through extensive interviews and immersion in this gaming scene, T. L. Taylor delves into the inner workings of the live streaming platform Twitch. From branding to business practices, she shows the pleasures and work involved in this broadcasting activity, as well as the management and governance of game live streaming and its hosting communities. At a time when gaming is being reinvented through social media, the potential of an ever-growing audience is transforming user-generated content and alternative distribution methods. These changes will challenge the meaning of ownership and intellectual property and open the way to new forms of creativity.
The first book to explore the online phenomenon Twitch and live streaming games, Watch Me Play offers a vibrant look at the melding of private play and public entertainment.
Автор: Pallister Kathryn Название: Netflix Nostalgia: Streaming the Past on Demand ISBN: 1498583075 ISBN-13(EAN): 9781498583077 Издательство: Bloomsbury Рейтинг: Цена: 5495.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Netflix Nostalgia examines Netflix as both a creator and a distributor of nostalgic content, with contributions from scholars from around the world. The chapters examine the role of nostalgia in Netflix`s brand identity, ideological messages about nostalgia in Netflix content, and audience responses to nostalgia on the Netflix platform.
" The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed." -- The Wall Street Journal
"Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires." -- Financial Times
Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice.
In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries -- and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how.
How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little "moneyball." The bottom line: follow the data.
Автор: Siebler Kay Название: Black Women Shattering Stereotypes: A Streaming Revolution ISBN: 1793636001 ISBN-13(EAN): 9781793636003 Издательство: Bloomsbury Рейтинг: Цена: 13365.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book intertwines analysis of film and television programs made by, for, and about Black women and interviews with over one hundred Black women to discuss how they are fighting back against the racist and sexist stereotypes of Black women purported by mainstream media.
Описание: In Broadcasters’ Rights in the Digital Era, Sakthivel provides a cogent understanding into a hitherto unchartered territory on the applicability of copyright law on the live streaming of 'entertainment content'- an emerging medium of communication. The book examines in exhaustive breadth the scope of broadcasters' neighbouring rights under the copyright regime in the light of technological advancements vis-a-vis authors' right and explores the experiences of EU & USA and then suggests suitable changes to the Indian Copyright regime. Sakthivel employs technological analysis and existence of differential market for different mediums to substantiate the relationship of live streaming and the copyright regime.
Описание: This book examines television drama in the age of streaming-a time when television has been reshaped for national and international consumption via both linear `flow` and on-demand user modes.
Автор: Chen Shing-Ling S., Chen Zhuojun Joyce, Allaire Nicole Название: Legal and Ethical Issues of Live Streaming ISBN: 1793615411 ISBN-13(EAN): 9781793615411 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 17952.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book uses a critical lens to discuss live stream uses and misuses, as well as the impacts of live streaming on various fields. In the landscape of the historical evolution of communication technologies, this volume opens up a new space for discussing legal and ethical issues associated with the use of live streaming.
Описание: This book demystifies the technology and features behind a successful streaming media service, especially in the context of how it is used by broadcasters and other media organisations. It will equip media professionals with the knowledge to enable confident conversations in the typical media organisation they work in.
Автор: Sofia Johansson, Ann Werner, Patrik Aker, Greg Goldenzwaig Название: Streaming Music: Practices, Media, Cultures ISBN: 0367208059 ISBN-13(EAN): 9780367208059 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Streaming Music investigates how the Internet is affecting young people`s uses of music in contemporary society, drawing on case studies from Moscow and Stockholm.
Описание: In this book, Eli Carter explores the ways in which the movement away from historically popular telenovelas toward new television and internet series is creating dramatic shifts in how Brazil imagines itself as a nation, especially within the context of an increasingly connected global mediascape. For more than half a century, South America's largest over-the-air network, TV Globo, produced long-form melodramatic serials that cultivated the notion of the urban, upper-middle-class white Brazilian. Carter looks at how the expansion of internet access, the popularity of web series, the rise of independent production companies, and new legislation not only challenged TV Globo's market domination but also began to change the face of Brazil's growing audiovisual landscape. Combining sociohistorical, economic, and legal contextualization with close readings of audiovisual productions, Carter argues that a fragmented media has opened the door to new voices and narratives that represent a more diverse Brazilian identity. A volume in the series Reframing Media, Technology, and Culture in Latin/o America, edited by Héctor Fernández L'Hoeste and Juan Carlos Rodríguez.
Описание: Collecting several new essays from scholars around the globe, this collection seeks to participate in the ongoing discourse about Netflix`s place in contemporary culture. These contributors explore the intricacies of the enormous effect Netflix has had on how we consume popular media in the everyday world and examines the streaming giant as a disruptor and cultural institution.
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