The Upside of Digital for MENA: How Digital Technology Adoption Can Accelerate Growth and Create Jobs,
Автор: Ilhem Allagui Название: Advertising in MENA Goes Digital ISBN: 0367076500 ISBN-13(EAN): 9780367076504 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in MENA affecting the advertising industry, what forms of advertisements have emerged from the industry globalization and adoption of new technologies, and, specifically, the ways in which advertising in MENA has d
Описание: Addressing the big questions about how technological change is transforming economies and societies.
Rapid technological change—likely to accelerate as a consequence of the COVID-19 pandemic—is reshaping economies and how they grow. But change also causes disruption, creates winners and losers, and produces social stress. This book examines the challenges of digital transformation and suggests how creative policies can make it more productive and inclusive.
Shifting Paradigms is the second book on technological change produced by a joint research project of the Brookings Institution and the Korea Development Institute. Contributors are experts from the United States, Europe, and Korea. The first volume, Growth in a Time of Change, was published by Brookings in February 2020.
The book's underlying thesis is that the future is arriving faster than expected. Long-accepted paradigms about economic growth are changing as digital technologies transform markets and nearly every aspect of business and work. Change will only intensify with advances in artificial intelligence and other innovations.
Investors, business leaders, workers, and public officials face many questions. Is rising market concentration inevitable with the new technologies or can their benefits be more widely shared? How can the promise of FinTech be captured while managing risks? Should workers fear the new automation? Are technology-driven shifts in business and work causing income inequality to rise? How should public policy respond?
Shifting Paradigms addresses these questions in an engaging manner for anyone interested in understanding how the economic and social agenda is being transformed by today's winds of change.
Описание: Technological development is achievable only when a country has the ability to systematically design and introduce its own new technologies. In spite of the variety of studies regarding technology management, there is still a lack of studies concerning the principle concepts of technology management in the Middle Eastern/North African (MENA) region’s firms. The generally low level of ICT diffusion in most of the region’s countries widens the gap between MENA countries and the modern world.Private Sector Innovations and Technological Growth in the MENA Region provides innovative insights into investments made for the digital transformation of major cities in the region that have the potential to become a significant driver for economic development and job creation. Highlighting topics such as strategic planning, risk analysis, and customer loyalty, this publication is designed for policymakers, economists, academicians, researchers, business professionals, and students interested in the use of ICT integration for the advancement of the MENA region.
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