Impact of New Media in Tourism, Luis Bonixe, Maria Gorete Dinis, Sonia Lamy, Zelia Breda
Автор: Gilles Deleuze, Felix Guattari Название: A Thousand Plateaus ISBN: 1780935374 ISBN-13(EAN): 9781780935379 Издательство: Bloomsbury Academic Рейтинг: Цена: 4460.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A Thousand Plateaus is the second part of Deleuze and Guattari's landmark philosophical project, Capitalism and Schizophrenia - a project that still sets the terms of contemporary philosophical debate. Written over a seven year period, A Thousand Plateaus provides a compelling analysis of social phenomena and offers fresh alternatives for thinking about philosophy and culture. Its radical perspective provides a toolbox for ‘nomadic thought' and has had a galvanizing influence on today's anti-capitalist movement.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Christou Название: Social Media in Travel, Tourism and Hospitality ISBN: 1138247596 ISBN-13(EAN): 9781138247598 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Автор: ?lvaro Matias; Peter Nijkamp; Jo?o Rom?o Название: Impact Assessment in Tourism Economics ISBN: 3319149199 ISBN-13(EAN): 9783319149196 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Editorial Introduction.- Part I: Socio-Economic Impacts of Tourism.- Part II: Innovation and Competitiveness in Tourism.- Part III: Tourism Destination.
Описание: Drawing from lessons of the COVID-19 pandemic, Tourism Destination Management in a Post-Pandemic Context presents cases and competencies to advance theoretical and empirical knowledge in the management of destinations post-pandemic.
Автор: Minazzi Roberta Название: Social Media Marketing in Tourism and Hospitality ISBN: 3319051814 ISBN-13(EAN): 9783319051819 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side.
Автор: Roberta Minazzi Название: Social Media Marketing in Tourism and Hospitality ISBN: 3319382489 ISBN-13(EAN): 9783319382487 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side.
Автор: Luis Bonixe, Maria Gorete Dinis, Sonia Lamy, Zelia Breda Название: Impact of New Media in Tourism ISBN: 1799870960 ISBN-13(EAN): 9781799870968 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 23978.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating the attributes of a tourism product, since this cannot be experienced before consumption. Thus, they need to know how and in which means or platforms of communication they can inform potential consumers.
Impact of New Media in Tourism provides theoretical and practical contributions in tourism and communication including current research on the influence of new media and the active role of consumers in tourism. With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. Covering themes that include digital marketing, social media, and online branding, this book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications.
Автор: Samuel Meng; Mahinda Siriwardana Название: Assessing the Economic Impact of Tourism ISBN: 3319403273 ISBN-13(EAN): 9783319403274 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book employs a computable general equilibrium (CGE) model – a widely used economic model which uses actual data to provide economic analysis and policy assessment – and applies it to economic data on Singapore’s tourism industry. The authors set out to demonstrate how a novice modeller can acquire the necessary skills and knowledge to successfully apply general equilibrium models to tourism studies. The chapters explain how to build a computable general equilibrium model for tourism, how to conduct simulation and, most importantly, how to analyse modelling results. This applied study acts as a modelling book at both introductory and intermediate levels, specifically targeting students and researchers who are interested in and wish to learn computable general equilibrium modelling. The authors offer insightful analysis of Singapore’s tourism industry and provide both students and researchers with a guide on how to apply general equilibrium models to actual economic data and draw accurate conclusions.
Описание: This volume presents twenty updated and new theories of travelers` decisions and behaviors. The volume describes the advances in theory construction and practical applications of theory in the disciplines of tourism, hospitality, leisure, and entertainment (THLE) research.
Автор: Asian Development Bank Название: Impact of COVID-19 on CAREC Aviation and Tourism ISBN: 9292626981 ISBN-13(EAN): 9789292626983 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2759.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This study of the impact of the coronavirus disease (COVID-19) on the aviation industry in Central Asia Regional Cooperation (CAREC) countries finds opportunities for reform and restructuring to facilitate fast recovery.
COVID-19 has had a devastating impact on global aviation as nearly all air travel came to a halt in late March and April 2020. In Central Asia, virtually all domestic and international air travel were suspended in an attempt to contain the spread of COVID-19. This crisis provides an opportunity to reset the aviation industry in CAREC countries through reforms, new strategies, and restructurings. The study takes into consideration the gravity of the situation in the region and offers some recommendations for dealing with and beyond the crisis.
Описание: Healthcare and medical services have seen rapid development in various areas of the world, including Asia and Eastern Europe. These territories are now becoming a medical hub for many surrounding countries. Medical tourism is the practice of traveling to international regions for treatment that isn't available locally. This subject has gained significant attention throughout the tourism industry, as researchers and professionals are searching for specific advancements of medical care and hospital development in numerous countries.
Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities is a collection of innovative research on the methods and advancement of medical travel for treatment in various global regions and provides insights for the growth prospects of the medical tourism business. While highlighting topics including destination branding, community impact, and hospital management, this book is ideally designed for medical executives, hospital directors, researchers, policymakers, academicians, practitioners, scholars, and students seeking current research on tourism practices within the medical field.
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