Описание: The electronic age is bringing sweeping changes to the world of entertainment, media and publishing. Formally Plunkett's Entertainment & Media Industry Almanac, this book covers these exciting developments and provides profiles of 400 leading global firms in film, radio, television, cable, digital content, new media and publishing. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. You'll get in-depth profiles of the world's top Entertainment & Media firms: our own unique list of companies that are the leaders in this field, from broadcasters to film production companies, casino operators to theme park companies, publishers of books and magazines to video game designers, and much more. Our corporate profiles include executive contacts, growth plans, financial records, addresses, phone and fax numbers and company descriptions. This innovative book offers unique information, all indexed and cross-indexed for each firm! Our industry analysis section provides an exceptional discussion of business and market trends. The book includes statistical tables covering revenues for several industry sectors. Purchasers will find a form in the book enabling them to register for 1-year, 1-seat online access to tools at Plunkett Research Online, including the ability to view the market research/industry trends section and industry statistics. You have access, at no additional charge, to the very latest data posted to Plunkett Research Online. Online tools enable you to search and view selected companies, and then export selected company contact data, including executive names. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Автор: Jack W. Plunkett Название: Plunkett`s Telecommunications Industry Almanac 2021 ISBN: 1628315792 ISBN-13(EAN): 9781628315790 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 47651.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Plunkett's Telecommunications Industry Almanac is the only complete reference guide to the telecommunications technologies and companies that are changing the way the world communicates today. This massive reference book's market research section provides our famous trends analysis, as well as major statistical tables. You will receive an abundance of data on statistics, new telecommunications technologies, markets, the Internet, land lines, VOIP, unified communications and leading telecommunications companies. In the corporate profiles section, you'll receive vital details on the Telecommunications 500 Firms, the largest, most successful corporations in all facets of the telecommunications business on a worldwide basis, both public and private. These in-depth profiles include corporate names, addresses, phone and fax numbers, web sites, growth plans, competitive advantage, financial histories and up to 27 executive contacts by title. You will also find information regarding local exchange and long distance telephone service markets and trends, wireless and cellular telephone markets and trends, satellite telecommunications, Wi-Fi, telephone industry equipment, software and support. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Автор: Jack W. Plunkett Название: Plunkett`s Wireless, Wi-Fi, RFID & Cellular Industry Almanac 2021 ISBN: 1628315741 ISBN-13(EAN): 9781628315745 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 47651.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Rapid development of new technologies is leading to ever more versatile, multipurpose mobile devices, including 4G and 5G smartphones. Wireless networking and wireless Internet access are developing and expanding on a global basis at a rapid rate. Meanwhile, RFID (radio frequency identification) will revolutionize wireless tracking, inventory and logistics, from manufacturing to shipping to retailing. We analyze mobile advertising, mobile banking, WiMax, LTE and other wireless standards. Mobile entertainment is covered, including TV and other programming adapted for the cell screen. In addition, we cover wireless markets in India, China and Africa, competition between handset manufacturers, as well as the iPhone and other smartphones. Our coverage includes business trends analysis and industry statistics. We also include a wireless and cellular business glossary and a listing of industry contacts, such as industry associations and government agencies. Next, we profile hundreds of leading companies. Our 330 company profiles include complete business descriptions and up to 27 executives by name and title. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Название: Developing insights on branding in the b2b context ISBN: 178756276X ISBN-13(EAN): 9781787562769 Издательство: Emerald Рейтинг: Цена: 15651.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
Автор: Jack W. Plunkett Название: Plunkett`s Advertising & Branding Industry Almanac 2020 ISBN: 1628315288 ISBN-13(EAN): 9781628315288 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 47651.00 р. Наличие на складе: Нет в наличии.
Описание: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully-researched book covers such areas as advertising agencies, marketing consultants, online advertising, branding strategies and global markets. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. We include statistical tables, a glossary and indexes. The corporate section includes our proprietary, in-depth profiles of the 400 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
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