Plunkett`s Restaurant, Hotel & Hospitality Industry Almanac 2021, Jack W. Plunkett
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Описание: Consumer products and services are such an ingrained part of everyday life it might be easy to forget their importance as an industrial sector. Items that are expected to be readily available, consumer products can take on a very broad definition. At Plunkett Research, the consumer products industry includes household products, soaps and cleansers, cosmetics and makeup, skin care, nail care, and hair care. This carefully-researched book covers exciting trends in the business consumer products, cosmetics, hair and personal services. This reference tool includes thorough market analysis as well as our highly respected trends analysis. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of the hundreds of leading companies, worldwide, in all facets of the consumer products industry, including private and public firms. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
"The Next Frontier of Restaurant Management is of the highest quality and appropriate for Service Management courses at the graduate level." ? (Richard Ghiselli, Purdue University)
The Next Frontier of Restaurant Management brings together the latest research in hospitality studies to offer students, hospitality executives, and restaurant managers the best practices for restaurant success. Alex M. Susskind and Mark Maynard draw on their experiences as a hospitality educator and a restaurant industry leader, respectively, to guide readers through innovative articles that address specific aspects of restaurant management: * Creating and preserving a healthy company culture * Developing and upholding standards of service * Successfully navigating guest complaints to promote loyalty * Creating a desirable (and profitable) ambiance * Harnessing technology to improve guest and employee experiences * Mentoring employees
Maynard and Susskind detail the implementation of effective customer management and staff training, design elements such as seating and lighting, the innovative use of data to improve the guest experience, and both consumer-oriented and operation-based technologies. They conclude with a discussion of the human factor that is the foundation of the hospitality industry and the importance of a healthy workplace culture. As Susskind and Maynard show, successful restaurants don't happen by accident.
"The Next Frontier of Restaurant Management is of the highest quality and appropriate for Service Management courses at the graduate level." ? (Richard Ghiselli, Purdue University)
The Next Frontier of Restaurant Management brings together the latest research in hospitality studies to offer students, hospitality executives, and restaurant managers the best practices for restaurant success. Alex M. Susskind and Mark Maynard draw on their experiences as a hospitality educator and a restaurant industry leader, respectively, to guide readers through innovative articles that address specific aspects of restaurant management: * Creating and preserving a healthy company culture * Developing and upholding standards of service * Successfully navigating guest complaints to promote loyalty * Creating a desirable (and profitable) ambiance * Harnessing technology to improve guest and employee experiences * Mentoring employees
Maynard and Susskind detail the implementation of effective customer management and staff training, design elements such as seating and lighting, the innovative use of data to improve the guest experience, and both consumer-oriented and operation-based technologies. They conclude with a discussion of the human factor that is the foundation of the hospitality industry and the importance of a healthy workplace culture. As Susskind and Maynard show, successful restaurants don't happen by accident.
Описание: By many measures, restaurants and hospitality make up one of the largest and fastest growing industry sectors in the world. Globally, hospitality can be considered to be a broad and multifaceted sector, ranging from fast food restaurants to fine dining and catering on one side, and hotels, inns resorts and cruise lines on the other. Our exciting Plunkett's Restaurant, Hotel & Hospitality Industry Almanac offers a comprehensive market research and reference package covering the entire field. Profiles of leading companies in fast food, family restaurants, fine dining, catering, hotels, inns, resorts, cruises, food service, food distributors, information systems and much more are covered in exacting details. The corporate section includes our proprietary, in-depth profiles of 400 leading companies, public and private, in all facets of the industry. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Автор: Jack W. Plunkett Название: Plunkett`s Airline, Hotel & Travel Industry Almanac 2021 ISBN: 1628315814 ISBN-13(EAN): 9781628315813 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 47651.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Plunkett's Airline, Hotel & Travel Industry Almanac is your complete guide to this fascinating industry. The exciting new reference book will give you access to the complete scope of the travel industry, including our famous analysis of major trends; market research; statistics and historical tables; airlines; hotel operators; entertainment destinations such as resorts and theme parks; tour operators; the largest travel agencies; e-commerce firms; cruise lines; casino hotels; car rental; train travel; and much, much more. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. We cover airline consolidation and discount airlines; travel and tourism trends in emerging markets such as India and China; and China's rapid development of high speed passenger trains. This book also includes statistical tables, a travel industry glossary, industry contacts and thorough indexes. The corporate profile section includes our proprietary, in-depth profiles of over 330 leading companies worldwide in all facets of the travel industry, public and private. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Автор: Jack W. Plunkett Название: Plunkett`s Airline, Hotel & Travel Industry Almanac 2020 ISBN: 1628315431 ISBN-13(EAN): 9781628315431 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 47651.00 р. Наличие на складе: Нет в наличии.
Описание: A complete market research guide to the travel and tourism industry. A tool for competitive intelligence, strategic planning, employment searches or financial research. Includes trends, statistics, industry contacts and our profiles of over 330 leading companies worldwide, public and private.
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