Effective Project and Change Sponsorship: Getting the Most from Your Strategic Investments, Ori Schibi

Автор: Waldemar Tarczy?ski; Kesra Nermend
Название: Effective Investments on Capital Markets
ISBN: 3030212734 ISBN-13(EAN): 9783030212735
Издательство: Springer
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Цена: 20962.00 р.
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Описание: This proceedings volume presents current research and innovative solutions into capital markets, particularly in Poland. Featuring contributions presented at the 10th Capital Market Effective Investments (CMEI 2018) conference held in Mi?dzyzdroje, Poland, this book explores the future of capital markets in Poland as well as comparing it with the capital markets of other developed regions around the world. Divided into four parts, the enclosed papers provide a background into the theoretical foundations of capital market investments, explores different approaches—both classical and contemporary—to investment decision making, analyzes the behaviors of investors using experimental economics and behavioral finance, and explores practical issues related to financial market investments, including real case studies. In addition, each part of the book begins with an introductory chapter written by thematic editors that provides an outline of the subject area and a summary of the papers presented.

Автор: Christian Lucas
Название: Sponsor- and Country-Related Predictors of Sponsorship Effectiveness
ISBN: 3658076836 ISBN-13(EAN): 9783658076832
Издательство: Springer
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Цена: 7836.00 р.
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Описание: Christian Lucas investigates the effectiveness of sports sponsorships. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions.

Автор: Opdenakker Raymond, Cuypers Carin
Название: Effective Virtual Project Teams: A Design Science Approach to Building a Strategic Momentum
ISBN: 3030222306 ISBN-13(EAN): 9783030222307
Издательство: Springer
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Цена: 6986.00 р.
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Описание: Collaborating in virtual teams is a new reality in modern project management and work environments. Its emergence calls for an extensive analysis and re-alignment on the part of organizations, so as to help virtual teams maintain `strategic momentum` - a concept that this book introduces.

Автор: Hielkema Leon M.
Название: Financial Strategic Project Management Spomp: Implementing Change: Five New Strategies to Influence Stakeholders, Sell Your Ideas, and Boost Your Fina
ISBN: 0982877927 ISBN-13(EAN): 9780982877920
Издательство: Неизвестно
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Цена: 2752.00 р.
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Автор: Tarczyński Waldemar, Nermend Kesra
Название: Effective Investments on Capital Markets: 10th Capital Market Effective Investments Conference (Cmei 2018)
ISBN: 3030212769 ISBN-13(EAN): 9783030212766
Издательство: Springer
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Цена: 20962.00 р.
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Описание: Featuring contributions presented at the 10th Capital Market Effective Investments (CMEI 2018) conference held in Miedzyzdroje, Poland, this book explores the future of capital markets in Poland as well as comparing it with the capital markets of other developed regions around the world.

Автор: Philip Gross
Название: Growing Brands Through Sponsorship
ISBN: 3658072490 ISBN-13(EAN): 9783658072490
Издательство: Springer
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Цена: 9781.00 р.
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Описание: ГЇВїВЅ Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Hence, pairing with a co-sponsor might fortify or dilute a sponsor brand`s image depending on the expediency of the image conveyed by that ally.