Social Media Marketing 2021: The 7 Secret Digital Marketing Strategies to Turn Your Online Business, Personal Brand or Marketing Agency into a Cash, Branding Michael
Автор: Rowles Daniel Название: Digital Branding ISBN: 0749469951 ISBN-13(EAN): 9780749469955 Издательство: Kogan Page Рейтинг: Цена: 2771.00 р. 3958.00-30% Наличие на складе: Есть (1 шт.) Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
Автор: Van Praet Douglas Название: Unconscious Branding ISBN: 1137278927 ISBN-13(EAN): 9781137278920 Издательство: Holtzbrink(MPS)/MPS Рейтинг: Цена: 1746.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too ...human strategies, not consumer strategies.
We need to go beyond asking why, and begin to ask how, behavior change occurs. Here, author Douglas Van Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change.
These steps are illustrated using real world examples from advertising, marketing, media, and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?"; and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.
Автор: Sterling Cynthia Название: Branding: Distilled ISBN: 0991043677 ISBN-13(EAN): 9780991043675 Издательство: Неизвестно Рейтинг: Цена: 3862.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed. Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. This book presents real examples from shop owners and mechanics, dentists and organic farmers --businesses discovering corporate design for the first time --as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.
Автор: Jones Robert Название: Branding: A Very Short Introduction ISBN: 0198749910 ISBN-13(EAN): 9780198749912 Издательство: Oxford Academ Рейтинг: Цена: 1582.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.
Автор: Wang Shaoqiang Название: Fiesta: The Branding and Identity for Festivals ISBN: 8416851360 ISBN-13(EAN): 9788416851362 Издательство: Неизвестно Рейтинг: Цена: от 6425.00 р. Наличие на складе: Есть
Описание: Fiesta: The Branding and Identity for Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the world.
Автор: Arruda William Название: Digital You: Real Personal Branding in the Virtual Age ISBN: 1949036758 ISBN-13(EAN): 9781949036756 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3049.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A successful personal brand is based on authenticity. In the book, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn`t about being famous, Arruda says; it`s about being selectively famous.
Описание: The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.
Описание: The rules of recruitment and job searching have undoubtedly changed, as a new breed of concept workers enters the global workforce. Today, we are witnessing the emergence of a non-age specific generation of professionals, who are exposed to ubiquitous digital technology and constantly seek for a better job, life, and future. Some call them Generation X, Gen Y, Millennials, or Digital Natives. This book introduces the term Social Natives to explain why these people are different. They think and share bits of information in a rapid pace; they are parallel processing projects, and they are highly multitasking. They live on their phones and mainly interact through social media. They are in favor of graphics than text, prefer to read on mobile devices, get the news through their timelines, and function better when they join networks. Social Natives are now looking for a job. And they are searching in ways very different from what people used to do five years ago. The fast-paced social recruiting environment is defined by social networking sites and applications such as LinkedIn, Facebook, BranchOut, Twitter Jobs, Viadeo, XING, Bayt, and Google+, as well as blogs, podcasts, online resum s, video resum s, images, shelfies, recommendations, endorsements, etc. They all facilitate the selection of job candidates via digital tools, such as integrating intelligent software applications (ISA) in the web-based talent search, using online tests and screening through the candidates' online profiles on social media to establish a relationship with prospective employees. The breadth and depth of information increases as new tools and platforms are embraced by modern HR managers and recruiters. This book will help you understand how social media in professional recruitment works. It will also encourage you to contemplate the social and psychological implications of this new method of professional career development. Finally, this book examines social nativity as a social phenomenon and presents the latest trends on career development and social recruiting. Who are these social natives? How do they look for a job? How will they stand out from the crowd? How will they promote their personal brand online? What pitfalls to avoid? What does the future of recruitment look like? Let's find out.
Описание: In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: .Public Relations and Social Media .Theaters, Conservation Labs, and Visible Storage Spaces .Databases"
Автор: Winters, Arthur A. Название: Power of Retail Branding, The ISBN: 1584710780 ISBN-13(EAN): 9781584710783 Издательство: HarperCollins USA Рейтинг: Цена: 4175.00 р. Наличие на складе: Нет в наличии.
Описание: Retailers of every format, specialty, department, discount, off-price, e-tail, designer, manufacturer, and shopping mall now know that retail power is brand power. To maintain a unique competitive advantage retail marketers must be proactive in the reinvention of their store-as-a-brand, their store and private brands, and most important, their customer as a brand.
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