Описание: This book offers practical advice for building organizations with social responsibility and sustainability organically built in - based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefiting People, Planet, and Profit.
Название: Food retailing and sustainable development ISBN: 1787145549 ISBN-13(EAN): 9781787145542 Издательство: Emerald Рейтинг: Цена: 14634.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is the result of research on major European food retailers and aims to describe and analyze these efforts in order to draw lessons, identify problems and opportunities and share knowledge. The book can help marketers and researchers to better understand retailers` practices in different countries and their impact on consumers.
Автор: Altinbasak-Farina Ipek, Burnaz Sebnem Название: Ethics, Social Responsibility and Sustainability in Marketing ISBN: 9811379238 ISBN-13(EAN): 9789811379239 Издательство: Springer Рейтинг: Цена: 32142.00 р. Наличие на складе: Поставка под заказ.
Описание: This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.
Автор: Agata Stachowicz-Stanusch, Wolfgang Amann Название: Fostering Sustainability by Management Education ISBN: 1641131179 ISBN-13(EAN): 9781641131179 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 14137.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents our set of insights and solutions for more effectively integrating corporate social responsibility into management education. Internationally acclaimed authors critically review this multifaceted process in a variety of countries. The book is divided into several sections. After the introduction, three parts delve deep on the following aspects: “Values, Ethics and Spirituality in Management Education”, “Embedding CSR in Management Education”, and “University Social Responsibility”. This book combines theoretical considerations and state-of-the-art, practical advice. The purpose of this book is to ensure graduates pay enough attention to CSR, become more interested in it, trigger a desire for action and feel well equipped to implement tailored initiatives. Future business leaders and managers ought to become change agents who can more easily cope with the complexities CSR entails.
Автор: David Crowther, Shahla Seifi Название: Governance and Sustainability ISBN: 180043152X ISBN-13(EAN): 9781800431522 Издательство: Emerald Рейтинг: Цена: 16870.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An analysis of the issues raised concerning both sustainability and governance and an investigation of approaches taken to dealing with these issues. The research has been developed by experts from around the world who each look at different issues in different contexts.
Описание: In a climate of in-migration, clan and tribal communities have been forced to build sustainable solutions together. Breaking fresh ground by shining a light on sustainability journeys from outside the global mainstream, this book demonstrates how sustainable development occurs in respectful collaboration between equals.
Описание: The chapters in this volume cover a wide range of theoretical perspectives grounded in strategy, economics and sociology, employ various methodological approaches, and offer new arguments on the connections that exist between firms` decisions relating to sustainability, CSR, and the governance of their stakeholder relations.
Автор: Agata Stachowicz-Stanusch, Wolfgang Amann Название: Fostering Sustainability by Management Education ISBN: 1641131160 ISBN-13(EAN): 9781641131162 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 7623.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents our set of insights and solutions for more effectively integrating corporate social responsibility into management education. Internationally acclaimed authors critically review this multifaceted process in a variety of countries. The book is divided into several sections. After the introduction, three parts delve deep on the following aspects: “Values, Ethics and Spirituality in Management Education”, “Embedding CSR in Management Education”, and “University Social Responsibility”. This book combines theoretical considerations and state-of-the-art, practical advice. The purpose of this book is to ensure graduates pay enough attention to CSR, become more interested in it, trigger a desire for action and feel well equipped to implement tailored initiatives. Future business leaders and managers ought to become change agents who can more easily cope with the complexities CSR entails.
Описание: Progress of corporate history since the industrial revolution has been an enormous growth in freedom of enterprise, economic prosperity, innovation, technical, and intellectual advancement but it has also been, stoking the passions of greed, a slow and sure decay of morality, and social order culminating in high unemployment and Occupy Wall Street movements.
Business enterprise is a profound thought of good intentions towards the society, which sets apart corporate culture over individual choice. A culture is a function of true knowledge of awareness, an identity with the ethical responsibility, that by which corporate infers and society teaches. Immanuel Kant raised the question whether a science of metaphysics with a logical structure, like that of the well established mathematical and measuring ethical assets usage, is crucial for corporate to bring the abstractions into reality, acknowledge value where value is due, and deconstruct what is valueless.
This book addresses these issues effectively by subject - object distinction of qualitative and quantitative elements of management, what Kant had pleaded for.
Описание: Following the impacts of the financial crisis and growing awareness around climate change, this accessible textbook aimed at `Introduction to Management` courses empowers students to become responsible managers in today`s modern world.
Описание: Following the impacts of the financial crisis and growing awareness around climate change, this accessible textbook aimed at `Introduction to Management` courses empowers students to become responsible managers in today`s modern world.
Описание: The Social Responsibility of Multinationals: From an Afterthought to Center Stage.- Part I.- Rethinking Global CSR.- The Role of CSR in International Policy Agendas.- Business Success Revisited: What Constitutes Business Success?.- Embedding CSR in Corporate Strategies.- CSR Initiatives.- Part II.- Regional CSR Perspectives.- CSR in the USA: A Historic Perspective on the Interplay Between Ideological, Political, and Economic Forces.- CSR in Egypt: Communication and Marketing Practices.- CSR in Germany: A European Perspective.- CSR in Poland: The Rise and Development of Corporate Social Responsibility.- CSR in India: Evolution, Models, and Impact.- CSR in Thailand: A Stakeholder's Perspective.- Part III.- CSR Policies and Practices in Different Countries.- Mandated CSR in India: Opportunities, Constraints, and the Road Ahead.- CSR in Government-Owned Enterprises in India: A Principal-Agent Perspective.- Sustainable Public-Private Partnership (PPP) Projects in Colombia.- The Buffering and Backfiring Effects of CSR Strategies During a Crisis: A US Perspective.- Part IV.- CSR Projects.- Under the Mango Tree: Sustainable Livelihood Approach to Poverty Reduction Through Beekeeping.- MiVana: Brewing Pleasure, Enhancing Equity, and Restoring Forests.- Early Childhood Care and Education: A Mainstay for CSR Investments.
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