Millennial Consumer Trends and Their Impact on the Global Economy, Abhijit Pandit, Jayjit Chakraborty
Автор: Abhijit Pandit, Jayjit Chakraborty Название: Millennial Consumer Trends and Their Impact on the Global Economy ISBN: 1799849996 ISBN-13(EAN): 9781799849995 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 28413.00 р. Наличие на складе: Нет в наличии.
Описание: Explores the buying behaviours and behavioural patterns of Millennials as consumers as well as how their preferences have transformed the demand, or lack thereof, of certain goods and strengthened or weakened specific industries. The book highlights a range of topics, including consumerism, marketing, and data analytics.
Описание: Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.
Автор: Richard Thomas Curtin Название: Consumer Expectations: Micro Foundations and Macro Impact ISBN: 0521181135 ISBN-13(EAN): 9780521181136 Издательство: Cambridge Academ Рейтинг: Цена: 6811.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Richard Curtin has directed the University of Michigan`s consumer sentiment surveys for more than four decades. His analyses of recent trends in consumer expectations are regularly covered in the worldwide press. In this book, Curtin presents a new theory of expectations, consistent with both micro data observations and macro environment.
Workers in distant nations who produce the products we buy frequently suffer from accidents, managerial malfeasance, and injustice. Are consumers who bought the products made by these workers in any way morally responsible for those injustices? And what about the far more frequent, less severe injustices, such as the withholding of wages, the denial of bathroom breaks, forced overtime, and harassment of various sorts? Could buying a shirt at the local department store create for you some responsibility for the horrendous death in a factory fire of the women who sewed it half a planet away?
Автор: Iviane Ramos de Luna, Angels Fito-Bertran, Josep Llados-Masllorens, Francisco Liebana-Cabanillas Название: Sharing Economy and the Impact of Collaborative Consumption ISBN: 1522599282 ISBN-13(EAN): 9781522599289 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 35897.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The introduction of new technology and technological services worldwide has ushered in a new wave of peer-to-peer and access-driven companies that are disrupting the most established business categories. The emergence of these new business models has upset the flow in contemporary society and transformed people's behavior towards sharing-based economies. Companies and entrepreneurs can see this significant change in people's behavior as both an opportunity and a threat. Sharing Economy and the Impact of Collaborative Consumption provides emerging research on the impact that the sharing services are having on society as well as the importance of the sharing economy development in the coming years, dealing with relevant issues such as regulations, the technological aspects involved in these platforms, the impact in the tourism sector, and consumer behavior in relation to these services. Multidisciplinary in nature, this publication establishes links between economics, finance, marketing, consumer behavior, and IT, and covers topics that include e-commerce, consumer behavior, and peer economy. It is ideally designed for researchers, students, business professionals, and entrepreneurs seeking current research on the impact that this industry has on various economic, marketing, and societal aspects of different countries.
Автор: Sabyasachi Dasgupta, Priya Grover Название: Optimizing Millennial Consumer Engagement With Mood Analysis ISBN: 1522556907 ISBN-13(EAN): 9781522556909 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31324.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience.Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.
Автор: Dasgupta Sabyasachi, Grover Priya Название: Optimizing Millennial Consumer Engagement With Mood Analysis ISBN: 1522588353 ISBN-13(EAN): 9781522588351 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 20691.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. The book features coverage on a broad range of topics, including product presentation, brand fandom, social media, lifestyle products, and buying behaviour.
Автор: Pietrykowski Название: The Political Economy of Consumer Behavior ISBN: 0415782856 ISBN-13(EAN): 9780415782852 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book applys insights from the fields of feminist, heterodox and behavioral economics to a study of consumption, focusing on its construction as a learned activity and a lifestyle choice.
Автор: Steinberg Marc Название: The Platform Economy: How Japan Transformed the Consumer Internet ISBN: 1517906954 ISBN-13(EAN): 9781517906955 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3386.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offering a deeper understanding of today’s internet media and the management theory behind itPlatforms are everywhere. From social media to chat, streaming, credit cards, and even bookstores, it seems like almost everything can be described as a platform. In The Platform Economy, Marc Steinberg argues that the “platformization” of capitalism has transformed everything, and it is imperative that we have a historically precise, robust understanding of this widespread concept. Taking Japan as the key site for global platformization, Steinberg delves into that nation’s unique technological and managerial trajectory, in the process systematically examining every facet of the elusive word platform. Among the untold stories revealed here is that of the 1999 iPhone precursor, the i-mode: the world’s first widespread mobile internet platform, which became a blueprint for Apple and Google’s later dominance of the mobile market. Steinberg also charts the rise of social gaming giants GREE and Mobage, chat tools KakaoTalk, WeChat, and LINE, and video streaming site Niconico Video, as well as the development of platform theory in Japan, as part of a wider transformation of managerial theory to account for platforms as mediators of cultural life. Analyzing platforms’ immense impact on contemporary media such as video streaming, music, and gaming, The Platform Economy fills in neglected parts of the platform story. In narrating the rise and fall of Japanese platforms, and the enduring legacy of Japanese platform theory, this book sheds light on contemporary tech titans like Facebook, Google, Apple, and Netflix, and their platform-mediated transformation of contemporary life-it is essential reading for anyone wanting to understand what capitalism is today and where it is headed.
Автор: Suki Norazah Mohd, Suki Norbayah Mohd Название: Leveraging Consumer Behavior and Psychology in the Digital Economy ISBN: 1799852717 ISBN-13(EAN): 9781799852711 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 18810.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents research on topics relevant to consumer behaviour, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research in consumer behaviour and psychology in the digital economy.
Автор: Suki Norazah Mohd, Suki Norbayah Mohd Название: Leveraging Consumer Behavior and Psychology in the Digital Economy ISBN: 179983042X ISBN-13(EAN): 9781799830429 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24453.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents research on topics relevant to consumer behaviour, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research in consumer behaviour and psychology in the digital economy.
Описание: Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society.Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.
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