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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication, Janis Teruggi Page, Lawrence J. Parnell


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Автор: Janis Teruggi Page, Lawrence J. Parnell
Название:  Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
ISBN: 9781544392035
Издательство: Sage Publications
Классификация: ISBN-10: 1544392036
Обложка/Формат: Ebook
Страницы: 448
Вес: 0.00 кг.
Дата издания: 25.09.2020
Серия: Economics/Business/Finance
Язык: English
Читательская аудитория: College/higher education
Ключевые слова: Public relations
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Поставляется из: Англии
Описание: Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how todays PR professionals create persuasive messages with modern technologies while working in line with the industrys foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success.


Toward a Socially Responsible Psychology for a Global Era

Название: Toward a Socially Responsible Psychology for a Global Era
ISBN: 146147390X ISBN-13(EAN): 9781461473909
Издательство: Springer
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Цена: 21661.00 р.
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Описание: This book explores the features of socially-responsible psychology, details the challenges that this work faces, and examines the mechanisms and processes by which psychological work could be synergistically integrated with other disciplines.

Creating Socially Responsible Citizens: Cases from the Asia-Pacific Region

Автор: John J. Cogan, David L. Grossman
Название: Creating Socially Responsible Citizens: Cases from the Asia-Pacific Region
ISBN: 161735953X ISBN-13(EAN): 9781617359538
Издательство: Mare Nostrum (Eurospan)
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Цена: 7623.00 р.
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Описание: This book originates from a collaborative research initiative to examine how various societies in the Asia-Pacific Region construct moral and civic education, and to what extent these systems achieve the democratic objective of creating socially responsible citizens.

A History of Socially Responsible Business, c.1600–1950

Автор: William A Pettigrew; David Chan Smith
Название: A History of Socially Responsible Business, c.1600–1950
ISBN: 331986789X ISBN-13(EAN): 9783319867892
Издательство: Springer
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Цена: 22359.00 р.
Наличие на складе: Поставка под заказ.

Описание: This book examines the changing reciprocal relationships between corporations and their various social obligations over the very long term - from the seventeenth to the twentieth century.

What`s the Right Thing to Do?: Promoting Thoughtful and Socially Responsible Behavior in the Early Childhood Years

Автор: Wassermann Selma
Название: What`s the Right Thing to Do?: Promoting Thoughtful and Socially Responsible Behavior in the Early Childhood Years
ISBN: 1475848560 ISBN-13(EAN): 9781475848564
Издательство: Rowman & Littlefield Publishers
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Цена: 10138.00 р.
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Описание: This book for teachers and parents makes an important case for the need for developing moral behavior in young children. It offers effective tools for teaching children to weigh decisions in the face of potential consequences, examine rationales for their choices, study the effects of their choices on others.

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication

Автор: Page Janis Teruggi, Parnell Lawrence J.
Название: Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
ISBN: 1544392001 ISBN-13(EAN): 9781544392004
Издательство: Sage Publications
Цена: 39968.00 р.
Наличие на складе: Нет в наличии.

Описание: Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success.

Under the Social Influence: Going from Reckless to Responsible in Today`s Socially Distracted Society

Автор: Wilson Chuck
Название: Under the Social Influence: Going from Reckless to Responsible in Today`s Socially Distracted Society
ISBN: 1614484651 ISBN-13(EAN): 9781614484653
Издательство: Неизвестно
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Цена: 2062.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Each part of Under the Social Influence captures specific (positive and negative) influences that can impact a successful life and career. It uses examples of what generally happens, unique and sometimes humorous stories of what went wrong and then methods for altering the reader's behavior as they grow and mature. The book appeals to Gen Y workers seeking their first "real" job, employers looking to figure out why their millennial workers act as they do, and helps everyone put life in perspective and focus on what's really important. This is a cut-to-the-chase, no nonsense, real world, tough love playbook for those struggling to get ahead and those under the influence of negative social situations.

Techlash: The Future of the Socially Responsible Tech Organization

Автор: Mitroff Ian I., Storesund Rune
Название: Techlash: The Future of the Socially Responsible Tech Organization
ISBN: 3030432815 ISBN-13(EAN): 9783030432812
Издательство: Springer
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Цена: 5589.00 р.
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Описание: Technology has made human lives incomparably better. This open access book applies proactive crisis management to the management of technology organizations to make them more sustainable and socially responsible for the betterment of humankind.

CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies

Автор: Anetta Kuna-Marsza?ek, Agnieszka K?ysik-Uryszek
Название: CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies
ISBN: 1799821943 ISBN-13(EAN): 9781799821946
Издательство: Mare Nostrum (Eurospan)
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Цена: 24255.00 р.
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Описание: One of the most important activities of enterprises today is responsible entrepreneurship. Corporate social responsibility (CSR) activities can help to forge a stronger bond between employees and corporations, can boost morale, and can help both employees and employers feel more connected with the world around them. Moreover, the growing importance of this concept results from the fact that it is perceived as an effective tool for increasing competitiveness, improving the image of the company, or contributing to the generation of higher profits. In today's world, an active commitment to social responsibility is becoming more common for a company.

CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies is an essential reference source that identifies the scale and scope of implementation of CSR and socially responsible investing strategies and standards in companies operating in different transitioning and emerging economies as well as assessing the global effects of these activities. Featuring research on topics such as economic growth, responsible investing, and business ethics, this book is ideally designed for managers, executives, directors, corporate professionals, government officials, industry leaders, academicians, students, and researchers in the fields of international economics, international business, marketing, finance management, and public relations.

Socially responsible feminist efl classroom

Автор: Yoshihara, Reiko
Название: Socially responsible feminist efl classroom
ISBN: 1783098015 ISBN-13(EAN): 9781783098019
Издательство: Неизвестно
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Цена: 29474.00 р.
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Описание: This book explores the realities of feminist EFL teachers` lives through interviews and classroom observations with eight EFL teachers at Japanese universities. The data contained in the book broaden our understanding of feminist teaching in the language classroom while also providing suggestions for practice.

The Darker Side of Family Communication: The Harmful, the Morally Suspect, and the Socially Inappropriate

Автор: Loreen N. Olson, Mark A. Fine
Название: The Darker Side of Family Communication: The Harmful, the Morally Suspect, and the Socially Inappropriate
ISBN: 1433125382 ISBN-13(EAN): 9781433125386
Издательство: Peter Lang
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Цена: 24238.00 р.
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Описание: This volume advances theory and research by presenting original, empirical studies as well as theoretical and methodological overviews on dark family communication processes.
Taking an interdisciplinary and international approach, the volume includes contributions from the most respected scholars in their specialty areas. It is the first published work on the dark side of family communication scholarship to include critical theorizing. This makes it an important contribution to family communication research in general and dark side work more specifically. Such chapters examine how gender, race, class, and sexual orientation impact and are impacted by dark family communication. In addition to a micro, interaction-based exploration of how social location and dark family communication processes intersect, some chapters offer more social critiques of dark family communication (and how it is socially constructed) at a macro-level.
The volume is intended for scholars, researchers, and graduate students interested in the dark side of family communication and family dynamics. It is also well suited for advanced undergraduate or graduate courses in family communication, dark side of family communication, family processes, family dynamics, family conflict, and family stress and coping.

Socially Responsible Investment

Автор: Enrique Ballestero; Blanca P?rez-Gladish; Ana Garc
Название: Socially Responsible Investment
ISBN: 3319118358 ISBN-13(EAN): 9783319118352
Издательство: Springer
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Цена: 18167.00 р.
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Описание: Socially responsible investment is a "new deal" championed by the institutional investment and bank sectors, agents that influence mutual funds and other collective investment schemes and which fear that financial strategies without ethical constraints can harm sustainable growth and prosperity.

Socially responsible business

Название: Socially responsible business
ISBN: 9211207576 ISBN-13(EAN): 9789211207576
Издательство: Mare Nostrum (Eurospan)
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Цена: 2508.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The global business environment has undergone a major transformation that requires greater knowledge to address the social and environmental challenges of our time. Due to severe climate change and widening of gaps between socioeconomic groups, businesses are pressured to change normative management practices and operations towards development that is both inclusive and sustainable. While shareholders have a vested interest in financial economic returns, stakeholders are more broadly interested in business’ objectives, policies and operations which may impact the global sustainability. In this context, the notion of socially responsible business (SRB) is gaining relevance. SRB is an approach in which for-profit businesses are proactively operating and undertaking projects that are aligned to achieving the long-term economic, social and environmental objectives of society. This book aims to increase the knowledge of policymakers and corporate leaders on SRB practices.


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