Описание: Industry and academia should capture significant value through adopting design-led innovation to improve opportunities for success. Skills and capabilities should serve as a basis for adopting new breakthroughs in design-driven innovation. The development of an infrastructure and centers of excellence with the capacity to respond to new market needs, combined with enhanced networking capabilities, will allow companies to be more innovative and competitive.
Driving Industrial Competitiveness With Innovative Design Principles is an essential publication that focuses on the relationship between innovation and competitiveness in business. Featuring coverage on a broad range of topics including open innovation, business incubators, and competitiveness dynamics, this book is ideally designed for entrepreneurs, government officials, executives, managers, investors, policymakers, researchers, academicians, and students interested in furthering their knowledge of pertinent topics on product design and commercialization, new models for academia-industry partnerships, and regional entrepreneurial ecosystems based on design principles.
Описание: Explains the origin of new types of products in evolutionary terms. The authors describe the relevant literature and case studies to place their theory in context, and use their theory to create predictions on the most likely next step in the evolution of a product, offering practical tools for those involved in new product development.
Автор: Weinstein, Art Название: Handbook of Niche Marketing : Principles and Practice ISBN: 078902330X ISBN-13(EAN): 9780789023308 Издательство: Taylor&Francis Рейтинг: Цена: 9798.00 р. Наличие на складе: Поставка под заказ.
Описание:
Get closer to tailor made marketing!
Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's:
concepts and theories
principles
empirical research
customer satisfaction issues
strategies
applications
different types of niche markets
The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.
Автор: Swamidass Название: Engineering Entrepreneurship from Idea to Business Plan ISBN: 1107651646 ISBN-13(EAN): 9781107651647 Издательство: Cambridge Academ Рейтинг: Цена: 6019.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book guides those who want to create new products that are income-producing for themselves and for investors. Learn to sharpen an idea and turn it into a product, conduct patent searches, complete a provisional patent application, and prepare a business plan from a business model.
Автор: Martin Fransman Название: Innovation Ecosystems: Increasing Competitiveness ISBN: 110847246X ISBN-13(EAN): 9781108472463 Издательство: Cambridge Academ Рейтинг: Цена: 15682.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Fransman explains how innovation happens and which factors can help or hinder, by treating innovation as a systemic phenomenon, or ecosystem of players and processes. It will appeal to economists, other social scientists, business people, policy makers, and anyone interested in innovation and entrepreneurship.
Автор: Theyel, Gregory Gregory, Michael Название: Industry emergence ISBN: 0415734991 ISBN-13(EAN): 9780415734998 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book develops a novel industry emergence framework to explain the features, interaction, and synchronization of key elements for the birth and growth of new industries.
Описание: Features theoretical development and empirical research in social media platforms, internet usage, big data analytics, and smart computing, as well as other areas of organisational innovation. Highlighting implementation challenges facing innovative processes, this publication is a critical reference source for researchers, students, professionals, managers, and decision makers.
Автор: Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin Название: Positioning and Branding Tourism Destinations for Global Competitiveness ISBN: 1522572538 ISBN-13(EAN): 9781522572534 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29938.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship.Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.
Автор: Spulber Название: The Innovative Entrepreneur ISBN: 1107668115 ISBN-13(EAN): 9781107668119 Издательство: Cambridge Academ Рейтинг: Цена: 6019.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovative entrepreneurs are the prime movers of the economy. They establish the companies that move innovations to the market place and drive economic growth. This book introduces economic analysis that helps to explain the activities of innovative entrepreneurs.
Автор: Spulber Название: The Innovative Entrepreneur ISBN: 1107047250 ISBN-13(EAN): 9781107047259 Издательство: Cambridge Academ Рейтинг: Цена: 12830.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovative entrepreneurs are the prime movers of the economy. They establish the companies that move innovations to the market place and drive economic growth. This book introduces economic analysis that helps to explain the activities of innovative entrepreneurs.
Описание: The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.
Автор: Allen Название: Building Technology Transfer within Research Universities ISBN: 0521876532 ISBN-13(EAN): 9780521876537 Издательство: Cambridge Academ Рейтинг: Цена: 12355.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A group of academic thought-leaders in the field of technology transfer analyze critically the factors which lie behind success-oriented entrepreneurial start-up cultures on university campuses. Using a series of case studies, the contributors develop and share a model that universities can adopt for successful academic entrepreneurship.
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