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Employer branding for competitive advantage, 


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Цена: 22202.00р.
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При оформлении заказа до: 2025-07-28
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Название:  Employer branding for competitive advantage
ISBN: 9780367650964
Издательство: Taylor&Francis
Классификация:

ISBN-10: 0367650967
Обложка/Формат: Hardcover
Страницы: 204
Вес: 0.45 кг.
Дата издания: 22.03.2021
Серия: Information technology, management and operations research practices
Язык: English
Иллюстрации: 37 tables, black and white; 24 line drawings, black and white; 24 illustrations, black and white
Размер: 23.88 x 15.24 x 1.78 cm
Читательская аудитория: Postgraduate, research & scholarly
Подзаголовок: Models and implementation strategies
Рейтинг:
Поставляется из: Европейский союз
Описание: This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.


Employer Brand Management

Автор: Moseley Richard
Название: Employer Brand Management
ISBN: 1118898524 ISBN-13(EAN): 9781118898529
Издательство: Wiley
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Цена: 5226.00 р.
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Описание: Attract, recruit, and retain the very best with a strategic employer brand From one of the world`s leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management.

Employer Branding for the Hospitality and Tourism Industry: Finding and Keeping Talent

Автор: Sjoerd Gehrels
Название: Employer Branding for the Hospitality and Tourism Industry: Finding and Keeping Talent
ISBN: 1789730708 ISBN-13(EAN): 9781789730708
Издательство: Emerald
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Цена: 13821.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.

Shaping efficient employer branding strategies to target generation y

Автор: Hubschmid, Elena
Название: Shaping efficient employer branding strategies to target generation y
ISBN: 3034312466 ISBN-13(EAN): 9783034312462
Издательство: Peter Lang
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Цена: 14325.00 р.
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Описание: This book summarises findings on Generation Y that continue to shape intercultural management research. It delivers insights into the research design of the study and presents the results of hypothesis tests with regard to the importance of 19 employer brand attributes for 459 Swiss and Russian graduates in economics and business administration

Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging

Автор: Adams Bryan, Marshall Charlotte
Название: Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging
ISBN: 1544507062 ISBN-13(EAN): 9781544507064
Издательство: Неизвестно
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Цена: 3447.00 р.
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Описание:

In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates--and the best additions to their culture?

The answer may surprise you. The most effective employer brands don't attract candidates; they repel them.


Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You'll learn how to create a "smart filter," elevate your organization's strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates' minds like never before.

The Perception of Employer Branding in relation with Organizational Commitment, Organizational Identification and Communication Climate in Higher Education Institutions

Автор: Ismet Burcak Vatansever Durmaz
Название: The Perception of Employer Branding in relation with Organizational Commitment, Organizational Identification and Communication Climate in Higher Education Institutions
ISBN: 3631792956 ISBN-13(EAN): 9783631792957
Издательство: Peter Lang
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Цена: 6228.00 р.
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Описание:

Employer branding is a concept which was introduced in 1996 and is defined as «the package of functional, economic and psychological benefits provided by employment, and identified with the employing company» (Amber & Barrow, 1996).

Even though the concept was originally introduced as a marketing term, latterly the employer branding terminology has entered the human resource management world. Organizations have to work on the desired level of employer branding internally and also externally to achieve efficiency and effectiveness. Organizations focused mostly on attracting and recruiting talents in a wide range of competitive environment which is influenced by a «war for talents». Employer branding is also known as an effective mechanism which is related to the internal value perceptions on the organizations.

The Higher Education industry, which is one of the biggest service industries in the world, has to give importance to the term «employer branding» for external and also internal stakeholders. Since the idea of the universities has changed, it forces universities to be one of the growth industries. This growth generates some important and critical challenges on working conditions of academics and also administrative personnel in higher education institutions (HEIs).

Win, Win, Win!: The 18 Inclusion-isms You Need to Become a Disability Confident Employer

Автор: Sherman Tova
Название: Win, Win, Win!: The 18 Inclusion-isms You Need to Become a Disability Confident Employer
ISBN: 0981323138 ISBN-13(EAN): 9780981323138
Издательство: Неизвестно
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Цена: 3993.00 р.
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Essays on Employer Engagement in Education

Автор: Anthony Mann, Prue Huddleston, Elnaz Kashefpakdel
Название: Essays on Employer Engagement in Education
ISBN: 0367232146 ISBN-13(EAN): 9780367232146
Издательство: Taylor&Francis
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Цена: 6889.00 р.
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Описание: Essays on Employer Engagement in Education considers how employer engagement is delivered and explores the employment and attainment outcomes linked to participation.

Aging Workers and the Employee-Employer Relationship

Автор: P. Matthijs Bal; Dorien T.A.M. Kooij; Denise M. Ro
Название: Aging Workers and the Employee-Employer Relationship
ISBN: 3319376683 ISBN-13(EAN): 9783319376684
Издательство: Springer
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Цена: 13974.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: These include better designed employment practices and more adaptive job content and developmental opportunities for aging workers along with activities aging workers can engage to enhance their own job crafting, learning and employability.

Aging Workers and the Employee-Employer Relationship

Автор: P. Matthijs Bal; Dorien T.A.M. Kooij; Denise M. Ro
Название: Aging Workers and the Employee-Employer Relationship
ISBN: 3319080067 ISBN-13(EAN): 9783319080062
Издательство: Springer
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Цена: 18167.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: These include better designed employment practices and more adaptive job content and developmental opportunities for aging workers along with activities aging workers can engage to enhance their own job crafting, learning and employability.

Disability and Employer Practices: Research Across the Disciplines

Автор: Bruyere Susanne M.
Название: Disability and Employer Practices: Research Across the Disciplines
ISBN: 1501700588 ISBN-13(EAN): 9781501700583
Издательство: Mare Nostrum (Eurospan)
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Цена: 4640.00 р.
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Описание:

This book is about the employment of people with disabilities in the United States and the important role of employer practices. Nearly one in five people report some form of disability, and they are only half as likely to be employed as those without disabilities. With the aging workforce and returning military veterans both contributing to increasing number of disabilities in the workplace, there is an urgent need for better ways to address continuing employment disparities for people with disabilities. Examining employer behaviors is critical to changing this trend. It is essential to understand the factors that motivate employers to engage this workforce and which specific practices are most effective. Disability and Employer Practices features research-based documentation of workplace policies and practices that result in the successful recruitment, retention, advancement, and inclusion of individuals with disabilities.

The Cornell team whose work is featured in this book drew from multiple disciplines, data sources, and methodologies to learn where employment disparities for people with disabilities occur and to identify workplace policies and practices that might remediate them. The contributors include individuals with expertise in the fields of business, economics, education, environmental design and analysis, human resources, management, industrial/organizational psychology, public health, rehabilitation psychology, research methods, survey design, educational measurement, statistics, and vocational rehabilitation counseling.


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